Global Mobile Value-added Services (VAS) Market 2014-2018

2014-08-27
Price :
Published : Aug-2014
No. of Pages : 185

Mobile VAS can be defined as beneficial mobile services that are offered by mobile service providers apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services; however, the rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include a large number of non-core services. In other words, VAS add more value to the core mobile services, thereby enabling mobile subscribers to use cellphones and tablets for several non-voice purposes such as sending short message service (SMS), multimedia messaging service (MMS), and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.

TechNavio’s analysts forecast the Global Mobile VAS market to grow at a CAGR of 10.62 percent over the period 2013-2018.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile VAS market for the period 2014-2018. To calculate the market size, the report considers the following aspects:

  • Revenue generated from mobile VAS apart from voice communication services
  • Revenue generated from mobile messaging services and mobile internet services
  • In mobile messaging, revenue generated from SMS and MMS; in mobile SMS, revenue from application-to-person (A2P), person-to-application (P2A), and person-to-person (P2P) SMS
  • In mobile internet services, revenue generated from the mobile email and instant messaging (IM) services, mobile application, mobile advertising, mobile music, mobile games, mobile commerce, mobile location-based services (LBS), mobile video, mobile images, mobile publication and learning, mobile infotainment, mobile social networking, mobile governance, and mobile health services
  • Revenue generated from telecom technologies such as 2G, Edge, 3G, and long-term evolution (LTE)
  • Revenue share of the stakeholders in the Global Mobile VAS market
  • In mobile commerce, revenue generated from mobile banking, payments using mobile devices, and mobile billing services
  • In mobile music, revenue generated from ringtones, ring back tone (RBT), reverse RBT, social RBT, ad RBT, and voice presence mobile ringtone; it also includes revenue generated from music streaming and music download through mobile devices

However, the report does not consider the revenue generated from over-the-top (OTT) voice call services.

TechNavio’s report, the Global Mobile VAS Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Mobile VAS market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • America Movil
  • Apple
  • AT&T
  • BlackBerry
  • CanvasM Technology
  • Comviva Technology
  • Google
  • InMobi
  • KongZhong
  • OnMobile
  • One97 Communications

Other Prominent Vendors

  • ACL Wireless
  • ADG Online Solution
  • Adnear
  • Affle
  • Ahoy Telecom
  • Air2Web
  • Airhub Technologies
  • Airvoice Infocomm India
  • Altruist Technologies
  • Amazon App Store
  • Apalya Technologies
  • AstroYogi.com
  • Astute Systems
  • Atom Technologies
  • Bay Talkitec
  • Bharti Airtel Ltd.
  • Bubble Motion
  • Buongiorno Digital Innovation India
  • BuzzCity
  • Cellent
  • Comviva Technology
  • Coruscant Tec
  • DigiVive
  • Etisalat
  • Frozen Digit Technologies
  • Gemalto
  • Geodesic
  • GoBindas Entertainment
  • Handygo Technologies
  • Hoopz Planet Info
  • Hungama Digital Media Entertainment
  • i2i telesource
  • Idea Brahma Consulting
  • IMImobile
  • India Games
  • Intersec
  • Jinny Software
  • July Systems
  • Jump Games
  • Kirusa
  • Lumata
  • LocationGuru Solutions
  • Mauj Mobile
  • Mobilecomm Technologies India
  • mChek India Payment Systems
  • Mobile2win India
  • eMahatva Technologie
  • Mobio Networks
  • MobiPorter Solutions
  • mobiShastra Technologies
  • mobiSolv
  • MobME Wireless Solutions
  • Mogae Digital
  • Moveo Systems
  • MXit Lifestyle
  • Nazara Technologies
  • Netcore Solutions
  • NetXcell
  • Nokia
  • Onyx Mobile
  • Opera Software
  • Oxigen Services
  • PayMate India
  • Pyro Networks
  • RealNetworks
  • Rediff.com
  • Rishtey Database
  • Roamware
  • ROK Global
  • SMSCountry Networks
  • Spice Digital
  • Tapjoy
  • Tata DoCoMo
  • Telenity
  • Unisys Infosolutions
  • ValueFirst Digital Media
  • Verse Innovation
  • Vibes Media
  • Voicetap Technologies
  • vRock Mobile Communication
  • VivaConnect
  • Webaroo Technology
  • Zenga Media

Market Driver

  • Increased Adoption of Smartphones and Tablets
  • For a full, detailed list, view our report

Market Challenge

  • High Bargaining Power of Communication Service Providers
  • For a full, detailed list, view our report

Market Trend

  • Increased Adoption of Location-enabled Mobile VAS
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
Filed in: Information Technology, Software and Services
Publisher : Infiniti Research Limited
More Reports
Title Price Buy Now

A Deep Dive into OPPO Smartphone Product and Market Strategy

The smartphone market in China was getting close to saturation point in 2015, losing quite a bit of growth momentum compared to the previous years. Major Chinese vendors like Xiaomi and Lenovo are all seeing slow sales except Oppo, which has turned out relatively unaffected by the current market saturation. In fact, the company is making great strides against the trend to become the fourth-largest smartphone vendor in China. This research provides insight into the latest developments in the Chinese smartphone market and the product and market strategies that Oppo has taken to become what it is today in the smartphone market. List of Topics Latest development of the Chinese smartphones and includes Chinese brands' shipment volume and share in the global smartphone market in the past ......
$1600

