Spain – The Future of Foodservice to 2020

2016-10-28
Price :
Published : Oct-2016
No. of Pages : 168

Spain – The Future of Foodservice to 2020

Summary

Spanish economy has experienced 12 consecutive quarters of GDP growth since 2013 as it continues to recover from both the 2008 global financial crisis and the on-going European debt crisis. Whilst this may suggest the country is doing well, the reality is more mixed. Unemployment in the country has been high, reaching a historic rate of 27% in 2013. As of 2015, unemployment remains the country’s biggest economic concern at around 22%, still above both the EU and Eurozone averages. Politically, the country has only just formed a minority Government which may create uncertainty over future spending.

Spain’s QSR channel has surged in recent years, experiencing the strongest levels of sales and outlet growth across the foodservice market. Consumers have been ‘pushed’ rather than ‘enticed’ to the channel, with high unemployment forcing consumers to abandon traditional spending habits and seek out the lowest priced food options.

The value of the FSR channel in Spain experienced a healthy CAGR of 3.0% from 2013-2015. This has been fuelled by both a growing average transaction price and an increased number of total transactions, driven by the continued recovery of the Spanish economy. Outlet growth has, however, remained negligible, with potential operators wary of investing in such a fragile economic climate.

Spain’s foodservice market, the channel is extremely fragmented, with independent operators making up around 93% of outlets. However, there is an expectation of increased consolidation in the future as large international chain operators venture out from tourist hotspots/travel links and into mainland Spain. Although, it remains to be seen whether native Spaniards will be willing to upgrade their traditional EUR€1 espresso to a EUR€4-5 Frappuccino.

The report “Spain – The Future of Foodservice to 2020” provides extensive insight and analysis of the Spanish Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following –
– Overview of Spain’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Spanish foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
– Growth Dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within the Spanish foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
– Customer Segmentation: Identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Spanish population.
– Key Players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
– Case Studies: Learn from examples of recent successes and failures within the Spanish foodservice market.

Companies mentioned in this report: 100 Montaditos, Burger King, Café and Te, Café de Indias, Canas Y Tapas, Comess Group, Costa Coffee, Eat Out Group, Foster’s Hollywood, Gambrinus, Jamaicia Coffee Experience, Lizarran, McDonald’s, Official Irish Pub, Pans & Company, Restalia Group, Ribs, Rodilla Group, Santamaria, Starbucks, Telepizza, The Good Burger, Whitbread, Zena Group.

Scope

– Despite signs of a recovery, unemployment remains rampant across Spain. As such, consumers are feeling financially stretched and unable to justify out-of-home meal occasions unless operators provide significant offers, discounts and promotions.
– Low-income consumers are embracing home food delivery to limit unnecessary eating out expenses, fuelling a ‘stay-at-home’ culture. With levels of technology penetration in Spain similar to that of the UK or the USA, key operators offering takeaway options, such as Telepizza, are beginning to take advantage of digitalization through mobile, tablet and smartwatch applications, adding an additional layer of convenience.
– Traditional pubs and bars are facing increased competition from coffee shops and “Gastrobars”, which resonate better to the desires of younger consumers.

Reasons to buy

– Specific forecasts of the foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
– Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
– Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the UK’s foodservice market.

Filed in: Food & Beverage, Food Service
Publisher : GlobalData
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