Country Profile: Bakery & Cereals sector in the Philippines
Summary
Philippines Bakery & Cereals sector accounted for a volume share of 0.3% of the global market and 1.9% of the regional (Asia-Pacific) market, in 2016. The sector was valued at PHP74,071.2 million (US$1,559.7 million) in 2016 and is expected to grow at a CAGR of 4.2% during 2016-2021.
Despite a projected rise in market volume, the volume share of the Philippines in the APAC region is expected to decline to 1.7% in 2021, mainly due to higher volume growth rate in the neighbouring countries when compared to growth rate in Philippines.
Health & Wellness attributes such as Naturally Healthy’ and Functional & Fortified’ and consumer benefits such as General Wellbeing’ and Health Management’ are the most sought after Health & Wellness claims in the Philippines Bakery & Cereals sector.
Flexible Packaging is the most commonly used packaging material in the Philippines Bakery & Cereals sector. In 2016, it accounted for a volume share of 74.4%, followed by Rigid Plastics, and Paper & Board with shares of 19.3% and 3.5% respectively. Consumption of Bakery & Cereals is high among urban population, particularly those who have attended Upper Tertiary and Primary school. In terms of consumption by age group, Older Consumers and Kids & Babies together accounted for a 55.8% share in 2016.
The report “Country Profile: Bakery & Cereals sector in the Philippines” provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
In particular, this report provides the following analysis –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
Companies mentioned in this report: Monde Nissin Corporation, JG Summit Holdigs Inc, QAF Limited, Rebisco Group of Companies, Marby Food Ventures,French Baker, Fibisco, Mondelez International, Inc, Red Ribbon, Goldilocks, Pan – A – Cup, PepsiCo, Inc, Le Coeur de France, JG Summit Holdigs Inc, Cereal Partners Worldwide S.A.
Scope
– The Bakery & Cereals sector in the Philippines is forecast to grow at 4.2% CAGR in value terms during 2016-2021
– Cookies (Sweet Biscuits) is the largest market in value terms in the Filipino Bakery & Cereals sector
– Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drink Specialist and Convenience Stores
– Flexible Packaging is the most commonly used packaging material in the Filipino Bakery & Cereals sector.
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.