Automotive Human Machine Interface Market in European and North American

2012-01-30
Published : Jan-2012

This study strategically analyzes the European and North American market for Automotive Human Machine Interface. Key market drivers, restraints, market trends and technology trends are discussed. The study discusses market revenue and unit forecasts with pricing analysis of the HMI Interfaces including Voice Control Interface and Multifunctional Knobs. Also comparative analysis of availability of different HMI options is provided. Further, the study focuses on customer preferences, various OEM offerings and supplier profiles as well as value chain analysis and strategies for reducing distraction and ensuring a safe driving environment. This study also provides strategic recommendations to OEMs, Tier 1 and Tier2 suppliers.

European and North American Automotive Human Machine Interface Market

Published: December 2011
No. of Pages: 110

Significance of In-vehicle Functionalities in Different HMI Options
Hands Free Telephony and Media Controls are the Most Commonly Accessed In-vehicle Functionalities

Voice Control

  • Navigation includes voice destination entry, POI search, Local search, and voice route guidance.
  • Hands free telephony includes voice dialing and contacts search.
  • Media controls are for changing music tracks, skipping tracks, increasing or decreasing volume, and control radio using natural speech or voice commands.
  • Changing the temperature of the car is also available through voice control interface.
  • Accessing select smartphone apps like Twitter, Pandora radio, and Stitcher through voice commands is available.

Steering Wheel Controls

  • Steering wheel buttons are generally used for menu-based systems.
  • Cruise control for maintaining steady speed is one of the most common functions available on the steering wheel.
  • Hands free telephony here includes accepting or rejecting calls and browsing through contacts with the help of navigating keys.
  • For cars with voice control, activation of the voice control system is done via a button on the steering wheel.
  • Buttons on the steering wheel can be used to change music tracks, skip tracks, control radio, and to access vehicle information.

Multifunctional Knobs

  • A rotary knob is used to access menu-based systems with a few dedicated buttons for navigation, telephony, and radio.
  • Navigation here includes map zooming, destination selection, and POI selection.
  • Searching and selecting phone numbers for telephone calls comes under hands free telephony. A special number pad is provided in some cars.
  • Changing music tracks, increasing and decreasing volume, and radio controls fall under media controls.
  • Temperature inside the car can be increased and decreased using these knobs. It can also be used to access vehicle information.

Table Of Contents

Research Objective and Methodology 11

Partial List of Industry Participants Interviewed 12

Research Scope 13 Geographic Definitions and Research Timeline 14

Definitions 15

Executive Summary
HMI Product Life Cycle 19
Elements of HMI 20
Significance of In-vehicle Functionalities in Different HMI Options 22
Industry Challenges 23
Market Overview 24
Technology Roadmap 26
Criteria for Choosing HMI 27
Supplier Selection Criteria 28
Key Findings 29

Total European and North American Automotive Human Machine Interface Market
Market Definitions of Various HMI Options 31
Product Life Cycle Analysis 32
Industry Challenges 34
Key Market Drivers and Restraints 35
Competitive Benchmarking 40
Overview of Total HMI Market 44
Value Chain Analysis 47
Case Study—Ford Europe 48
Case Study—Opel Europe 49
Case Study—PSA Europe 50
Case Study—Visteon Europe 51

European and North American Market for Voice Control interface
Introduction and Need of Voice Interface 53
Key Market Trends 54
Industry Challenges 55
Application Roadmap for Voice Control Interface 56
Identifying Areas of Improvement 57
Usefulness of Functionalities Controlled via Voice Interface 58
System Architecture of Voice Control Interface 59
Comparative Analysis of Product Offerings of Key Participants 61
European Market for Basic Voice Control Interface 63
European Market for Advanced Voice Interface 64
Segment Break-up of European Basic Voice Interface Market 65
Segment Break-up of European Advanced Voice Interface Market 66
North American Market for Basic Voice Control Interface 67
North American Market for Advanced Voice Control Interface 68
Segment Break-up of North American Basic Voice Interface Market 69
Segment Break-up of North American Advanced Voice Interface Market 70
Pricing Analysis for Basic Voice Interface 71
Pricing Analysis for Advanced Voice Interface 72

European and North American Market for Steering Wheel Controls
Introduction and Need of Steering Wheel Control Interface In-car 74
Key Market Trends 75
Application Roadmap For Steering Wheel Controls 76
Industry Challenges 77
Current and Future Market Positioning 78
Steering Wheel Buttons Without Voice Control 79

European and North American Market for Multifunctional Knobs
Introduction to Multifunctional Knobs 81
Key Market Trends 82
Industry Challenges 83
Application Roadmap for Multifunctional Knobs 84
Technology Roadmap and Market Overview 85
European Market for Multifunctional Knobs 86
North American Market for Multifunctional Knobs 87
Segment Break-up of European Multifunctional Knobs Market 88
Segment Break-up of North American Multifunctional Knobs Market 89
Pricing Analysis for Multifunctional Knobs 90

Voice of Consumer Study Output —APPS and HMI
Voice of Consumer Study 92
Methodology (Europe) 93
Methodology (US) 94
Preferred HMI Inputs: Details (Europe) 95
Preferred HMI Output: Details (Europe) 96
Smartphone Control Concepts (Europe) 97
Preferred HMI Inputs: Details (U.S.) 98
Preferred HMI Outputs: Details (U.S.) 99
Preference towards Smartphone control concepts (U.S.) 100

Conclusions and Recommendation
Conclusions 102
Strategic Recommendations 103

About Frost & Sullivan 106

List Of Figures

Automotive Human Machine Interface Market: HMI Market Overview (Europe), 2010 24
Automotive Human Machine Interface Market: HMI Market Overview (North America), 2010 25
Total Automotive Human Machine Interface Market: Functionalities Offered by OEMs Using Different HMI (Europe and North America), 2010 40
Total Automotive Human Machine Interface Market: Preferred Input and Output—Ford (Europe), 2010 48
Total Automotive Human Machine Interface Market: Preferred Input and Output—Opel (Europe), 2010 49
Total Automotive Human Machine Interface Market: Preferred Input and Output—PSA (Europe), 2010 50
Total Automotive Human Machine Interface Market: Preferred Input and Output—Visteon (Europe), 2010 51
Automotive Human Machine Interface Market: Comparative Analysis of In-vehicle Functionalities Controlled by Voice Interface(Europe), 2010 61
Automotive Human Machine Interface Market: Comparative Analysis of In-vehicle Functionalities Controlled by Voice Interface (North America), 2010 62

