Table of Contents
1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regional Scope
1.3.3 Years Considered for the Study
1.4 Currency
1.5 Stakeholders
2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Research Assumptions
2.6 Limitations
3 Executive Summary
4 Premium Insights
4.1 Attractive Opportunities in the Market
4.2 Asia Pacific Mobile Marketing Market, By Component and Country
4.3 Market Major Countries
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Popularity of Mobile Marketing With Increasing Mobile Devices
5.2.1.2 High Penetration of Mobile Users
5.2.1.3 Growth of Social Media and Advertising
5.2.1.4 Increased Use of Mobile Web and Mobile Applications
5.2.2 Restraints
5.2.2.1 Security and Privacy Concerns for Confidential Data
5.2.2.2 Complication in Implementation
5.2.3 Opportunities
5.2.3.1 Evolving Need for AI and Big Data Analytics in Mobile Marketing
5.2.3.2 Digital Engagement Through AR and VR
5.2.3.3 Marketing Through Different Social Media Platforms
5.2.4 Challenges
5.2.4.1 Selection of Relevant Mobile Marketing Techniques and Vendors
5.2.4.2 Understanding Consumer Behavior
5.3 Industry Trends
5.3.1 Technology Innovation, Social, Mobile, Analytics, and Cloud (SMAC)
5.3.2 Case Studies
5.3.2.1 Case Study 1: Gsn Games Takes Mobile Engagement to the Next Level Using Airship
5.3.2.2 Case Study 2: Arnotts Engaged With Púca for Christmas Gifts App With Mobile Vouchers
5.3.2.3 Case Study 3: Condé Nast Uses Adobe Marketing Cloud to Reach Its Core Audiences and Boost Revenue for the Company and Advertisers Through Optimized Content and Experiences
5.3.3 Regulatory Implications
5.3.3.1 Mobile Marketing Association (MMA)
5.3.3.2 Federal Trade Commission (FTC)
6 Mobile Marketing Market By Component
6.1 Introduction
6.2 Platform
6.2.1 Increasing Need to Enhance Mobile Marketing Processes Driving the Growth of Mobile Marketing Platform
6.3 Services
6.3.1 Growing Need for Integrating Mobile Marketing Platform With Other Enterprise Business Applications to Drive the Growth of Mobile Marketing Services
7 Mobile Marketing Market By Channel
7.1 Introduction
7.2 Messaging
7.3 Push Notification
7.4 Mobile Email
7.5 Quick Response Code
7.6 Location-Based Marketing
7.7 In-App Messaging
7.8 Mobile Web
7.9 Others
8 Mobile Marketing Market By Organization Size
8.1 Introduction
8.2 Small and Medium-Sized Enterprises
8.2.1 Need for A Cost-Effective and Comprehensive Solution to Drive the Growth of Market Across Small and Medium-Sized Enterprises
8.3 Large Enterprises
8.3.1 Ability to Adopt Advanced Technologies Driving the Growth of Mobile Marketing in Large Enterprises
9 Mobile Marketing Market By Vertical
9.1 Introduction
9.2 Retail and eCommerce
9.2.1 Increased Adoption of Smartphones and Tablets, and Usage of Mobile Internet Offer Great Opportunities to Retailers
9.3 Travel and Logistics
9.3.1 Mobile Devices Offer Travel Companies Great Marketing Platform to Attract and Retain Customers, and Increase Sales
9.4 Automotive
9.4.1 Mobile Marketing Offers Real-Time and Two-Way Communication to Customers
9.5 Banking, Financial Services, and Insurance
9.5.1 Need to Promote Financial Offerings Driving the Demand for Mobile Marketing in the BFSI Vertical
9.6 Telecom and IT
9.6.1 Advent of Technological Advancements to Boost the Adoption of Mobile Marketing Solutions in the Telecom and IT Vertical
9.7 Media and Entertainment
9.7.1 Increased Need to Enhance Customer Experience Driving the Market Growth in the Media and Entertainment Vertical
9.8 Healthcare
9.8.1 Growing Need to Deliver Personalized and Relevant Content to Prospects Driving the Market Growth in the Healthcare Vertical
9.9 Government
9.9.1 Increased Usage of SMS Communication Channel to Boost the Mobile Marketing Growth in the Government Vertical
9.10 Others
10 Mobile Marketing Market By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Presence of Major Key Vendors to Drive the Growth of Market in the US
10.2.2 Canada
10.2.2.1 Growing Adoption of SMAC Technologies to Drive the Growth of Market in Canada
