This report is the result of WealthInsight’s extensive research covering the HNWI population and wealth management industry in Brazil. It provides market sizing and forecasts of local HNWI and UHNWI populations. The report also leverages WealthInsight’s HNWI Database, to provide key demographic breakdowns such as sector and city specific data.
Executive summary
Brazil has the highest number of HNWIs in Latin America and third highest among BRIC nations. In addition to providing a comprehensive and robust background of the local economy, including, uniquely, detailed analysis of economic and political risks to HNWI wealth creation, this report provides robust projections of the volume, wealth and asset allocation of local HNWIs and UHNWIs. The report then couches these findings in an analysis of the local Wealth Management and Private Banking sector, and the opportunities therein.
Key highlights
- Brazil has the highest number of HNWIs in Latin America and third highest among BRIC nations. As of 2011, there are just over 194,000 HNWIs in Brazil, with a combined wealth of US$951 trillion, accounting for roughly 29% of Brazil’s total wealth (US$3.3 trillion).
- In 2011, real estate is the largest asset class for HNWIs in Brazil (37.4% of total HNWI assets), followed by equities (18.4%), cash (13.5%). business interests (12.7%) fixed income (12.4%) and alternatives (5.6%).
- In 2011, HNWIs in Brazil hold 22.1% (US$210 billion) of their wealth outside of Brazil. This is below the global average of approximately 30%.
- The global private banking industry is estimated to have assets under management of just over US$16.5 trillion. The Brazilian wealth management sector accounts for US$250 billion of this, making it the largest Latin America country by AuM.
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Reasons to buy
- The WealthInsight Intelligence Center Database is an unparalleled resource and the leading resource of its kind. Compiled and curated by a team of expert research specialists, the Database comprises up to one hundred data-points on over 100,000 HNWIs from around the world. It also includes profiles on major private banks, wealth managers and family offices in each country. With the Database as the foundation for our research and analysis, we are able obtain an unsurpassed level of granularity, insight and authority on the HNWI and wealth management universe in each of the countries and regions we cover.
- Comprehensive forecasts to 2016.
- Detailed information on UHNWIs in each major city.
Table of contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary
3 Wealth Management Fundamentals
3.1 Political Background to Brazil
3.2 Economic Background to Brazil
3.3 Benchmarking Brazil’s Wealth in Context
3.3.1 Distribution of wealth
4 Findings from the WealthInsight HNWI Database
4.1 Trends in HNWI Wealth to 2016
4.1.1 HNWI trend analysis
4.1.2 HNWI volume trend analysis
4.1.3 HNWI wealth trend analysis
4.1.4 Per capita HNWI trend analysis
4.1.5 Trends of the wealth bands
4.1.6 Demographic breakdown of HNWI
4.2 UHNWIs
4.2.1 UHNWI volume trend analysis
4.2.2 UHNWI wealth trend analysis
4.2.3 Demographic breakdown of UHNWIs
4.2.4 UHNWIs – job titles
4.2.5 UHNWIs – industry breakdown
4.2.6 UHNWIs – industry performance
4.2.7 UHNWIs – breakdown by city
4.2.8 UHNWIs – city performance
4.2.9 UHNWIs – city forecasts
4.3 UHNWIs – billionaires
4.3.1 Billionaire volume trend analysis
4.3.2 Billionaire wealth trend analysis
4.3.3 Billionaire per capita net worth trend analysis
4.3.4 List of Billionaires
4.4 UHNWIs – Centimillionaires
4.4.1 Centimillionaire volume trend analysis
4.4.2 Centimillionaire wealth trend analysis
4.4.3 Centimillionaire per capita net worth trend analysis
4.5 UHNWIs – Affluent Millionaires
4.5.1 Affluent millionaire volume trend analysis
4.5.2 Affluent millionaire wealth trend analysis
4.5.3 Affluent millionaire per capita net worth trend analysis
4.6 Core HNWIs
4.6.1 Core HNWI volume trend analysis
4.6.2 Core HNWI wealth trend analysis
4.7 Core HNWIs – Mid-Tier Millionaires
4.7.1 Mid-tier millionaire volume trend analysis
4.7.2 Mid-tier millionaire wealth trend analysis
4.7.3 Mid-tier millionaire per capita net worth trend analysis
4.8 Core HNWIs – Lower-Tier Millionaires
4.8.1 Lower-tier millionaire volume trend analysis
4.8.2 Lower-tier millionaire wealth trend analysis
4.8.3 Lower-tier millionaire per capita net worth trend analysis
5 Analysis of Brazilian HNWI Investments
5.1 Analysis by Asset Class
5.1.1 Changing trends in liquid assets (equity, fixed income and cash and deposits)
5.1.2 Trends in alternative assets
5.1.3 Trends in “Art, Wine and Wheels”
5.1.4 Trends of investments in real estate
5.1.5 Trends of investments in cash and deposits
5.1.6 Trends of investments in fixed income
5.1.7 Trends of investments in equity
5.1.8 Trends of investments in business interest
5.2 Analysis of Foreign Investments
5.2.1 Trend of investments in North America
5.2.2 Trend of investments in Latin America and Caribbean
5.2.3 Trend of investments in Europe
5.2.4 Trend of investments in Asia-Pacific region
5.3 Analysis of Brazilian UHNWI Investments
6 The Wealth Sector in Brazil
6.1 Competitive Landscape
6.1.1 Private banks
6.1.2 Wealth managers
6.1.3 Wealth management in each city
6.1.4 Family offices
6.2 Brazil Wealth Management Industry – Clientele Model and Maturity
6.3 Behavioral Mapping of Wealth Management and Private Banking Industry in Brazil
6.4 Porter’s Five Force Analysis– Wealth Management Industry in Brazil
6.5 Financial Services Review
6.6 Case Study: Top-10 Global Private Banks