Global Mobile Value-added Services (VAS) Market 2014-2018

2014-08-27
Price :
Published : Aug-2014
No. of Pages : 185

Mobile VAS can be defined as beneficial mobile services that are offered by mobile service providers apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services; however, the rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include a large number of non-core services. In other words, VAS add more value to the core mobile services, thereby enabling mobile subscribers to use cellphones and tablets for several non-voice purposes such as sending short message service (SMS), multimedia messaging service (MMS), and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.

TechNavio’s analysts forecast the Global Mobile VAS market to grow at a CAGR of 10.62 percent over the period 2013-2018.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile VAS market for the period 2014-2018. To calculate the market size, the report considers the following aspects:

  • Revenue generated from mobile VAS apart from voice communication services
  • Revenue generated from mobile messaging services and mobile internet services
  • In mobile messaging, revenue generated from SMS and MMS; in mobile SMS, revenue from application-to-person (A2P), person-to-application (P2A), and person-to-person (P2P) SMS
  • In mobile internet services, revenue generated from the mobile email and instant messaging (IM) services, mobile application, mobile advertising, mobile music, mobile games, mobile commerce, mobile location-based services (LBS), mobile video, mobile images, mobile publication and learning, mobile infotainment, mobile social networking, mobile governance, and mobile health services
  • Revenue generated from telecom technologies such as 2G, Edge, 3G, and long-term evolution (LTE)
  • Revenue share of the stakeholders in the Global Mobile VAS market
  • In mobile commerce, revenue generated from mobile banking, payments using mobile devices, and mobile billing services
  • In mobile music, revenue generated from ringtones, ring back tone (RBT), reverse RBT, social RBT, ad RBT, and voice presence mobile ringtone; it also includes revenue generated from music streaming and music download through mobile devices

However, the report does not consider the revenue generated from over-the-top (OTT) voice call services.

TechNavio’s report, the Global Mobile VAS Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Mobile VAS market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • America Movil
  • Apple
  • AT&T
  • BlackBerry
  • CanvasM Technology
  • Comviva Technology
  • Google
  • InMobi
  • KongZhong
  • OnMobile
  • One97 Communications

Other Prominent Vendors

  • ACL Wireless
  • ADG Online Solution
  • Adnear
  • Affle
  • Ahoy Telecom
  • Air2Web
  • Airhub Technologies
  • Airvoice Infocomm India
  • Altruist Technologies
  • Amazon App Store
  • Apalya Technologies
  • AstroYogi.com
  • Astute Systems
  • Atom Technologies
  • Bay Talkitec
  • Bharti Airtel Ltd.
  • Bubble Motion
  • Buongiorno Digital Innovation India
  • BuzzCity
  • Cellent
  • Comviva Technology
  • Coruscant Tec
  • DigiVive
  • Etisalat
  • Frozen Digit Technologies
  • Gemalto
  • Geodesic
  • GoBindas Entertainment
  • Handygo Technologies
  • Hoopz Planet Info
  • Hungama Digital Media Entertainment
  • i2i telesource
  • Idea Brahma Consulting
  • IMImobile
  • India Games
  • Intersec
  • Jinny Software
  • July Systems
  • Jump Games
  • Kirusa
  • Lumata
  • LocationGuru Solutions
  • Mauj Mobile
  • Mobilecomm Technologies India
  • mChek India Payment Systems
  • Mobile2win India
  • eMahatva Technologie
  • Mobio Networks
  • MobiPorter Solutions
  • mobiShastra Technologies
  • mobiSolv
  • MobME Wireless Solutions
  • Mogae Digital
  • Moveo Systems
  • MXit Lifestyle
  • Nazara Technologies
  • Netcore Solutions
  • NetXcell
  • Nokia
  • Onyx Mobile
  • Opera Software
  • Oxigen Services
  • PayMate India
  • Pyro Networks
  • RealNetworks
  • Rediff.com
  • Rishtey Database
  • Roamware
  • ROK Global
  • SMSCountry Networks
  • Spice Digital
  • Tapjoy
  • Tata DoCoMo
  • Telenity
  • Unisys Infosolutions
  • ValueFirst Digital Media
  • Verse Innovation
  • Vibes Media
  • Voicetap Technologies
  • vRock Mobile Communication
  • VivaConnect
  • Webaroo Technology
  • Zenga Media