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Growing Multichannel Marketing and Technological Advancements to Drive the Growth of Market in the UK
10.3.2 Germany
10.3.2.1 Growing Need for Providing Enhanced Customer Experience to Drive the Growth of Market in Germany
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.1.1 Rising Adoption of Mobile Devices and Increasing Internet Penetration to Encourage Enterprises to Adopt Mobile Marketing in China
10.4.2 Japan
10.4.2.1 High Penetration of Information Technology Helps Change Customer Opinions Regarding Mobile Marketing
10.4.3 Australia and New Zealand
10.4.3.1 Rise in Digitalization Among Enterprises to Drive the Mobile Marketing Market Growth in ANZ
10.4.4 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 United Arab Emirates
10.5.1.1 Rise in the Adoption of Cloud Services to Drive the Growth of Market in UAE
10.5.2 South Africa
10.5.2.1 Growing Need for Maximizing Roi to Drive the Growth of Market in South Africa
10.5.3 Rest of Middle East and Africa
10.6 Latin America
10.6.1 Brazil
10.6.1.1 Growing Adoption of the Internet to Drive the Growth of Market in Brazil
10.6.2 Mexico
10.6.2.1 Increased Awareness Among Enterprises to Smoothen Marketing Activities Driving the Growth of Market in Mexico
10.6.3 Rest of Latin America
11 Competitive Landscape
11.1 Competitive Leadership Mapping
11.1.1 Visionary Leaders
11.1.2 Innovators
11.1.3 Dynamic Differentiators
11.1.4 Emerging Companies
11.2 Strength of Product Portfolio
11.3 Business Strategy Excellence
11.4 Key Players in the Market, 2019
12 Company Profiles
12.1 Airship
(Business Overview, Platforms Offered, Recent Developments, and SWOT Analysis)*
12.2 Swrve
12.3 Vibes
12.4 Adobe
12.5 Braze
12.6 Acoustic
12.7 Localytics
12.8 Oracle
12.9 Salesforce
12.10 SAP
12.11 Marketo
12.12 Pyze
12.13 FollowAnalytics
12.14 Xtremepush
12.15 Imimobile
12.16 MoEngage
12.17 Punchh
12.18 Sailthru
12.19 Leanplum
12.20 Netcore Solutions
*Details on Business Overview, Platforms Offered, Recent Developments, and SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
12.21 Right-To-Win
13 Appendix
13.1 Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Available Customizations
13.5 Related Reports
13.6 Author Details
List of Tables
Table 1 Factor Analysis
Table 2 Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 3 Platform: Market Size By Region, 2017–2024 (USD Million)
Table 4 Services: Market Size By Region, 2017–2024 (USD Million)
Table 5 Mobile Marketing Market Size, By Organization Size, 2017–2024 (USD Million)
Table 6 Small and Medium-Sized Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 7 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 8 Mobile Marketing Market Size By Vertical, 2017–2024 (USD Million)
Table 9 Retail and eCommerce: Market Size By Region, 2017–2024 (USD Million)
Table 10 Travel and Logistics: Market Size By Region, 2017–2024 (USD Million)
Table 11 Automotive: Mobile Marketing Market Size, By Region, 2017–2024 (USD Million)
Table 12 Banking, Financial Services, and Insurance: Market Size By Region, 2017–2024 (USD Million)
Table 13 Telecom and IT: Market Size By Region, 2017–2024 (USD Million)
Table 14 Media and Entertainment: Market Size By Region, 2017–2024 (USD Million)
Table 15 Healthcare: Market Size By Region, 2017–2024 (USD Million)
Table 16 Government: Market Size By Region, 2017–2024 (USD Million)
Table 17 Others: Market Size By Region, 2017–2024 (USD Million)
Table 18 Mobile Marketing Market Size, By Region, 2017–2024 (USD Million)
Table 19 North America: Market Size By Component, 2017–2024 (USD Million)
Table 20 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 21 North America: Market Size By Vertical, 2017–2024 (USD Million)
Table 22 North America: Mobile Marketing Market Size, By Country, 2017–2024 (USD Million)
Table 23 North America: Platform Market Size, By Country, 2017–2024 (USD Million)
Table 24 North America: Services Market Size, By Country, 2017–2024 (USD Million)
Table 25 North America: Small and Medium-Sized Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 26 North America: Large Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 27 North America: Retail and eCommerce Market Size, By Country, 2017–2024 (USD Million)
Table 28 North America: Travel and Logistics Market Size, By Country, 2017–2024 (USD Million)
Table 29 North America: Automotive Market Size, By Country, 2017–2024 (USD Million)
Table 30 North America: Banking, Financial Services, and Insurance Market Size, By Country, 2017–2024 (USD Million)
Table 31 North America: Telecom and IT Market Size, By Country, 2017–2024 (USD Million)
Table 32 North America: Media and Entertainment Market Size, By Country, 2017–2024 (USD Million)
Table 33 North America: Healthcare Market Size, By Country, 2017–2024 (USD Million)
Table 34 North America: Government Market Size, By Country, 2017–2024 (USD Million)
Table 35 North America: Others Market Size, By Country, 2017–2024 (USD Million)
Table 36 United States: Market Size By Component, 2017–2024 (USD Million)
Table 37 United States: Market Size By Organization Size, 2017–2024 (USD Million)
Table 38 United States: Market Size By Vertical, 2017–2024 (USD Million)
Table 39 Canada: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 40 Canada: Market Size By Organization Size, 2017–2024 (USD Million)
Table 41 Canada: Market Size By Vertical, 2017–2024 (USD Million)
Table 42 Europe: Market Size By Component, 2017–2024 (USD Million)
Table 43 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 44 Europe: Market Size By Vertical, 2017–2024 (USD Million)
Table 45 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 46 Europe: Platform Market Size, By Country, 2017–2024 (USD Million)
Table 47 Europe: Services Market Size, By Country, 2017–2024 (USD Million)
Table 48 Europe: Small and Medium-Sized Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 49 Europe: Large Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 50 Europe: Retail and eCommerce Market Size, By Country, 2017–2024 (USD Million)
Table 51 Europe: Travel and Logistics Market Size, By Country, 2017–2024 (USD Million)
Table 52 Europe: Automotive Market Size, By Country, 2017–2024 (USD Million)
Table 53 Europe: Banking, Financial Services, and Insurance Market Size, By Country, 2017–2024 (USD Million)
Table 54 Europe: Telecom and IT Market Size, By Country, 2017–2024 (USD Million)
Table 55 Europe: Media and Entertainment Market Size, By Country, 2017–2024 (USD Million)
Table 56 Europe: Healthcare Market Size, By Country, 2017–2024 (USD Million)
Table 57 Europe: Government Market Size, By Country, 2017–2024 (USD Million)
Table 58 Europe: Others Market Size, By Country, 2017–2024 (USD Million)
Table 59 United Kingdom: Market Size By Component, 2017–2024 (USD Million)
Table 60 United Kingdom : Market Size By Organization Size, 2017–2024 (USD Million)
Table 61 United Kingdom : Market Size By Vertical, 2017–2024 (USD Million)
Table 62 Germany: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 63 Germany: Market Size By Organization Size, 2017–2024 (USD Million)
Table 64 Germany: Market Size By Vertical, 2017–2024 (USD Million)
Table 65 Rest of Europe: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 66 Rest of Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 67 Rest of Europe: Market Size By Vertical, 2017–2024 (USD Million)
Table 68 Asia Pacific: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 69 Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 70 Asia Pacific: Market Size By Vertical, 2017–2024 (USD Million)
Table 71 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 72 China: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 73 China: Market Size By Organization Size, 2017–2024 (USD Million)
Table 74 China: Market Size By Vertical, 2017–2024 (USD Million)
Table 75 Japan: Market Size By Component, 2017–2024 (USD Million)
Table 76 Japan: Market Size By Organization Size, 2017–2024 (USD Million)
Table 77 Japan: Market Size By Vertical, 2017–2024 (USD Million)
