Global Mobile Value-added Services (VAS) Market 2014-2018

2014-08-27
Price :
Published : Aug-2014
No. of Pages : 185

Mobile VAS can be defined as beneficial mobile services that are offered by mobile service providers apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services; however, the rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include a large number of non-core services. In other words, VAS add more value to the core mobile services, thereby enabling mobile subscribers to use cellphones and tablets for several non-voice purposes such as sending short message service (SMS), multimedia messaging service (MMS), and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.

TechNavio’s analysts forecast the Global Mobile VAS market to grow at a CAGR of 10.62 percent over the period 2013-2018.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile VAS market for the period 2014-2018. To calculate the market size, the report considers the following aspects:

  • Revenue generated from mobile VAS apart from voice communication services
  • Revenue generated from mobile messaging services and mobile internet services
  • In mobile messaging, revenue generated from SMS and MMS; in mobile SMS, revenue from application-to-person (A2P), person-to-application (P2A), and person-to-person (P2P) SMS
  • In mobile internet services, revenue generated from the mobile email and instant messaging (IM) services, mobile application, mobile advertising, mobile music, mobile games, mobile commerce, mobile location-based services (LBS), mobile video, mobile images, mobile publication and learning, mobile infotainment, mobile social networking, mobile governance, and mobile health services
  • Revenue generated from telecom technologies such as 2G, Edge, 3G, and long-term evolution (LTE)
  • Revenue share of the stakeholders in the Global Mobile VAS market
  • In mobile commerce, revenue generated from mobile banking, payments using mobile devices, and mobile billing services
  • In mobile music, revenue generated from ringtones, ring back tone (RBT), reverse RBT, social RBT, ad RBT, and voice presence mobile ringtone; it also includes revenue generated from music streaming and music download through mobile devices

However, the report does not consider the revenue generated from over-the-top (OTT) voice call services.

TechNavio’s report, the Global Mobile VAS Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Mobile VAS market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • America Movil
  • Apple
  • AT&T
  • BlackBerry
  • CanvasM Technology
  • Comviva Technology
  • Google
  • InMobi
  • KongZhong
  • OnMobile
  • One97 Communications

Other Prominent Vendors

  • ACL Wireless
  • ADG Online Solution
  • Adnear
  • Affle
  • Ahoy Telecom
  • Air2Web
  • Airhub Technologies
  • Airvoice Infocomm India
  • Altruist Technologies
  • Amazon App Store
  • Apalya Technologies
  • AstroYogi.com
  • Astute Systems
  • Atom Technologies
  • Bay Talkitec
  • Bharti Airtel Ltd.
  • Bubble Motion
  • Buongiorno Digital Innovation India
  • BuzzCity
  • Cellent
  • Comviva Technology
  • Coruscant Tec
  • DigiVive
  • Etisalat
  • Frozen Digit Technologies
  • Gemalto
  • Geodesic
  • GoBindas Entertainment
  • Handygo Technologies
  • Hoopz Planet Info
  • Hungama Digital Media Entertainment
  • i2i telesource
  • Idea Brahma Consulting
  • IMImobile
  • India Games
  • Intersec
  • Jinny Software
  • July Systems
  • Jump Games
  • Kirusa
  • Lumata
  • LocationGuru Solutions
  • Mauj Mobile
  • Mobilecomm Technologies India
  • mChek India Payment Systems
  • Mobile2win India
  • eMahatva Technologie
  • Mobio Networks
  • MobiPorter Solutions
  • mobiShastra Technologies
  • mobiSolv
  • MobME Wireless Solutions
  • Mogae Digital
  • Moveo Systems
  • MXit Lifestyle
  • Nazara Technologies
  • Netcore Solutions
  • NetXcell
  • Nokia
  • Onyx Mobile
  • Opera Software
  • Oxigen Services
  • PayMate India
  • Pyro Networks
  • RealNetworks
  • Rediff.com
  • Rishtey Database
  • Roamware
  • ROK Global
  • SMSCountry Networks
  • Spice Digital
  • Tapjoy
  • Tata DoCoMo
  • Telenity
  • Unisys Infosolutions
  • ValueFirst Digital Media
  • Verse Innovation
  • Vibes Media
  • Voicetap Technologies
  • vRock Mobile Communication
  • VivaConnect
  • Webaroo Technology
  • Zenga Media

Market Driver

  • Increased Adoption of Smartphones and Tablets
  • For a full, detailed list, view our report

Market Challenge

  • High Bargaining Power of Communication Service Providers
  • For a full, detailed list, view our report

Market Trend

  • Increased Adoption of Location-enabled Mobile VAS
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
Filed in: Information Technology, Software and Services
Publisher : Infiniti Research Limited
More Reports
Title Price Buy Now

Global Wireless Building Management Services Market 2017-2021

Wireless solutions are a set of networks, components, and services that are installed in building facilities to ensure a seamless and reliable indoor coverage. In wireless technology, electromagnetic waves are deployed to transmit information in the form of signal using a communication channel. The analysts forecast the global wireless building management services market to grow at a CAGR of 27.18% during the period 2017-2021. Covered in this report This report covers the present scenario and the growth prospects of the global wireless building management services market for 2017-2021. To calculate the market size, the report considers the revenue generated from the new installations, retrofit, and services market. The market is divided into the following segments based on geog......
$3500

