Accor S.A. – Enterprise Tech Ecosystem Series
Summary
AccorHotels (Accor) is a hotel operator. The company manages and franchises luxury and upscale, midscale and economy hotels. It operates hotels under various brand names including Raffles, SO Sofitel, Sofitel, Fairmont, Swissotel, Adagio Premium, MGallery, Pullman, Grand Mercure, Mama Shelter, Novotel, Novotel Suites, Adagio Access, ibis, ibis Styles, ibis Budget and hotelF1. The group is also into asset management, construction, refurbishment, hotel design and maintenance activities. Its operations are spanned across Europe, the Middle East and Africa, North America, Central America and the Caribbean, South America and Asia-Pacific.
Accor a founding member of TheCamp, a collective project launched in 2017. The project focuses on encouraging individuals and organizations to transform their innovative ideas by leveraging emerging technologies into concrete solutions. TheCamp has over 350 training & facilitation programs, with over 30,000 campers, 900 trained professionals, 150 accommodation rooms, and seven hectares in Aix-en-Provence.
Accor has set up an open innovation laboratory to work with start-ups for co-development and co-creation. With its open and dynamic strategic approach, Accor aims to work together with start-ups for identifying new projects and testing new concepts that will help it improve customer experience. For encouraging its employees to be a part of the innovation process, Accor initiated “Design Thinking”, a talent program based on collective intelligence.
The report provides information and insights into Accor’s tech activities, including –
– Insights of its digital transformation strategies and innovation programs
– Overview of technology initiatives covering partnerships, product launches, investments and acquisitions
– Insights on each technology initiative including technology theme, objective, and benefits
– Details of estimated ICT budgets and major ICT contracts
Scope
– Accor’s Mobile First program is the company’s strategy that puts guest experience mobile app in the forefront to improve customer experience. The app enables digital booking, allowing guests to locate a hotel, select a room, and book it through their mobile phone. It facilitates faster check-outs, allowing guests to pay digitally. The app also offers reward points on in-app payments for services.
– Accor is seeking to optimize its IT infrastructure to accelerate new service rollouts, and support in increasing transaction volumes. It is enhancing stability of its IT systems to ensure smooth online experience for customers and optimize sales effectiveness. Accor is also moving to a data-driven culture and seeks to capture and analyze huge volumes of data collected from its hotels to generate fact-based decisions and improve its prediction activity.
– Accor is fostering a digital culture in the organization through dedicated conferences, online training, and theme-based communities, in-house social network, where individuals share best practices with entire network.
– Accor also connected all its central sales forces within robust collaborative tool, AccorHotels New Application for Integrated Sales’, based on Salesforce, which helps increase the effectiveness of each sales rep, and boost sales.
Reasons to Buy
– Gain insights into Accor’s tech operations.
– Gain insights into its tech strategies and innovation initiatives.
– Gain insights into its technology themes under focus.
– Gain insights into various product launches, partnerships, investments and acquisition strategies.