Table 78 Australia and New Zealand: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 79 Australia and New Zealand: Market Size By Organization Size, 2017–2024 (USD Million)
Table 80 Australia and New Zealand: Market Size By Vertical, 2017–2024 (USD Million)
Table 81 Rest of Asia Pacific: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 82 Rest of Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 83 Rest of Asia Pacific: Market Size By Vertical, 2017–2024 (USD Million)
Table 84 Middle East and Africa: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 85 Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 86 Middle East and Africa: Market Size By Vertical, 2017–2024 (USD Million)
Table 87 Middle East and Africa: Market Size By Country, 2017–2024 (USD Million)
Table 88 United Arab Emirates: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 89 United Arab Emirates: Market Size By Organization Size, 2017–2024 (USD Million)
Table 90 United Arab Emirates: Market Size By Vertical, 2017–2024 (USD Million)
Table 91 South Africa: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 92 South Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 93 South Africa: Market Size By Vertical, 2017–2024 (USD Million)
Table 94 Rest of Middle East and Africa: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 95 Rest of Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 96 Rest of Middle East and Africa: Market Size By Vertical, 2017–2024 (USD Million)
Table 97 Latin America: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 98 Latin America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 99 Latin America: Market Size By Vertical, 2017–2024 (USD Million)
Table 100 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 101 Brazil: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 102 Brazil: Market Size By Organization Size, 2017–2024 (USD Million)
Table 103 Brazil: Market Size By Vertical, 2017–2024 (USD Million)
Table 104 Mexico: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 105 Mexico: Market Size By Organization Size, 2017–2024 (USD Million)
Table 106 Mexico: Market Size By Vertical, 2017–2024 (USD Million)
Table 107 Rest of Latin America: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 108 Rest of Latin America: Mobile Marketing Market Size, By Organization Size, 2017–2024 (USD Million)
Table 109 Rest of Latin America: Mobile Marketing Market Size, By Vertical, 2017–2024 (USD Million)
List of Figures
Figure 1 Global Mobile Marketing Market: Research Design
Figure 2 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 3 Mobile Marketing Market: Top-Down and Bottom-Up Approaches
Figure 4 Market Size, 2019–2024
Figure 5 Platform Segment to Lead the Mobile Marketing Market in 2019
Figure 6 Large Enterprises Segment to have the Fastest Growth Rate During the Forecast Period
Figure 7 Retail and eCommerce Segment to Lead the Market in 2019
Figure 8 Mobile Marketing Market: Regional Snapshot
Figure 9 Increased Use of Mobile Web and Mobile Applications to Drive the Market Growth During the Forecast Period
Figure 10 Platform Segment and China to Account for the Highest Market Shares in Asia Pacific in 2019
Figure 11 Australia and New Zealand and China to Grow at the Fastest Rate During the Forecast Period
Figure 12 Mobile Marketing Market: Drivers, Restraints, Opportunities, and Challenges
Figure 13 Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 14 Large Enterprises Segment to Grow at A Higher CAGR During the Forecast Period
Figure 15 Telecom and IT Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 16 North America to Hold the Highest Market Share During the Forecast Period
Figure 17 North America: Market Snapshot
Figure 18 Asia Pacific: Market Snapshot
Figure 19 Mobile Marketing Market: (Global) Competitive Leadership Mapping
Figure 20 Airship: SWOT Analysis
Figure 21 Swrve: SWOT Analysis
Figure 22 Vibes: SWOT Analysis
Figure 23 Adobe: Company Snapshot
Figure 24 Adobe: SWOT Analysis
Figure 25 Braze: SWOT Analysis
Figure 26 Oracle: Company Snapshot
Figure 27 Salesforce: Company Snapshot
Figure 28 SAP: Company Snapshot
