Top Trends in Household Cleaning and Laundry 2017: The latest trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels and pest control categories

2017-05-26
Price :
Published : May-2017
No. of Pages : 36

Top Trends in Household Cleaning and Laundry 2017: The latest trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels and pest control categories

Summary

Comfort & Uncertainty has strong influence over household cleaning and laundry purchases, with consumers seeking the familiar brands they trust. In addition to familiarity, consumers seek affordable products. Brands that can offer added value or differentiation at a lower price point will therefore prevail.

While the influence of health is very important in household cleaning and laundry products, consumers will continue to seek familiar brands at an affordable price before those that align with their health. The challenge for brands is to align with health needs whilst maintaining consumer trust and affordable price points.

Four key trends impacting innovation in household cleaning and laundry care are –
– Scent-Sory Appeal: Scent is increasingly becoming a point of differentiation in this industry, with fragranced product variants being used to convey cleanliness and luxury.
– Convenient Cleaning: Products that require minimal time and labor commitments and that deliver maximum efficacy appeal to time-scarce consumers.
– Green Cleaning: Products that preserve and protect both environmental and human health are in high demand, highlighting the consumer preference for more holistic, natural cleaning products.
– Targeting Male Consumers: Brands are moving away from a “one-size-fits-all” approach, recognizing the influence that social change is having on male participation in household chores.

While lower temperatures will be used for washing, cleaning products which do not need to be used with water at all will also grow in popularity. Examples include LG’s Styler- a clothes maintenance system that uses hot air to remove stains and creases from clothes.1 The use of DIY cleaning products which eliminate water and make use of ingredients such as lemon juice will also prevail, as concentrated and potentially more effective cleaning solutions.

Advances in technology are making the concept of an internet connected home increasingly realistic. Products that operate via the touch of a button on your smartphone or even via voice command will grow in popularity. Developments in cloud computing and artificial intelligence will allow consumers increased control over the management of their household devices, i.e. turning off devices when not at home, or commanding a task to be completed.

The report “Top Trends in Household Cleaning and Laundry 2017” focuses on outlining the key consumer and innovation trends currently impacting the core categories in household cleaning and laundry care. These include NPD that aligns with gender-specific concerns, an interest in product effects on the environment and health, more complex scent offerings, and convenience.

Companies mentioned in this report: Fafa Tipe, Febreze, Mrs Lloyd, Downy Unstopables, Moodo, Champion Infinity, Laundrapp, Clorox, Amazon Dash, Walmart, Frosch, Marcel, Earth’s Choice, Force of Nature, Febreze Men, Real Laundry, Frey, LG.

Scope

– Over a third of consumers globally give high or very high attention to the ingredients used in the househod care and laundry products they buy.
– Over a third of consumers globally find the time-saving/convenience of using a single product the most appealing benefit of multifunctional household care products.
– Over two thirds of males globally believe that men have an equal responsibility to women when it comes to shopping/cooking/cleaning.

Reasons to buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Filed in: Consumer Goods, Home, Office & Garden
Publisher : GlobalData
More Reports
Title Price Buy Now

Home Security Systems Market by Home Type (Independent Homes, Apartments), Security (Professionally Installed & Monitored, Do-It-Yourself), Systems (Access Control Systems), Services (Security System Integration Services), Region – Global Forecast 2025

“Home security system market to grow at significant CAGR during the forecast period.” The home security systems market was valued at USD 53.6 billion in 2020 and is expected to reach USD 78.9 billion by 2025, at a CAGR of 8.0% during the forecast period. The growth of the home security systems market is driven by factors such as growing awareness regarding home security systems, the emergence of the Internet of Things (IoT) and wireless technologies and increasing adoption of IP cameras for video surveillance amid COVID-19 crisis “Home security system market for condominiums and apartments to grow at higher CAGR during the forecast period.” Owing to the increasing urbanization, the cities have started growing vertically, leading to the growth in the number of residential a......
$4950

New Sterilized Society – Coronavirus (COVID-19) Case Study

New Sterilized Society - Coronavirus (COVID-19) Case Study Summary This report analyzes the key shifts in consumers' fears about disease, infection, and hygiene during the COVID-19 crisis, and how it affects purchasing patterns. Following the outbreak of COVID-19, there has been an increased focus on hygiene, and the hygiene/health connection has never been more important. The global pandemic has brought the issue of viruses and contagion to the front of the consumer mind, while people are also spending more time at home. Hygiene-related engagement through social media and adaptation of existing processes are important to success within this trend during the pandemic. This report looks at a number of innovation examples of adaptation during the pandemic. One example is the British Honey......
$995

