Country Profile: Spirits Sector in Germany

Published : Aug-2017

No. of Pages : 116

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Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Germany in the global and regional context 3
3.1. Germany's share in the Global and Western European Spirits sector 3
3.2. Germany compared to other leading countries in Western Europe 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in Germany 5
4.2. Per capita consumption - Germany compared to Western Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Spirits sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Brandy 11
5.3. Market analysis: Gin & Genever 13
5.4. Market analysis: Liqueurs 14
5.5. Market analysis: Rum 16
5.6. Market analysis: Specialty Spirits 18
5.7. Market analysis: Tequila & Mezcal 20
5.8. Market analysis: Vodka 21
5.9. Market analysis: Whiskey 23
6. Distribution analysis 25
6.1. Distribution channel share analysis: Spirits 25
6.2. Distribution channel share analysis: Brandy 26
6.3. Distribution channel share analysis: Gin & Genever 27
6.4. Distribution channel share analysis: Liqueurs 28
6.5. Distribution channel share analysis: Rum 29
6.6. Distribution channel share analysis: Specialty Spirits 30
6.7. Distribution channel share analysis: Tequila & Mezcal 31
6.8. Distribution channel share analysis: Vodka 32
6.9. Distribution channel share analysis: Whiskey 33
7. Competitive landscape 34
7.1. Brand share analysis by sector 34
7.2. Brand share analysis by markets 40
7.3. Brand share analysis by category 54
7.3.1. Brandy 54
7.3.2. Liqueurs 56
7.3.3. Rum 59
7.3.4. Specialty Spirits 61
7.3.5. Vodka 62
7.3.6. Whiskey 64
7.4. Private label share analysis 66
8. Packaging analysis 68
8.1. Packaging share and growth analysis by package material 68
8.2. Packaging share analysis by package material 69
8.3. Packaging share and growth analysis by pack type 70
8.4. Packaging share analysis by pack type 71
8.5. Packaging share and growth analysis by closure type 72
8.6. Packaging share analysis by closure type 73
8.7. Packaging share and growth analysis by primary outer type 74
8.8. Packaging share analysis by primary outer type 75
9. Macroeconomic analysis 76
9.1. GDP per Capita 79
9.2. Population and population growth 80
9.3. Consumer Price Index 81
9.4. Population breakdown by age 82
10. Consumergraphics 83
10.1. Consumption by Gender 83
10.2. Consumption by Age 84
10.3. Consumption by Education 85
10.4. Consumption by Degree of Urbanization 86
11. Methodology 87
12. Definitions 88
13. Appendix 92
14. About GlobalData 106
15. Disclaimer 107
16. Contact Us 108

List of Tables
Table 1: Volume share of Germany in the global and Western Europe Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis by of Brandy market categories, 2011-2021 12
Table 4: Volume analysis of Brandy market by categories, 2011-2021 12
Table 5: Value analysis of Liqueurs market by categories, 2011-2021 15
Table 6: Volume analysis of Liqueurs market by categories, 2011-2021 15
Table 7: Value analysis by of Rum market categories, 2011-2021 17
Table 8: Volume analysis of Rum market by categories, 2011-2021 17
Table 9: Value analysis of Speciality Spirits market by categories, 2011-2021 19
Table 10: Volume analysis of Speciality Spirits market by categories, 2011-2021 19
Table 11: Value analysis by of Vodka market categories, 2011-2021 22
Table 12: Volume analysis of Vodka market by categories, 2011-2021 22
Table 13: Value analysis of Whiskey market by categories, 2011-2021 24
Table 14: Volume analysis of Whiskey market by categories, 2011-2021 24
Table 15: Brand Volume - Spirits sector, 2016 35
Table 16: Brand Volume - Brandy market, 2016 40
Table 17: Brand Volume - Gin & Genever market, 2016 42
Table 18: Brand Volume - Liqueurs market, 2016 43
Table 19: Brand Volume - Rum market, 2016 45
Table 20: Brand Volume - Specialty Spirits market, 2016 47
Table 21: Brand Volume - Tequila & Mezcal market, 2016 49
Table 22: Brand Volume - Vodka market, 2016 50
Table 23: Brand Volume - Whiskey market, 2016 52
Table 24: Brand Volume - Armagnac category 54
Table 25: Brand Volume - Cognac category 54
Table 26: Brand Volume - Fruit Brandy category 54
Table 27: Brand Volume - Other Grape Brandy category, 2016 55
Table 28: Brand Volume - Bitters category, 2016 56
Table 29: Brand Volume - Cream Liqueurs category, 2016 56
Table 30: Brand Volume - Fruit Liqueurs category, 2016 56
Table 31: Brand Volume - Other Liqueurs category, 2016 57
Table 32: Brand Volume - Dark Rum category, 2016 59
Table 33: Brand Volume - Light Rum category, 2016 59
Table 34: Brand Volume - Ouzo category, 2016 61
Table 35: Brand Volume - Raki category, 2016 61
Table 36: Brand Volume - Other Specialty Spirits category, 2016 61
Table 37: Brand Volume - Flavored Vodka category, 2016 62
Table 38: Brand Volume - Unflavored Vodka category, 2016 63
Table 39: Brand Volume - American Whiskey category, 2016 64
Table 40: Brand Volume - Canadian Whiskey category, 2016 64
Table 41: Brand Volume - Irish Whiskey category, 2016 64
Table 42: Brand Volume - Scotch Whisky category, 2016 65
Table 43: Brand Volume - Other Whiskey category, 2016 65
Table 44: Consumption of Spirits by gender and markets (Million Liters, 2016) 83
Table 45: Consumption of Spirits by age and markets (Million Liters, 2016) 84
Table 46: Consumption of Spirits by education and markets (Million Liters, 2016) 85
Table 47: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 86
Table 48: Market Definitions 88
Table 49: Category Definitions 89
Table 50: Channel Definitions 91
Table 51: Market Value for Brandy - by category ( Million) 2011-2021 92
Table 52: Market Value for Brandy - by category (US$ Million) 2011-2021 92
Table 53: Market Volume for Brandy - by category (Million Liters) 2011-2021 93
Table 54: Market Value for Liqueurs - by category ( Million) 2011-2021 93
Table 55: Market Value for Liqueurs - by category (US$ Million) 2011-2021 94
Table 56: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 94
Table 57: Market Value for Rum - by category ( Million) 2011-2021 95
Table 58: Market Value for Rum - by category (US$ Million) 2011-2021 95
Table 59: Market Volume for Rum - by category (Million Liters) 2011-2021 96
Table 60: Market Value for Specialty Spirits - by category ( Million) 2011-2021 96
Table 61: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 97
Table 62: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 97
Table 63: Market Value for Vodka - by category ( Million) 2011-2021 98
Table 64: Market Value for Vodka - by category (US$ Million) 2011-2021 98
Table 65: Market Volume for Vodka - by category (Million Liters) 2011-2021 98
Table 66: Market Value for Whiskey - by category ( Million) 2011-2021 99
Table 67: Market Value for Whiskey - by category (US$ Million) 2011-2021 99
Table 68: Market Volume for Whiskey - by category (Million Liters) 2011-2021 100
Table 69: Components of change - by Market 101
Table 70: Spirits Sales Distribution in Germany - by Markets (Million Liters), 2016 102
Table 71: Package Material (in Million pack units) 102
Table 72: Pack Type (in Million pack units) 103
Table 73: Closure Type (in Million pack units) 103
Table 74: Primary Outer Type (in Million pack units) 103
Table 75: Exchange Rates: (US$-), 2011-2021 104
Table 76: GDP Per Capita () 104
Table 77: Population 104
Table 78: Consumer Price Index 104
Table 79: Age Profile (Millions of Persons) 105

List of Figures
Figure 1: Germany compared to other top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption* in Germany compared to global and Western European average, 2011-2021 6
Figure 4: Degree of trading up/down in the German Spirits sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption* (by markets) in Germany compared to global and Western European average, 2016 10
Figure 7: Value and volume growth analysis, Brandy market, 2011-2021 11
Figure 8: Value and volume growth analysis, Gin & Genever market, 2011-2021 13
Figure 9: Value and volume growth analysis, Liqueurs market, 2011-2021 14
Figure 10: Value and volume growth analysis, Rum market, 2011-2021 16
Figure 11: Value and volume growth analysis, Specialty Spirits market, 2011-2021 18
Figure 12: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 20
Figure 13: Value and volume growth analysis, Vodka market, 2011-2021 21
Figure 14: Value and volume growth analysis, Whiskey market, 2011-2021 23
Figure 15: Distribution channel share (Volume), Spirits, 2011-2016 25
Figure 16: Distribution channel share (Volume), Brandy market, 2011-2016 26
Figure 17: Distribution channel share (Volume), Gin & Genever market, 2011-2016 27
Figure 18: Distribution channel share (Volume), Liqueurs market, 2011-2016 28
Figure 19: Distribution channel share (Volume), Rum market, 2011-2016 29
Figure 20: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 30
Figure 21: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 31
Figure 22: Distribution channel share (Volume), Vodka market, 2011-2016 32
Figure 23: Distribution channel share (Volume), Whiskey market, 2011-2016 33
Figure 24: Leading brands in the German Spirits sector, volume share, 2016 34
Figure 25: Leading brands in the Brandy market, volume share, 2016 40
Figure 26: Leading brands in the Gin & Genever market, volume share, 2016 42
Figure 27: Leading brands in the Liqueurs market, volume share, 2016 43
Figure 28: Leading brands in the Rum market, volume share, 2016 45
Figure 29: Leading brands in the Specialty Spirits market, volume share, 2016 47
Figure 30: Leading brands in the Tequila & Mezcal market, volume share, 2016 49
Figure 31: Leading brands in the Vodka market, volume share, 2016 50
Figure 32: Leading brands in the Whiskey market, volume share, 2016 52
Figure 33: Private label penetration by markets (volume terms), 2016 66
Figure 34: Growth analysis, private label and brands, (2011-2016) 67
Figure 35: Packaging share and growth analysis by package material, 2011-2021 68
Figure 36: Use of package material by markets (in pack units), 2016 69
Figure 37: Packaging share and growth analysis by pack type, 2011-2021 70
Figure 38: Use of pack type by markets (in pack units), 2016 71
Figure 39: Packaging share and growth analysis by closure type, 2011-2021 72
Figure 40: Use of closure type by markets (in pack units), 2016 73
Figure 41: Packaging share and growth analysis by primary outer type, 2011-2021 74
Figure 42: Use of primary outer type by markets (in pack units), 2016 75
Figure 43.1: Relative comparison of countries based on PEST analysis 76
Figure 44: Germany's GDP per capita, 2011-2016 79
Figure 45: Population growth in Germany, 2011-2016 80
Figure 46: Consumer Price Index, Germany, 2010-2016 81
Figure 47: Age Profile, Germany, 2016 82
Figure 48: Consumption of Spirits by gender, Germany, 2016 83
Figure 49: Consumption of Spirits by age, Germany, 2016 84
Figure 50: Consumption of Spirits by education, Germany, 2016 85
Figure 51: Consumption of Spirits by degree of urbanization, Germany, 2016 86
Figure 52: About GlobalData 106

Filed in: Alcoholic Beverages, Food & Beverage

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Country Profile: Spirits Sector in Germany

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