The Tissue and Hygiene in Australia market research report includes:

• Analysis of key supply-side and demand trends
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

• What is the market size of Tissue and Hygiene in Australia?
• What are the major brands in Australia?
• What are the most dynamic tissue and hygiene categories?
• What are the major markets for tissue products sales?
• What are the major markets for hygiene products sales?

As easy as ABC

With the exception of private label products, the fastest growing company in tissue and hygiene in Australia is ABC Tissue, particularly its Quilton brand. While the two major players – Kimberly-Clark and SCA Hygiene – source and manufacture most of their products within Australia, ABC Tissue imports tissues in bulk parent rolls and simply converts the products in Australia. This allows it to undercut the other two major manufacturers in terms of price while not sacrificing quality – a business model that has helped the company make significant gains in 2011.

Supermarkets the channel of choice

Supermarkets represent the dominant channel for tissue and hygiene products in Australia, but despite price wars between Coles and Woolworths, this dominance weakened in 2011. The primary reason for this is the growing popularity of discounter Aldi. This player has gained a loyal following across a variety of categories, with its nappies/diapers/pants brand Mamia proving particularly popular.