Trust and Authenticity – Coronavirus (COVID-19) Case Study

Trust and Authenticity - Coronavirus (COVID-19) Case Study Summary This report is part of the GlobalData COVID-19 Case study series, which tracks how the pandemic has impacted consumer behavior and purchase decisions and how brands are aligning their strategies to address this. This report focuses on changing consumer trust and how brands are keeping consumer's engaged during these uncertain times. It also highlights the importance of maintaining authenticity to develop brand loyalty for the future. Scope - Consumers are concerned about the situation and their actions reflect their changing minds. - With fears around safety, consumers are more concerned about the product choices they make and the brands they associate with, thus mostly preferring to buy their favorite brands. For bran......
$995

Trends In Eating Out And Home Cooking during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)

Trends In Eating Out And Home Cooking during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights) Summary This report is part of the GlobalData COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020. This report focuses on consumers' attitudes towards eating out versus cooking at home or ordering food deliveries during the COVID-19 pandemic, and how this is reflected in their choices of eating locations in the wake of lockdown measures being implemented by governments. ......
$1450

Trends Driving Product Choices during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)

Trends Driving Product Choices during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights) Summary "COVID-19 Consumer Survey Insights: Trends Driving Product Choices - Weeks 1-10" explores to what extent product choices are influenced by GlobalData's eight mega-trends, and how consumer attitudes have changed during this ten week period. Consumer priorities when shopping are rapidly changing amid economic uncertainty and anxiety about COVID-19 contamination. As the virus has unfolded, social distancing, quarantine, and isolation measures have altered numerous times, subsequently affecting the level of influence each mega-trend has had on shopping activity throughout the ten-week period. Scope - Vulnerable consumers are more likely than average to be influenced by the Health & W......
$1450

Product Choices and Preferences during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)

Product Choices and Preferences during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights) Summary This report is part of the GlobalData COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020. This report focuses on how consumers product choices have changed across the 10 weeks covered by the COVID-19 consumer tracker. The focus of consumer purchasing choices has shifted across the weeks, as an interest in more indulgent products is growing. These are being used as copi......
$1450

Key Differences Across Consumer Groups during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)

Key Differences Across Consumer Groups during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights) Summary This report is part of the GlobalData COVID-19 Survey Insights series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020. This report focuses on demographic differences across consumers' use of technology, their product purchasing behavior, and their attitudes towards health during the coronavirus pandemic. The levels of concern about the global outbreak also differ across generations and across......
$1450

Unisex Fragrances (Fragrances) Market in Australia – Outlook to 2024: Market Size, Growth and Forecast Analytics

Unisex Fragrances (Fragrances) Market in Australia - Outlook to 2024: Market Size, Growth and Forecast Analytics Summary Unisex Fragrances (Fragrances) Market in Australia - Outlook to 2024: Market Size, Growth and Forecast Analytics is a broad level market review of Unisex Fragrances market in Australia. Unisex Fragrances - all "mass" and "prestige" fragrances that are neither antiperspirants nor deodorants and which are marketed with a unisex positioning to both men and women. Prestige fragrances carry the name of a perfume or fashion house and unisex. Includes fragrance gift packs. Unisex Fragrances market in Australia registered a positive compound annual growth rate (CAGR) of 2.87% during the period 2014 to 2019 with a sales value of AUD 9.22 Million in 2019, an increase of 3.47% ......
$500

Unisex Fragrances (Fragrances) Market in Canada – Outlook to 2024: Market Size, Growth and Forecast Analytics

Unisex Fragrances (Fragrances) Market in Canada - Outlook to 2024: Market Size, Growth and Forecast Analytics Summary Unisex Fragrances (Fragrances) Market in Canada - Outlook to 2024: Market Size, Growth and Forecast Analytics is a broad level market review of Unisex Fragrances market in Canada. Unisex Fragrances - all "mass" and "prestige" fragrances that are neither antiperspirants nor deodorants and which are marketed with a unisex positioning to both men and women. Prestige fragrances carry the name of a perfume or fashion house and unisex. Includes fragrance gift packs. Unisex Fragrances market in Canada registered a positive compound annual growth rate (CAGR) of 1.81% during the period 2014 to 2019 with a sales value of CAD 23.46 Million in 2019, an increase of 1.87% over 2018. ......
$500

Internal Cleansers and Sprays (Feminine Hygiene) Market in Colombia – Outlook to 2024: Market Size, Growth and Forecast Analytics

Internal Cleansers and Sprays (Feminine Hygiene) Market in Colombia - Outlook to 2024: Market Size, Growth and Forecast Analytics Summary Internal Cleansers & Sprays (Feminine Hygiene) Market in Colombia - Outlook to 2024: Market Size, Growth and Forecast Analytics is a broad level market review of Internal Cleansers & Sprays market in Colombia. Internal Cleansers & Sprays- includes both liquids and wipes. Liquids are often infused with aloe vera and/or antiseptic chemicals and are used to clean a woman's genitals and/or anal tracts. Internal Cleansers & Sprays market in Colombia registered a positive compound annual growth rate (CAGR) of 5.22% during the period 2014 to 2019 with a sales value of COP 79,314.44 Million in 2019, an increase of 2.85% over 2018. The market achieved its str......
$500
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy