ReportsnReports.com now offers two new market research reports on the beauty and personal care industry by Euromonitor International. These research studies are the latest additions to the growing online database of reports on beauty industry and personal care markets. The primary focus of one of these reports is on social media in beauty and personal care while the other focuses on Poland’s beauty and personal care industry.
Social media is becoming an increasingly important channel for brands to reach and interact with consumers. This briefing presents the findings of a unique study within beauty and personal care which examines how brands and consumers interact on social media across 10 key markets. It reveals which beauty brands are most savvy users of social channels and if there is a correlation between social media usage and market share.
In Poland beauty and personal care market, multinational manufacturers such as Procter & Gamble Polska Sp zoo, L’Oréal Polska Sp zoo, Coty Polska Sp zoo, Avon Cosmetics Polska Sp zoo and Nivea Polska Sp zoo proved to be unrivalled, being in the top five in terms of revenue in 2012. Their strong positions were due to well-established brand names, wide range of products, widespread availability, heavy advertising as well as frequent new product launches. Nonetheless, domestic companies continue to fight for better market positions and aim to further improve their performance by following the latest trends in developing new products as well as by engaging in mass media campaigns. The list of the most notable domestic manufacturers includes Ziaja Ltd Zaklad Produkcji Leków Sp zoo, Laboratorium Kosmetyczne Dr Irena Eris SA and Oceanic SA.
The report “Beauty and Personal Care in Poland” (http://www.reportsnreports.com/reports/247562-beauty-and-personal-care-in-poland.html) offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change. Over the forecast period, beauty and personal care in Poland is expected to enjoy positive growth with an expanding consumer base and rising frequency of use helping sustain growth. New product developments throughout beauty and personal care and competitive price ranges will also encourage demand. In addition, mass media coverage on appearance issues combined with the overall pressure to look good will prompt consumers to pay more attention to their daily hygiene routines and thus increase their spending on various basic and non-basic cosmetics.
The report “Social Media in Beauty and Personal Care” (http://www.reportsnreports.com/reports/247575-social-media-in-beauty-and-personal-care.html) offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage in both these reports include: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men”s Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Reasons to buy one or both of these reports:
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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