List Of Charts

Total Automotive Human Machine Interface Market: Research Timeline (Europe and North America), 2008-2017 14
Total Automotive Human Machine Interface Market: HMI Architecture (Europe and North America), 2010 16
Total Automotive Human Machine Interface Market: Definitions of HMI Covered (Europe and North America), 2010 17
Total Automotive Human Machine Interface Market: Product Life Cycle of Different HMI (Europe and North America), 2010 19
Total Automotive Human Machine Interface Market: Current and Future Input Options (Europe and North America), 2010 20
Total Automotive Human Machine Interface Market: Current and Future Output Options (Europe and North America), 2010 21
Total Automotive Human Machine Interface Market: HMI Controlled Functionalities (Europe and North America), 2010 22
Total Automotive Human Machine Interface Market: Industry Challenges (Europe and North America), 2011 and 2017 23
Automotive Human Machine Interface Market: Market Forecast for Multifunctional Knobs (Europe), 2010 and 2017 24
Automotive Human Machine Interface Market: Market Forecast for Advanced Voice Interface (Europe), 2010 and 2017 24
Automotive Human Machine Interface Market: Market Forecast for Basic Voice Interface (Europe), 2010 and 2017 24
Automotive Human Machine Interface Market: Market Forecast for Multifunctional Knobs (North America), 2010 and 2017 25
Automotive Human Machine Interface Market: Market Forecast for Advanced Voice Interface (North America), 2010 and 2017 25
Automotive Human Machine Interface Market: Market Forecast for Basic Voice Interface (North America), 2010 and 2017 25
Total Automotive Human Machine Interface Market: Current and Future Human Machine Interfaces (Europe and North America), 2008-2017 26
Total Automotive Human Machine Interface Market: Criteria for Choosing an HMI (Europe and North America), 2010 27
Total Automotive Human Machine Interface Market: Supplier Selection Criteria (Europe and North America), 2010 28
Total Automotive Human Machine Interface Market: Key Findings (Europe and North America), 2010 29
Total Automotive Human Machine Interface Market: Product Life Cycle Of Haptic Interface (Europe and North America), 2010 32
Total Automotive Human Machine Interface Market: Product Life Cycle Of Voice Interface (Europe and North America), 2010 33
Total Automotive Human Machine Interface Market: Industry Challenges (Europe and North America), 2011-2017 34
Total Automotive Human Machine Interface Market: Market Drivers and Restraints (Europe and North America), 2011-2017 35
Automotive Human Machine Interface Market: Forecast for Total HMI Market (Europe), 2010,2014 and 2017 44
Automotive Human Machine Interface Market: Forecast for Total HMI Market (North America), 2010,2014 and 2017 44
Automotive Human Machine Interface Market: Market Penetration of Different HMI Options, (Europe), 2008-2017 45
Automotive Human Machine Interface Market: Market Penetration of Different HMI Options (North America), 2008-2017 46
Total Automotive Human Machine Interface Market: Value Chain Analysis (Europe and North America), 2010 47
Automotive Human Machine Interface Market: In-vehicle Voice Based Functionalities (Europe and North America), 2010 53
Automotive Human Machine Interface Market: Key Market Trends for Voice Control Interface (Europe and North America), 2010 54
Automotive Human Machine Interface Market: Industry Challenges for Voice Control Interface (Europe and North America), 2011-2017 55
Automotive Human Machine Interface Market: Application Roadmap for Voice Control Interface (Europe and North America) 2008,2014 and 2017 56
Automotive Human Machine Interface Market: Areas of Improvement for Voice Control Interface (Europe and North America), 2010 57
Automotive Human Machine Interface Market: Availability and Functionality of Voice Recognition (Europe and North America), 2010 58
Automotive Human Machine Interface Market: General Architecture of Voice Control Interface (Europe and North America), 2010 59
Automotive Human Machine Interface Market: Architecture of ASR and Text-to-Speech (Europe and North America), 2010 60
Automotive Human Machine Interface Market: Forecast for Basic Voice Interface, (Europe), 2008 -2017 63
Automotive Human Machine Interface Market: Forecast for Advanced Voice Interface, (Europe), 2008 -2017 64
Automotive Human Machine Interface Market: Segment-based Forecast for Basic Voice Interface, (Europe), 2010 and 2017 65
Automotive Human Machine Interface Market: Segment-based Forecast for Advanced Voice Interface, (Europe), 2010 and 2017 66
Automotive Human Machine Interface Market: Forecast for Basic Voice Interface (North America), 2008 -2017 67
Automotive Human Machine Interface Market: Forecast for Advanced Voice Interface (North America), 2008 -2017 68
Automotive Human Machine Interface Market: Segment-based Forecast for Basic Voice Interface (North America), 2008 -2017 69
Automotive Human Machine Interface Market: Segment-based Forecast for Advanced Voice Interface (North America), 2008 -2017 70
Automotive Human Machine Interface Market: Average Pricing for Basic Voice Interface (Europe), 2008 -2017 71
Automotive Human Machine Interface Market: Average Pricing for Basic Voice Interface (North America), 2008 -2017 71
Automotive Human Machine Interface Market: Average Pricing for Advanced Voice Interface (Europe), 2008 -2017 72
Automotive Human Machine Interface Market: Average Pricing for Advanced Voice Interface (North America), 2008 -2017 72
Automotive Human Machine Interface Market: In-vehicle Steering Wheel Functionalities (Europe and North America), 2010 73
Automotive Human Machine Interface Market: Key Market Trends for Steering Wheel Controls (Europe and North America), 2010 75
Automotive Human Machine Interface Market: Application Roadmap for Steering Wheel Controls
(Europe and North America), 2008, 2014 and 2017 76
Automotive Human Machine Interface Market: Industry Challenges for Steering Wheel Controls (Europe and North America), 2011-2017 77
Automotive Human Machine Interface Market: Levels of Functionality in Steering Wheel Controls (Europe and North America), 2010 78
Automotive Human Machine Interface Market: Technology Roadmap for Steering Wheel Controls (Europe and North America), 2008, 2014 and 2017 78
Automotive Human Machine Interface Market: Steering Wheel Controlled by Specific Functionalities (Europe and North America), 2010 79
Automotive Human Machine Interface Market: Overview of Multifunctional Knobs (Europe and North America),2010 81
Automotive Human Machine Interface Market: Key Market Trends for Multifunctional Knobs (Europe and North America), 2010 82
Automotive Human Machine Interface Market: Industry Challenges for Multifunctional Knobs (Europe and North America), 2011-2017 83
Automotive Human Machine Interface Market: Applications Controlled by Multifunctional Knobs (Europe and North America), 2010 84
Automotive Human Machine Interface Market: Technology Roadmap for Multifunctional Knobs (Europe and North America), 2008, 2014 and 2017 85
Automotive Human Machine Interface Market: Forecast for Multifunctional Knobs, (Europe), 2008 -2017 86
Automotive Human Machine Interface Market: Forecast for Multifunctional Knobs (North America), 2008 -2017 87
Automotive Human Machine Interface Market: Segment-based Forecast for Multifunctional Knobs, (Europe), 2010 and 2017 88
Automotive Human Machine Interface Market: Segment-based Forecast for Multifunctional Knobs(North America), 2010 and 2017 89
Automotive Human Machine Interface Market: Average Pricing for Multifunctional Knobs (Europe), 2008 -2017 90
Automotive Human Machine Interface Market: Average Pricing for Multifunctional Knobs (North America), 2008-2017 90
Automotive Human Machine Interface Market: Conclusions (Europe and North America), 2010 102
Total Automotive Human Machine Interface Market: Strategic Recommendations (Europe and North America), 2010 103

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