This report provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Brazilian foodservice value chain, and for new companies considering entering the market
Introduction and Landscape
Why was the report written?
This report is the result of Canadean’s extensive market and company research covering the Brazilian Foodservice industry. It provides detailed analysis of both historic and forecast foodservice industry values at channel level, analysis of the leading companies in the industry, and Brazil’s business environment and landscape.
“Brazilian Foodservice: The Future of Foodservice to 2016” provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Brazilian Foodservice value chain, and for new companies considering entering the market.
What is the current market landscape and what is changing?
The steady growth in GDP and increased disposable income were some of the major growth factors of the foodservice industry in the country. Brazil is one of the fastest growing economies of the past five years. Strong macroeconomic growth is expected to support the industry going forward, with a further increase in exports, investment in industrial sectors, and higher domestic consumption. The growth prospect for the industry in the forecast period remains promising.
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No. of Pages: 205
What are the key drivers behind recent market changes?
During the review period, increased tourism inflows into the country, high per-capita incomes, an increasing awareness of nutritious food, and changing demographics supported growth in the foodservice market.
What makes this report unique and essential to read?
“Brazilian Foodservice: The Future of Foodservice to 2016” provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Brazilian Foodservice value chain, and for new companies considering entering the market.
Key Features and Benefits
- This report provides readers with unparalleled levels of detail and insight into the development of the foodservice sector within Brazil.
- This report provides readers with in-depth data on the valuation and development of both the profit and cost sectors in the Brazilian foodservice market.
- This report provides details on the number of outlets, transactions, average price, foodservice sales, sales per outlet, and transactions per outlet per week across nearly 50 sub-channels.
- This report provides highly granular future forecasts and historic market data to aid market and strategic planning.
- This report will help you to assess the impact of economic recession and recovery on foodservice market growth.
Key Market Issues
Strong GDP growth and increase in disposable income driving the foodservice sales.
Growth in the GDP and disposable income were the main drivers responsible for the growth in foodservice sales in the country during the review period. Brazilian foodservice sales are expected to increase on account of urbanization and globalization, and changes in the eating habits of consumers are expected to make Brazil a leader in the foodservice industry among global emerging economies.
Restaurants suffered due to rise in inflation.
The sudden increase in inflation in 2008-2009 led to an increase in the prices of raw materials, and, subsequently, restaurant meals became more expensive, impacting restaurant sales.
Growth in unemployment negatively impacts food services industry .
The unemployment rate increased to 9.20% in 2009 and it became difficult to find and retain jobs. This affected Brazilian consumer confidence, which declined sharply in 2009. Low consumer confidence coupled with a high unemployment rate decreased the consumer spending and the number of transactions in restaurants decreased during this period.
Major international events to be held in the Brazil to increase investments and attract tourism.
Tourism has received an impetus due to high disposable income, a better travel network, and the optimistic economy prevailing in the country. Tourism inflows in the country are expected to increase primarily on account of the international events to be held in the country in 2014 and 2016.
Increase in Internet penetration in the country has made foodservices more convenient for the consumers.
As more people are able to access internet, the foodservice sector in the country has directly benefitted. Consumers can now check and compare different restaurants and other foodservice outlets, and choose the place that best suits their needs.
Key Highlights
The increasing youth population leads to increase in the number of transactions in QSRs.
The distribution of the Brazilian population has changed considerably in recent years. More than 60% of the population lies in the 20 years of age group and are more inclined to prefer quick meals. Though the population above 75 years of age has increased rapidly, it still forms less than 10% of the overall population. This has resulted in an increase in the number of fast food restaurants.
Rise in women workforce encourages foodservice industry in Brazil.
The total number of women in households seeking higher education has increased in recent years. This educational attainment has led to an increase in the workforce and changes in their preferences. A rise in the number of households and nuclear families has lead to an increase in the demand for foodservice transactions due to their time saving nature and convenience.
Growth in demand for healthy food items due to increase in lifestyle related disorders.
The Brazilian diet usually consists of healthy and fresh food. However, the number of people working for long hours has increased in recent years and therefore the change in lifestyle has impacted dietary habits. The problem of obesity is mainly concentrated in the urban areas, however, awareness is being created for a healthy lifestyle and consumers are beginning to take healthier food options.
Eating out-of-home becoming prevalent in the country.
With changing lifestyle patterns and an improved economic prosperity in the country, it is becoming common for people to eat out-of-home, driving demand for the foodservice industry in the country. Both fast food and formal dining outlets have increased in the country, especially in the urban areas, with people living there significantly increasing their expenditure on meals purchased outside.
Nutritious food and cleanliness forms the priority for the Brazilians foodservice consumers.
The demand for quality food is high. Food that is low in fat and sugar is preferred. Brazilians are usually very particular for the cleanliness of eating venues. They also like to know the ingredients used to make the meal and the hygiene measures taken. The government has developed a new policy on food and nutrition that promotes adopting a healthy lifestyle through nutritious food.
Companies Mentioned in this Report:
Habib’s, Brazil Fast Food Corp, Giraffas Administradora De Franquias Ltda, International Meal Company Holdings, S.A, Spoleto Internacional, Bistrot Mosaico, Black Coffee, Congonhas Grill Restaurant, Frango Assado, Frontier Beer.
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