Packaged Food in the US

2012-03-13
Published : Mar-2012

The US packaged food industry recorded faster current value growth in 2011 than in 2010 due to the rise in commodity prices. However, the current value growth rate for 2011 was slower than the review period CAGR. In retail volume terms, many categories saw slower growth rates in 2011 as Americans resumed dining out. Growth over the review period as a whole have been driven by increased cooking at home, in response to the recession, and the sharp rise in commodity prices in 2008. After declining in 2009, commodity prices increased in 2010 and 2011 putting upward pressure on unit prices. Chocolate confectionery and dairy product makers were forced to pass on some of the rise in cocoa and milk prices to consumers.

US food companies downsize
After years of expansion with one acquisition after another, US packaged food companies are aiming to downsize. In August 2011, Kraft Foods announced that it would be splitting into two publicly held companies in 2012: a globally focused biscuits and confectionery enterprise; and a domestically focused cheese, chilled processed meats and ready meals firm. The announcement comes after Kraft’s February 2010 purchase of Cadbury Plc for nearly US$20 billion. Sara Lee Corp continued to downsize by selling its North American Refrigerated Dough business to Ralcorp Holdings Inc, and completing the sale of its North American Fresh Bakery business to Grupo Bimbo SAB de CV, in November 2011. Sara Lee is expected to be split into two separate, publicly traded companies in the first half of 2012: a “North American Retail and Foodservice business”; and “CoffeeCo”, consisting of Sara Lee’s International Beverage and Bakery business and North American beverage business. After purchasing Post cereals from Kraft in 2008, Ralcorp Holdings spun off its Post cereals business (Post Holdings Inc) on 3 February 2012.

US Packaged Food Market

Published:  March 2012
Price: Single User License US$ 6500

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The Packaged Food in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged Food in USA?
  • What are the major brands in USA?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

 

 

 

Filed in: Food & Beverage, Packaged Food
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