UK Insurance Aggregators 2019

Table of Contents
1. EXECUTIVE SUMMARY
1.1. Aggregator web traffic picks up as premiums soar
1.2. Key findings
1.3. Critical success factors
Table of Contents
2. AGGREGATOR MARKET
2.1. Aggregators' promise to save consumers time and money holds strong appeal
2.2. The products generating more traffic for research have seen more sales
2.3. Aggregators' strong financial results reflect consumer behavior
2.4. Price is essential, but consumers do look beyond the cheapest policy
2.5. The Insurance Distribution Directive aims to increase clarity
2.6. The FCA is eyeing tougher enforcement of renewal transparency after issuing repeated warnings
2.7. Startups tweaking the aggregator model could pose a threat to the established four
3. COMPARISON SITES BY CHANNEL
3.1. Motor
3.1.1. Average price varies considerably across the leading aggregators
3.1.2. IPT remains at 12.0% following the 2017 increase
3.1.3. The Civil Liabilities Bill should keep motor premium growth low
3.2. Home
3.2.1. Clarity remains an issue in the home sector
3.2.2. MoneySuperMarket has the best-value home insurance policies
3.3. Travel
3.3.1. Consumers are offered a wide range of affordable travel policies
3.4. Pet
3.4.1. Soaring premiums are sending consumers to aggregators
3.4.2. Clarity remains a problem in the pet sector
3.4.3. Consumers are shifting towards lifetime policies
3.4.4. Pet insurance policies can vary greatly on price, even among the cheapest policies
4. COMPARISON SITE PROFILES
4.1. Overall
4.1.1. Confused.com offers the cheapest premiums
4.2. Compare the Market
4.2.1. Further findings released in the CMA's investigation into Compare the Market
4.2.2. Compare the Market's parent group reported record revenue and profit
4.3. MoneySuperMarket
4.3.1. MoneySuperMarket enjoyed a strong start to 2018
4.3.2. MoneySuperMarket leads the way in mobile apps
4.4. Confused.com
4.4.1. Confused.com saw revenue and profits rise after declines in 2017
4.5. GoCompare
4.5.1. Positive financial performance for GoCompare
4.5.2. GoCompare looks towards fintech
5. MARKETING
5.1. Overall
5.2. Confused.com dominated advertising spend
5.3. MoneySuperMarket shifted its focus back to TV advertising
5.4. GoCompare's advertising spend continued to decline
5.5. Compare the Market's advertising spend remained below £1m
6. APPENDIX
6.1. Abbreviations and acronyms
6.2. Definitions
6.2.1. Home insurance
6.2.2. Pet insurance
6.3. Methodology
6.3.1. GlobalData's 2017 and 2018 General Insurance Consumer Surveys
6.4. Bibliography
6.5. Further reading

List of Figures
Figure 1: Consumers are most likely to conduct motor insurance research on PCWs
Figure 2: The PCW channel is strongest for motor insurance after encouraging growth in 2018
Figure 3: Conversion from research to sales fell in three of the four categories in 2018
Figure 4: Switching rates increased across the home, motor, and pet lines
Figure 5: Approximately half of consumers who use PCWs switch at the end of the policy in three out of four product lines
Figure 6: Consumers look beyond the very cheapest policy
Figure 7: Honcho's app looks to simplify PCWs for consumers
Figure 8: MoneySuperMarket benefited from repeat business, while Compare the Market's toys and rewards continued to work
Figure 9: Average motor premiums declined in the second half of 2018
Figure 10: Confused.com has a large range of cheap options, giving it the lowest average premium
Figure 11: Compare the Market benefits from repeat business in the household market
Figure 12: Household premiums fluctuated throughout the review period, picking up in Q4 2018
Figure 13: Cheaper prices were seen across the top 10, while MoneySuperMarket has the lowest household average price
Figure 14: GoCompare has a strong presence on search engines but struggles to compete on repeat business
Figure 15: Consumers are still offered a wide range of cheap travel insurance policies
Figure 16: MoneySuperMarket stands out for the cheapest prices in the pet market
Figure 17: Confused.com continues to offer the cheapest lifetime pet insurance policies
Figure 18: Compare the Market maintained its strong lead in all four product lines
Figure 19: Compare the Market's position as market leader was boosted by rewards and customer familiarity
Figure 20: Confused.com's total spend plummeted, but it remained the top aggregator advertiser
Figure 21: Confused.com focused on motor insurance in 2018
Figure 22: Confused.com focused its 2018 advertising on TV and online channels
Figure 23: MoneySuperMarket spread out its smaller marketing budget, but still favors TV
Figure 24: GoCompare remains heavily reliant upon TV for marketing
Figure 25: Compare the Market has spent very little on advertising since 2016