Market Driver

  • Increased Adoption of Smartphones and Tablets
  • For a full, detailed list, view our report

Market Challenge

  • High Bargaining Power of Communication Service Providers
  • For a full, detailed list, view our report

Market Trend

  • Increased Adoption of Location-enabled Mobile VAS
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
Filed in: Information Technology, Software and Services
Publisher : Technavio
More Reports
Title Price Buy Now

India: Intense Competition in Mobile Services Segment to Result in Market Consolidation

India: Intense Competition in Mobile Services Segment to Result in Market Consolidation Summary Indian telecom service market generated revenue of US$40.4bn (equivalent to 1.8% of nominal GDP) in 2016, an increase of 2.7% since 2015. Mobile voice was the largest revenue-contributing segment and accounted for 62.4% of total service revenue, but its share is estimated to decline over the forecast period and reach 47.9% in 2021, mainly due to increasing preference for data services and migration toward OTT communication services. It is expected that overall service revenue to grow at a CAGR of 3.0% during 2016-2021. Growth in the market over the forecast period will be driven by mobile data revenue as a result of rising adoption of LTE networks and consumption of mobile content and a......
$990

Malaysia: Expansion of High-Speed Wireless and Fixed Broadband Networks to Drive Telecom Market Growth

Malaysia: Expansion of High-Speed Wireless and Fixed Broadband Networks to Drive Telecom Market Growth Summary In 2016, Malaysia generated telecom service revenue of US$8.4bn (RM35.0bn) (equivalent to 2.9% of nominal GDP). Mobile voice, the largest revenue-contributing segment accounting for 37.8% of total service revenue in 2016, is expected to decline and account for 31% by 2021 due to competition from OTT-calling applications and to operators offering free calling as part of bundles. It is expected that the overall service revenue to remain stable during 2016-2021 to reach $8.4bn (RM35.0bn) by 2021. Growth will be driven by data services, as a result of rising adoption of 4G, high mobile data usage and operator and government investments in fiber. The mobile segment will contin......
$990

South Korea: Operator Investments in 5G and Fiber to Support Growth of IPTV and New Value-Added Services

South Korea: Operator Investments in 5G and Fiber to Support Growth of IPTV and New Value-Added Services Summary In 2016, South Korea generated telecom service revenue of US$32.3bn (W37,519bn), equivalent to 2.3% of nominal GDP, a decline of -1.7% since 2015, due to a massive decline in voice services revenue. However, in local currency its revenue increased by 0.9% over 2015. The mobile market continues to be the largest contributor to total market revenue, accounting for 60.3% of overall telecom revenue in 2016. It is expected that overall service revenue to decline at a CAGR of -0.5% (or a lethargic growth of 0.8% CAGR in South Korean won) during 2016-2021 due to a huge decline in mobile voice services as well as in the fixed circuit-switched segment. Mobile data revenue will s......
$990

Guinea (Conakry): Mobile Network Expansion and Innovative VAS to Spur Telecom Growth

Guinea (Conakry): Mobile Network Expansion and Innovative VAS to Spur Telecom Growth Summary In 2017, Guinea will generate estimated telecom service revenue of US$390m (equivalent to 5.4% of nominal GDP), an increase of 1.0% from 2016, due to growth in mobile data and fixed Internet revenue. Mobile voice is expected to be the largest revenue-contributing segment and will account for 80.0% of total service revenue in 2017, owing to operator investments in 3G network expansions and promotional bundle offerings by operators. It is expected that overall service revenue to grow at a CAGR of 4.7% during 2017-2022, driven mainly by mobile data revenue, as a result of rising adoption of 3G services. The fixed/mobile revenue split will be dominated by the mobile segment through 2017-2022; ......
$990

