Country Profile: Confectionery Sector in Indonesia
Summary
Indonesian Confectionery sector accounted for a volume share of 1.54% of the global market and 7.2% of the regional (Asia-Pacific) market, in 2016. The sector was valued at Rp 20,437,805.9 Million (US$1,535 Million) in 2016 and is expected to grow at a CAGR of 5.5%during 2016-2021. Increasing disposable income and a growing base of younger demographics, who account for a significant share in the consumption of confectionery products in Indonesia, are the key growth drivers in the sector. Per capita consumption stood at 0.76kg when compared to the global and Asia-Pacific levels of 2.46kg and 0.81kg, respectively, in 2016.
Sugar Confectionery was the largest with value sales of Rp10,133,579.3 Million (US$761.5 Million) in 2016. Furthermore, Chocolate is expected to grow the fastest at a CAGR of 6.3% compared to Sugar Confectionery (5%) and Gum (4.3%).
Convenience Stores was the leading distribution channel in the Indonesian Confectionery sector, accounting for a total value share of 76.4% in 2016. It was followed by, Hypermarkets & Supermarkets, Food & Drinks Specialists, and Department Stores with shares of 10.2%, 5.5% and 2.6%, respectively, in the same year. Flexible Packaging is the most commonly used package material in the Indonesian Confectionery sector. In 2016, it accounted for a volume share of 94.2%, followed by Rigid Plastics and Paper & Board with shares of 5% and 0.6%, respectively.
The top five brands in the Indonesian Confectionery sector accounted for 29.4% value share, in 2016. Private labels accounted for a 0.5% share by value in the same year. Health & Wellness attributes such as Free From’ and consumer benefits such as Health Management’ are the most sought after Health & Wellness claims in the Indonesian Confectionery sector.
The report “Country Profile: Confectionery Sector in Indonesia” provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
In particular, this report provides the following analysis –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Alfred Ritter GmbH & Co. KG., August Storck Kg, Cadbury Plc, Chocoladefabriken Lindt & Sprüngli, AG, Ferrero, Kraft Foods, Lotte Co., Ltd., Mondelez International, Inc, Nestle, PTMayoraIndah.
Scope
– The Confectionery sector in Indonesia is forecast to grow at 5.5% CAGR in value terms during 2016-2021
– Per capita consumption of Sugar Confectionery is high in Indonesia compared to global and regional levels
– Convenience Stores is the largest distribution channel followed by Hypermarkets & Supermarkets
– Silver Queena accounts for the leading share in the German Confectionery sector
– Flexible Packaging is the most commonly used package material in the Indonesian Confectionery sector
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.