Country Profile: Wine Sector in the UK
Summary
UK Wine sector accounted for a volume share of 5.42% of the global market and 11% of the regional (Western Europe) market, in 2016. The sector is expected to grow at a CAGR of 2.8% during 2016-2021.Growing number of vineyards and rising consumers interest for organic wine are the key growth drivers in the UK Wine sector. Per capita consumption stood at 25.1 liters compared to the global and Western Europe levels of 6.2 liters and 35.6 liters, respectively, in 2016.
Still Wine was the largest with value sales of £13,243.7Million (US$17,864.4Million) in 2016. However, the Sparkling Wine market is expected to register the fastest growth at a CAGR of 7.2% during 2016-2021, compared to Still Wine and Fortified Wine markets.
Hypermarkets & Supermarkets was the leading distribution channel in the UK Wine sector, accounting for a total volume share of 61.7% in 2016. It was followed by On-trade transactions with 18.8% volume share, while Food & Drinks Specialists accounted for 7.8% share in the same year. Glass is the most commonly used package material in the UK Wine sector. In 2016, it accounted for a volume share of 91.6%, followed by Rigid Plastics and Paper & Board, with shares of 5.7% and 2.3% respectively.
The top five brands in the UK Wine sector accounted for a 13.7% volume share in 2016. Private labels accounted for 18.9% volume share in the same year. The consumption of Wine was higher among the male population in 2016 compared to females. In terms of consumption by age group, Older Consumers accounted for the largest share of 44.3%, followed by Mid-Lifers with 18.1% share.
The report “Country Profile: Wine Sector in the UK” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: Accolade Wines, Blossom Hill Winery, Treasury Wine Estates Vintners Limited, First Cape Wines, Accolade Wines, Viña Concha Y Toro S.A., E & J Gallo Winery, Reh-Kendermann, Pernod Ricard SA, Treasury Wine Estates Vintners Limited, Turning Leaf Vineyards, Pernod Ricard SA, Isla Negra Wines, Les Grands Chais de France
Scope
– The per capita consumption of Wine is higher in the UK compared to the global level
– Of the three markets, Still Wine was the largest by value sales in 2016
– Hypermarkets & Supermarkets was the leading distribution channel in the UK Wine sector
– Hardys is the leading brand in the UK Wine sector
– Glass is the most commonly used package material for Wine in the UK
– The consumption of Wine was higher among the male population in 2016 compared to females
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.