Global Mobile Value-added Services (VAS) Market 2014-2018

2014-08-27
Price :
Published : Aug-2014
No. of Pages : 185

Mobile VAS can be defined as beneficial mobile services that are offered by mobile service providers apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services; however, the rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include a large number of non-core services. In other words, VAS add more value to the core mobile services, thereby enabling mobile subscribers to use cellphones and tablets for several non-voice purposes such as sending short message service (SMS), multimedia messaging service (MMS), and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.

TechNavio’s analysts forecast the Global Mobile VAS market to grow at a CAGR of 10.62 percent over the period 2013-2018.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile VAS market for the period 2014-2018. To calculate the market size, the report considers the following aspects:

  • Revenue generated from mobile VAS apart from voice communication services
  • Revenue generated from mobile messaging services and mobile internet services
  • In mobile messaging, revenue generated from SMS and MMS; in mobile SMS, revenue from application-to-person (A2P), person-to-application (P2A), and person-to-person (P2P) SMS
  • In mobile internet services, revenue generated from the mobile email and instant messaging (IM) services, mobile application, mobile advertising, mobile music, mobile games, mobile commerce, mobile location-based services (LBS), mobile video, mobile images, mobile publication and learning, mobile infotainment, mobile social networking, mobile governance, and mobile health services
  • Revenue generated from telecom technologies such as 2G, Edge, 3G, and long-term evolution (LTE)
  • Revenue share of the stakeholders in the Global Mobile VAS market
  • In mobile commerce, revenue generated from mobile banking, payments using mobile devices, and mobile billing services
  • In mobile music, revenue generated from ringtones, ring back tone (RBT), reverse RBT, social RBT, ad RBT, and voice presence mobile ringtone; it also includes revenue generated from music streaming and music download through mobile devices

However, the report does not consider the revenue generated from over-the-top (OTT) voice call services.

TechNavio’s report, the Global Mobile VAS Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Mobile VAS market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • America Movil
  • Apple
  • AT&T
  • BlackBerry
  • CanvasM Technology
  • Comviva Technology
  • Google
  • InMobi
  • KongZhong
  • OnMobile
  • One97 Communications

Other Prominent Vendors

  • ACL Wireless
  • ADG Online Solution
  • Adnear
  • Affle
  • Ahoy Telecom
  • Air2Web
  • Airhub Technologies
  • Airvoice Infocomm India
  • Altruist Technologies
  • Amazon App Store
  • Apalya Technologies
  • AstroYogi.com
  • Astute Systems
  • Atom Technologies
  • Bay Talkitec
  • Bharti Airtel Ltd.
  • Bubble Motion
  • Buongiorno Digital Innovation India
  • BuzzCity
  • Cellent
  • Comviva Technology
  • Coruscant Tec
  • DigiVive
  • Etisalat
  • Frozen Digit Technologies
  • Gemalto
  • Geodesic
  • GoBindas Entertainment
  • Handygo Technologies
  • Hoopz Planet Info
  • Hungama Digital Media Entertainment
  • i2i telesource
  • Idea Brahma Consulting
  • IMImobile
  • India Games
  • Intersec
  • Jinny Software
  • July Systems
  • Jump Games
  • Kirusa
  • Lumata
  • LocationGuru Solutions
  • Mauj Mobile
  • Mobilecomm Technologies India
  • mChek India Payment Systems
  • Mobile2win India
  • eMahatva Technologie
  • Mobio Networks
  • MobiPorter Solutions
  • mobiShastra Technologies
  • mobiSolv
  • MobME Wireless Solutions
  • Mogae Digital
  • Moveo Systems
  • MXit Lifestyle
  • Nazara Technologies
  • Netcore Solutions
  • NetXcell
  • Nokia
  • Onyx Mobile
  • Opera Software
  • Oxigen Services
  • PayMate India
  • Pyro Networks
  • RealNetworks
  • Rediff.com
  • Rishtey Database
  • Roamware
  • ROK Global
  • SMSCountry Networks
  • Spice Digital
  • Tapjoy
  • Tata DoCoMo
  • Telenity
  • Unisys Infosolutions
  • ValueFirst Digital Media
  • Verse Innovation
  • Vibes Media
  • Voicetap Technologies
  • vRock Mobile Communication
  • VivaConnect
  • Webaroo Technology
  • Zenga Media

Market Driver

  • Increased Adoption of Smartphones and Tablets
  • For a full, detailed list, view our report

Market Challenge

  • High Bargaining Power of Communication Service Providers
  • For a full, detailed list, view our report

Market Trend

  • Increased Adoption of Location-enabled Mobile VAS
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
Filed in: Information Technology, Software and Services
Publisher : Technavio
More Reports
Title Price Buy Now

Spain’s Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU’s, ARPS and Service Revenue

Spain's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue Summary "Spain's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue" is built using extensive market research carried out in telecommunication and media services market of Spain. The report provides holistic historical and future prospects of Multiplay Services Penetration, Blended Service Adoption and Revenue Generating Units split at service levels - Mobile Subscriptions, Mobile Broadband Computing Subscriptions, Pay TV Households, Fixed Broadband Households and Fixed Voice Telephony Households from 2012 to 2021. Analysing the Multiplay Services penetration in Spain in terms of population, i......
$995

