Country Profile: Spirits Sector in Germany

2017-08-04
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Published : Aug-2017
No. of Pages : 116
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Country Profile: Spirits Sector in Germany

Summary

German Spirits sector accounted for a volume share of 2.3% of the global market and 30.3% of the regional (Western Europe) market, in 2016. The sector is expected to grow at a CAGR of 1.9% during 2016-2021. High disposable income level among consumers is empowering them to trade up within the Spirits sector which is in turn aiding the growth of the sector in the country. Per capita consumption stood at 8.4 liters in Germany compared to the global and Western Europe levels of 6.4 liters and 5.7 liters, respectively, in 2016.

Liqueurs were the largest with value sales of €5,260.2 Million (US$5,815.4 Million) in 2016. Furthermore, it is expected to grow at a CAGR of 2.3% during the forecast period (2016-2021), while the Brandy market is expected to record the fastest CAGR of 2.7% during the same period.

Hypermarkets & Supermarkets accounted for the leading share of 36.5% in the distribution of Spirits in Germany, in 2016. It was followed by Food & Drinks Specialists with a volume share of 33.7%, in the same year. On-trade transactions accounted for a share of 23.3% in 2016. Glass was the most commonly used package material in the German Spirits sector with a share of 99.7% in 2016. It was followed by Rigid Plastics and Flexible Packaging with shares of 0.2% and 0.1% respectively.

Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among German consumers who received Tertiary education in the same year. In terms of consumption by age group, Older Consumers and Mid-Lifers together accounted for a 53.4% share in 2016. The top five brands in the German Spirits sector accounted for 11.7% volume share in 2016. Private labels accounted for 7.5% share by volume in the same year.

The report “Country Profile: Spirits Sector in Germany” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Companies mentioned in this report: Arcus AS, Asbach GmbH, Bacardi Limited, Davide Campari-Milano S.p.A., Diageo plc, Eckes AG, Nordbrand Nordhausen GmbH, Pernod Ricard S.A., SPI Group Limited, Waldemar Behn Gmbh.

Scope

– The Spirits sector in Germany is forecast to grow at 1.9% CAGR in value terms during 2016-2021
– The Brandy market is forecast to register the fastest growth during 2016-2021
– Hypermarkets & Supermarkets accounted for the leading share in the distribution of Spirits in Germany
– Asbach – Uralt is the leading brand in the German Brandy market
– Glass is the most commonly used package material in the German Spirits sector.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
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