Tag Archives: financial services industry

Social Media Marketing Strategies Adopted by the Financial Services Industry in Emerging Economies

2012-12-04
Synopsis The report provides detailed market analysis, information and insights, including: • In-depth analysis of the social media marketing strategies adopted by the financial services industry in emerging economies • A comprehensive understanding...

Segmentation in Financial Services

2012-09-25
Synopsis This report addresses the following key points: The customer segmentation phenomenon explained Trends among emerging and developed markets Customer segmentation in retail banking is defined Importance of customer segmentation in the...
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