The Worldwide Motherboard Industry, 1Q 2016

The report finds shipment volume of the global motherboard industry declined 6.8% year-on-year to 32.3 million units in the fourth quarter of 2015, owing largely in part to the deferred launch of Skylake CPUs and the replacement cycle that contributed to a stronger performance in the same period last year. The industry did up live up to expectations and suffered from year-on-year and sequential declines in the first quarter of 2016. As some situations are likely to persist, it is anticipated that worldwide motherboard shipment volume will not see a pick-up until the second half of 2016. List of Topics This research report presents industry volume and value forecast and recent quarter review of the worldwide motherboard industry. The report includes shipment volume and value, shipm......
$2100

Development Trends of the Worldwide Tablet Industry, 2016 and Beyond

After five years of rapid growth, the worldwide tablet market saw its first-ever decline in shipments during 2015 and was troubled by market saturation, lack of product innovation, and market erosion by big-screen smartphones and low-cost notebook PCs. While the overall shipment volume of tablets is expected to shrink further in 2016, the competition landscape and major players' deployment will alter. This report analyzes the worldwide and Taiwanese tablet industries and looks into the future trends. List of Topics Review of the worldwide and Taiwanese tablet industries in 2015, touching on shipment volume and value, as well as major challenges: saturated market, lack of product innovation, and market erosion by large-screen smartphones and low-cost notebook PCs. Forecasts of the ......
$1200

Language Learning Development Software Market in Europe 2016-2020

Online language learning consists of digital content and products that facilitate learning of languages through information and communications technology tools. These include mobile apps, activities, e-books, games, videos, audio clips, digital software, learning lab equipment, and online tutoring. These tools are interactive, allow real-time feedback, and enhance learning processes as they involve different technologies. Numerous courses for different languages are being developed with the help of software to enable access to language learning through online media from anywhere and anytime. Videos and speech recognition technologies are helping software to remain updated in terms of dynamic changes occurring in the external environment. The analysts forecast Language Learning Developme......
$2500

Global Self-storage Software Market 2016-2020

Self-storage refers to a system of renting out storage space like private rooms, box storage, lockers, vehicle storage, or any other space unit to individuals or businesses, usually on a short-term basis. Self-storage software is used by storage owners and tenants for managing operations in the self-storage industry. A large percentage of end-users use self-storage to store personal items like clothing, shoes, antiques, toys, wine, and other household goods. The use of self-storage for business purposes is less as the rent is four times higher than that of factories, grade C office space, and warehouses. The analysts forecast Global Self-Storage Software Market to grow at a CAGR of 6.77% during the period 2016-2020. Covered in this report This report covers the present scenario......
$2500

Global Advanced Authentication Market 2016-2020

Data security is a major concern for enterprises, government organizations, and individuals. Identity badges, numeric keypads, and PINs were the most popular devices used to prevent unauthorized access to sensitive data and assets. However, hacking these security codes was easy. Advanced authentication solutions, which were introduced in 2012, use a number of authentication techniques such as hardware OTP authentication, smart card-based authentication, phone-based authentication, and biometrics. Advanced authentication solutions are security systems that require two or more types of authentication to verify a transaction, which act as a security layer and make it difficult for an unauthorized person to access a database or computing device. Increased usage of mobile devices such as smartp......
$2500

Global Education Hardware Market 2016-2020

Over the years, there has been a significant increase in the adoption of technology in the education sector globally. With an increase in investment by educational institutions to build IT infrastructure, there has been a noteworthy influence on the way education is imparted. As a result, the traditional classroom structure is gradually being replaced by other modes of education such as blended learning and collaborative learning. Computing devices such as laptops are used for both academic as well as non-academic purposes. These solutions are incorporated in education systems to provide students with state-of-the-art education environment. Vendors are entering the market with the help of expertise in the fields of online content creation, delivery services, and software providers. Thei......
$2500

Global Digital Badges Market in Education Sector 2016-2020

A digital badge is an indicator of skills and accomplishment earned in a learning environment. Digital badges are also known as open badges, micro-credentials, and educational badges. These badges display interactive images that are posted on web pages and linked to data such as issuer information, criteria, curriculum, rubric, evidence, expiration date, learning pathway, and time of issue. In the education sector, digital badges are primarily used as motivational tools or as evidence of proficiency. Badging systems in education will allow students to gain valid certification of education from associations or organizations other than educational institutions. Digital badges hard-code the metadata for future access. Since the system is based on an open standard, learners can combine mult......
$2500

Insurance IT Spending Market in the US 2016-2020

The insurance industry in the Americas is highly competitive and regulated in nature. The insurance market in the US is influenced by economic and political conditions of the country. GDP is one of the major factors that can influence the growth rate of the insurance industry. Currently, the economy of the US is stronger than rest of the world (ROW). The upcoming Presidential election in the US might impact the insurance business in the US. We forecast the formation of new government in the US will lead to changes in policies in the financial sector of the country. Insurance firms in the US face intense competition, tight market regulations, and high customer expectations. These firms are under pressure with rising operational complexities, shrinking profit margin, regulatory changes fo......
$2500

Global IT Spending Market in the Oil and Gas Industry 2016-2020

The oil and gas industry includes processes of hydrocarbon exploration, extraction, refining, and transportation. The finished product is transported by tankers and pipelines and is subsequently marketed. The industry's largest volume products are fuel oil and gasoline. Products such as petroleum are often used as the raw material to manufacture fertilizers, solvents, pharmaceuticals, plastics, and pesticides. The overall industry is divided into three major components, upstream, midstream, and downstream operations. The oil and gas industry has exerted significant efforts to boost operational ef?ciency and reduce costs. To that end, information technologies have emerged as a core component of almost all industry operations, from extraction to logistics and sales. The analysts foreca......
$2500