Virtual and Augmented Reality (VRAR): Market Opportunity, Emerging Ecosystem and Leading Use Cases

Published : Mar-2018

No. of Pages : 49

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Table of Contents
Table of contents 3
List of exhibits 4
Executive summary 6

Introduction: Report scope and market taxonomy 7
Report scope 8
Market taxonomy 9

Section 1: The global VRAR market 13
State of the market 14
Market opportunity 15
Growth drivers and inhibitors 19
Six trends to watch 22

Section 2: The VRAR ecosystem 29
Solutions landscape 30
Leading ecosystem competitors 31
Leading use cases and applications 39

Section 3: Findings and recommendations 43

Appendix 46
Companies mentioned 47
About the authors 48
GlobalData contact information 49

List of Figures
Exhibit 1: Report scope 8
Exhibit 2: The reality continuum 9
Exhibit 3: Definitions of alternate realities 10
Exhibit 4: Mixed and augmented reality components 11
Exhibit 5: Core elements of virtual reality solutions 12
Exhibit 6: Current state, virtual vs. augmented reality 14
Exhibit 7: Global VRAR revenue, 2017 15
Exhibit 8: VRAR revenue forecast, 2015 - 2020 16
Exhibit 9: VRAR revenue by vertical segment, 2025 17
Exhibit 10: VRAR disruption potential over smartphones 18
Exhibit 11: Driving forces behind VRAR growth 19
Exhibit 12: Selected VRAR investments by tech players 20
Exhibit 13: Hurdles faced by VRAR market participants 21
Exhibit 14: Key trends to watch in VRAR 22
Exhibit 15: VR headset price cuts 23
Exhibit 16: VR content and software revenue 24
Exhibit 17: Recent announcements, VR headsets 25
Exhibit 18: Leading VR gaming platforms 26
Exhibit 19: BMW's VR retail applications 27
Exhibit 20: VRAR investment plans, telcos 28
Exhibit 21: Key solutions in VR and AR/MR realities 30
Exhibit 22: Players leading VRAR 31
Exhibit 23: Google's Daydream platform partners 32
Exhibit 24: Facebook's VR product lineup 33
Exhibit 25: Samsung's VRAR product lineup 34
Exhibit 26: HTC's main VRAR revenue streams 35
Exhibit 27: Selected Microsoft VRAR developments 36
Exhibit 28: Sony's top VR videogames 37
Exhibit 29: Selected Apple ARKit applications 38
Exhibit 30: VRAR use cases and applications by type 39
Exhibit 31: Leading leisure applications for VRAR 40
Exhibit 32: Leading VRAR use cases for business 41
Exhibit 33: Life enhancing applications for VRAR 42

Filed in: Information Technology, Software and Services

Publisher : GlobalData

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Virtual and Augmented Reality (VRAR): Market Opportunity, Emerging Ecosystem and Leading Use Cases

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