China’s Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU’s, ARPS and Service Revenue

China's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue Summary "China's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue" is built using extensive market research carried out in telecommunication and media services market of China. The report provides holistic historical and future prospects of Multiplay Services Penetration, Blended Service Adoption and Revenue Generating Units split at service levels - Mobile Subscriptions, Mobile Broadband Computing Subscriptions, Pay TV Households, Fixed Broadband Households and Fixed Voice Telephony Households from 2012 to 2021. Analysing the Multiplay Services penetration in China in terms of population, i......
$995

Italy’s Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU’s, ARPS and Service Revenue

Italy's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue Summary "Italy's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue" is built using extensive market research carried out in telecommunication and media services market of Italy. The report provides holistic historical and future prospects of Multiplay Services Penetration, Blended Service Adoption and Revenue Generating Units split at service levels - Mobile Subscriptions, Mobile Broadband Computing Subscriptions, Pay TV Households, Fixed Broadband Households and Fixed Voice Telephony Households from 2012 to 2021. Analysing the Multiplay Services penetration in Italy in terms of population, i......
$995

Chile’s Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU’s, ARPS and Service Revenue

Chile's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue Summary "Chile's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue" is built using extensive market research carried out in telecommunication and media services market of Chile. The report provides holistic historical and future prospects of Multiplay Services Penetration, Blended Service Adoption and Revenue Generating Units split at service levels - Mobile Subscriptions, Mobile Broadband Computing Subscriptions, Pay TV Households, Fixed Broadband Households and Fixed Voice Telephony Households from 2012 to 2021. Analysing the Multiplay Services penetration in Chile in terms of population, i......
$995

India’s Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU’s, ARPS and Service Revenue

India's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue Summary "India's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue" is built using extensive market research carried out in telecommunication and media services market of India. The report provides holistic historical and future prospects of Multiplay Services Penetration, Blended Service Adoption and Revenue Generating Units split at service levels - Mobile Subscriptions, Mobile Broadband Computing Subscriptions, Pay TV Households, Fixed Broadband Households and Fixed Voice Telephony Households from 2012 to 2021. Analysing the Multiplay Services penetration in India in terms of population, i......
$995

South Korea’s Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU’s, ARPS and Service Revenue

South Korea's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue Summary "South Korea's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue" is built using extensive market research carried out in telecommunication and media services market of South Korea. The report provides holistic historical and future prospects of Multiplay Services Penetration, Blended Service Adoption and Revenue Generating Units split at service levels - Mobile Subscriptions, Mobile Broadband Computing Subscriptions, Pay TV Households, Fixed Broadband Households and Fixed Voice Telephony Households from 2012 to 2021. Analysing the Multiplay Services penetration in South Korea i......
$995

Germany’s Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU’s, ARPS and Service Revenue

Germany's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue Summary "Germany's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue" is built using extensive market research carried out in telecommunication and media services market of Germany. The report provides holistic historical and future prospects of Multiplay Services Penetration, Blended Service Adoption and Revenue Generating Units split at service levels - Mobile Subscriptions, Mobile Broadband Computing Subscriptions, Pay TV Households, Fixed Broadband Households and Fixed Voice Telephony Households from 2012 to 2021. Analysing the Multiplay Services penetration in Germany in terms of popul......
$995

South Africa’s Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU’s, ARPS and Service Revenue

South Africa's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue Summary "South Africa's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue" is built using extensive market research carried out in telecommunication and media services market of South Africa. The report provides holistic historical and future prospects of Multiplay Services Penetration, Blended Service Adoption and Revenue Generating Units split at service levels - Mobile Subscriptions, Mobile Broadband Computing Subscriptions, Pay TV Households, Fixed Broadband Households and Fixed Voice Telephony Households from 2012 to 2021. Analysing the Multiplay Services penetration in South Afri......
$995

Canada’s Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU’s, ARPS and Service Revenue

Canada's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue Summary "Canada's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue" is built using extensive market research carried out in telecommunication and media services market of Canada. The report provides holistic historical and future prospects of Multiplay Services Penetration, Blended Service Adoption and Revenue Generating Units split at service levels - Mobile Subscriptions, Mobile Broadband Computing Subscriptions, Pay TV Households, Fixed Broadband Households and Fixed Voice Telephony Households from 2012 to 2021. Analysing the Multiplay Services penetration in Canada in terms of populatio......
$995

USA’s Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU’s, ARPS and Service Revenue

USA's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue Summary "USA's Multiplay Services Market Dynamics to 2021: Multiplay and Blended Services Adoption, RGU's, ARPS and Service Revenue" is built using extensive market research carried out in telecommunication and media services market of United States of America. The report provides holistic historical and future prospects of Multiplay Services Penetration, Blended Service Adoption and Revenue Generating Units split at service levels - Mobile Subscriptions, Mobile Broadband Computing Subscriptions, Pay TV Households, Fixed Broadband Households and Fixed Voice Telephony Households from 2012 to 2021. Analysing the Multiplay Services penetration in USA in terms of ......
$995