Guinea-Bissau: 4G Launch and Value-Added Services to Support Mobile Data Growth

Guinea-Bissau: 4G Launch and Value-Added Services to Support Mobile Data Growth Summary "Guinea-Bissau: 4G Launch and Value-Added Services to Support Mobile Data Growth", a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Guinea-Bissau today, with detailed forecasts of key indicators up to 2022. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband and mobile sectors, as well as a review of key regulatory trends. The telecom services revenue in Guinea-Bissau is estimated to grow at a CAGR of 3.4% during 2017-2022, driven mainly by the mobile segment, as o......
$990

Positioning 5G: Telco Case Studies – Eighteen profiles of leading mobile data operators worldwide as they prepare for 5G

Positioning 5G: Telco Case Studies - Eighteen profiles of leading mobile data operators worldwide as they prepare for 5G Summary In markets like Japan, South Korea and the US, falling behind technologically can affect market positioning. Wwidespread fibre availability, large scale small cell deployments, high LTE penetration and supportive regulators make, in combination, a strong case for an early migration. This is even truer if legacy 2G networks can be shut down. Operators advanced in 4G (LTE) are likely to deploy 5G sooner. The first commercial, standardized 5G services may launch by late 2018. Many more operators will launch in the following couple of years. This report compiles 18 case studies from leading operators around the world, examining their network milestones and d......
$3495

Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region

Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region Summary Broadband infrastructure has positioned operators globally to provide fixed voice, fixed Internet and pay-TV over a single connection as a triple-play package, and with fixed-mobile convergence (FMC) also offer quad-play services by adding mobile services. In the Americas, operators are offering such mulitplay service bundles with unified billing and some sort of special deal to reduce churn, improve customer loyalty, increase ARPS, tap new revenue opportunities, and circumvent rising competition. Aggressive discount pricing and value-added services offered by operators are the primary factors driving the multiplay services market in the Americas regio......
$1195

Saudi Arabia: Mobile Network Upgrades, Fiber Expansion and Digital Transformation to Remain Key Focus Areas for Operators

Saudi Arabia: Mobile Network Upgrades, Fiber Expansion and Digital Transformation to Remain Key Focus Areas for Operators Summary In 2017, Saudi Arabia is expected to generate telecom service revenue of US$17.1bn (equivalent to 2.5% of nominal GDP), only a -1.5% drop over 2016, as the market gradually recovers from the -6.5% decline registered in 2016, owing to disconnection of unregistered users and MTR cuts. Mobile voice is the largest revenue-contributing segment, accounting for 38.4% of total service revenue in 2017. Mobile data will be the fastest-growing segment, presenting a CAGR of 10.5% over 2017-2022 owing to growing consumption of data-intensive services and rising investments in LTE networks. It is expected that overall service revenue to grow at a CAGR of 4.2% during 2017-2......
$990

ICT Investment Trends in Brazil: Growing demand for digital innovation shaping enterprises’ IT investments strategy

ICT Investment Trends in Brazil: Growing demand for digital innovation shaping enterprises' IT investments strategy Summary Despite the two-year long recession that lingered into 2016 and caused huge unemployment in the recent past, and political scandals that still continue to challenge the fragile economic recovery of the country, Brazil displays a promising ground for future investments and economic upturn. Brazilian enterprises allocated a major proportion of their average hardware budget to network and communications equipment in 2016, in order to increase collaborations between various stakeholders and partners, while at the same safeguarding networks and endpoints from cyber threats. Additionally, enterprises are allocating a major proportion of their IT services budget to ......
$2995

Ecuador: Fiber Network Deployments Coupled with Investments in 4G Network Expansion to Support Telecom Growth

Ecuador: Fiber Network Deployments Coupled with Investments in 4G Network Expansion to Support Telecom Growth Summary In 2016, Ecuador generated an estimated telecom service revenue of US$3.2bn (equivalent to 3.3% of nominal GDP), a 3.4% decrease in comparison to 2015, due to decline in mobile voice and circuit switched revenue. Despite the decline, mobile voice continued to be the largest revenue-contributing segment and accounted for 34.5% of total service revenue in 2016, but it will be surpassed by mobile data from 2018 onward, owing to operators' investments in 4G network expansion and data bundles offered by operators. It is expected that overall service revenue to grow at a CAGR of 2.0% during 2016-2021. The growth will be driven by mobile data, fixed VoIP and fixed broadband seg......
$990