Tag Archives: financial services industry
Social Media Marketing Strategies Adopted by the Financial Services Industry in Emerging Economies
Synopsis
The report provides detailed market analysis, information and insights, including:
• In-depth analysis of the social media marketing strategies adopted by the financial services industry in emerging economies
• A comprehensive understanding...
Segmentation in Financial Services
Synopsis
This report addresses the following key points:
The customer segmentation phenomenon explained
Trends among emerging and developed markets
Customer segmentation in retail banking is defined
Importance of customer segmentation in the...