Global Wireless Video Surveillance Market 2017-2021

WVS connects wireless network access points to surveillance equipment, such as cameras, storage devices, and video recorders. This helps in efficient monitoring from a remote location and negates the need for investment in the setting up of network infrastructure. WVS includes components such as digital cameras, mesh network nodes, gateway nodes, backhaul units, servers, and monitoring stations (equipped with surveillance). WVS provides security to critical infrastructure, such as airports and cities, without any additional wiring and maintenance costs. It reduces the installation cost and the cost of hiring professionals to do that work. The analysts forecast global wireless video surveillance market to grow at a CAGR of 21.01% during the period 2017-2021. Covered in this report ......
$3500

Global Mobile Application Testing Services Market 2017-2021

Software testers face many challenges while developing innovative and error-free software products and applications. They require IT solutions that can minimize the cost of testing services and enhance the quality of software. Rapid changes in technology and increasing mobility solutions compel software developers to consider testing as an important phase of the software development life cycle. An inadequate test environment for software testers lowers operational efficiencies and reduces the quality of software products and applications. Unidentified bugs and errors in the MAT process hinder the performance of software, incurring huge losses for firms. The analysts forecast global MAT services market to grow at a CAGR of 18.31% during the period 2017-2021. Covered in this report ......
$3500

Global Automation Industrial Monitors Market 2017-2021

Industrial monitors are widely used in a variety of industrial applications such as smart factories, mining operations, marine ports, food and beverage, oil rigs, and energy management. The ruggedness of industrial display differentiates these monitors from residential and commercial monitors. Industrial monitors are usually made of rugged materials to withstand the impact of harsh environments in both indoor and outdoor applications. The analysts forecast global industrial monitors market to grow at a CAGR of 2.61% during the period 2017-2021. Covered in this report This report covers the present scenario and the growth prospects of the global industrial monitors market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of indus......
$3500

Global Marketing Automation Software Market 2017-2021

Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and int......
$3500

Global Commercial Router Market 2017-2021

A router is a networking device that performs the tasks of routing and forwarding information. It connects two or more logical subnets to the physical interfaces of the router. The growing Internet bandwidth has driven the increase in the number of mobile computing devices such as tablets, smartphones, and wearables with new capabilities along with the emergence of disruptive technologies that shift bandwidth use by altering the access network of users. The analysts forecast global commercial router market to grow at a CAGR of 6.65% during the period 2017-2021. Covered in this report This report covers the present scenario and the growth prospects of the global commercial router market for 2017-2021. To calculate the market size, the report considers the revenue generated from the......
$3500

Global WI-FI Extender Market 2017-2021

A wireless range extender takes an existing signal from a wireless router or wireless access point (AP) and rebroadcasts it to create a second network. A user can opt for the extender to either clone the existing network or make a distinct hotspot with its own network name and password. Opting for the former means the extender will use the same network name and password as that of the router. The second type of network is created for the lobby or conference rooms of an office. This is for visitors to be able to use Wi-Fi without being on the private network. When two or more hosts must be connected to one another over the IEEE 802.11 protocol and the distance is too long for a direct connection to be established, a wireless extender is used to bridge the gap. It can be a specialized stand-......
$3500

Global Electronic Design Automation Market 2017-2021

PLM software deals with different functional levels of an organization, design engineering, manufacturing, and product designing, The need to manage a product from the concept stage to the servitization stage has led to the emergence of PLM software and services. The increase in product complexities and product portfolio across organizations has created a demand for solutions in the production process across industries. The implementation of PLM in an organization improves capital efficiency, revenue generation, and cost management. The analysts forecast the global EDA market to grow at a CAGR of 5.5% during the period 2017-2021. Covered in this report This report covers the present scenario and the growth prospects of the global EDA market for 2017-2021. To calculate the market s......
$3500

Global Mobile Tracking Software Market 2017-2021

Mobile tracking software is an application that monitors the activity of mobile devices used by children or employees. The software monitors the activities of the user in applications, such as WhatsApp, e-mail, short message service (SMS), call logs, Facebook, photos, videos, mobile applications, Tinder, Viber, Skype, and Telegram, and is also used in location tracking of the target mobile device. The software helps the end-users to ensure safety and security of children and employees. The analysts forecast the global mobile tracking software market to grow at a CAGR of 7.93% during the period 2017-2021. Covered in this report This report covers the present scenario and the growth prospects of the global mobile tracking software market for 2017-2021. To calculate the market size, ......
$3500

Global RTLS Market in Healthcare Sector 2017-2021

The RTLS is technology is used to find, track, manage, and identify the geographical position of a target on a real-time basis. This is done with the help of nodes or tags and readers. Nodes or tags are embedded in smartphones or navigational devices, through which a user can easily track an object. The analysts forecast the global RTLS market in the healthcare sector to grow at a CAGR of 50.47% during the period 2017-2021. Covered in this report This report covers the present scenario and the growth prospects of the global RTLS market in the healthcare sector for 2017-2021. To calculate the market size, the report considers the revenue generated from the following: RTLS systems and tags Active radio-frequency identification (RFID), passive RFID, out-of-band, GPS, AGPS, and ......
$3500