Germany – The Future of Foodservice to 2020
Summary
Germany is an affluent, export driven nation and the economy has resumed growth following the global financial crisis in 2008 and the European Banking crisis that followed. There is an element of political and economic uncertainty following Brexit and the migrant crisis, which caused devaluation of the Euro; however, this is expected to calm. In the short term, it may even benefit Germany, making exports competitive and encouraging further tourism.
Profit sector foodservice market in Germany will be driven predominantly by growth in transactions, with outlet numbers staying mostly stagnant. This is partially driven by the aging population and urbanization, putting pressure on operators to improve operationally.
QSR has grown moderately from 2013-2015, to a value of 17 Billion. This will continue at a forecast CAGR of 1.7% to 2020. Good value and indulgent food is a proposition that resonates well in Germany, where workplace cafeterias are extremely common. Reasonable prices also make it far easier for consumers to justify routinely visiting this channel.
Full service restaurant is the largest channel in Germany, with a 25.9% share of the profit sector, 24.5 Billion. The channel has benefitted from the rising incomes of consumers, reflected in the steady and continual growth in GDP per capita.
Coffee & tea shops is still a growing channel in Germany, currently representing a small 3.1% of the profit sector at 2.9 Billion in 2015. With growth of 2.2% until 2020, it is the fourth fastest-growing profit channel and fastest-growing restaurant channel in Germany. However, it is likely to remain small for the immediate future, with average transactions remaining low and on-the-go remaining less prevalent than in countries such as the UK.
The report “Germany – The Future of Foodservice to 2020” provides extensive insight and analysis of the German Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.
In particular, this report provides the following –
– Overview of the German macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Germany’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
– Growth Dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Germany’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
– Customer Segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the German population.
– Key Players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
– Case Studies: Learn from examples of recent successes and failures within the German foodservice market.
Companies mentioned in this report: Alex, AmRest Coffee Deutschland, Barfuesser, Bayerisches Wirtshaus Berlin, Block Gruppe, Block House, Burger King, Celona Gastro, Chicco di Caffe, Dunkin’ Brands, Dunkin’ Donuts, Gastro & Soul, Hans im Gluck, Hofbräu Munchen, Joey’s Pizza, KFC, L’Osteria, Maredo Restaurants, Massimo Zanetti, McDonald’s Corporation, Mitchells & Butlers, Nordsee, Restaurant Brands International, Roland Kuffler, Sausalitos, Segafredo Zanetti Deutschland, Starbucks Corporation, Subway, Tchibo, Vapiano, Yum! Brands.
Scope
– Growing prevalence of chains in traditionally independent channels is creating opportunities for operators who can successfully follow and integrate key trends.
– Consumers have developed from being budget and value driven to a broader focus on overall value. This has opened up opportunities for operators offering a fast-casual experience which successfully combines a competitive price point with the quality, local ingredients consumers are demanding.
– Urban convenience and increased demand for exotic flavors is putting pressure on local operators who are also expected to provide fresh ingredients.
Reasons to buy
– Specific forecasts of the German foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
– Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
– Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Germany’s foodservice market.