Canada Haircare – Market Assessment and Forecasts to 2023
Summary
The Canadian haircare sector is led by the shampoo category in the value terms, in 2018, while the salon haircare category is forecast to register fastest value growth during 2018-2023. L’Oréal S.A., Procter & Gamble & Co KGaA, and Coty, Inc are the leading players in the sector. Hypermarkets & supermarkets is the leading channel for distribution of haircare products in the country, while Rigid plastics is the commonly used pack material in the sector. Moreover, the older consumers (55+ years) accounted for the highest consumption of haircare in the country.
This Country Profile report on the Haircare sector in Canada provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
– Sector data: Overall sector value and volume data with growth analysis for 2013-2023
– Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023
– Leading players: Market share of brands and private labels in value terms in 2018
– Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drug stores & pharmacies, health & beauty stores, cash & carries and warehouse clubs, dollar stores’, variety store & general merchandise retailers, vending machines, parapharmacies/drugstores , e-retailers, chemists/pharmacies, and other general retailers
– Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.
Scope
– The Canadian haircare sector is expected to grow at a CAGR of 2.4% by value during 2018-2023
– Shampoo is the largest category in value terms in the Canadian haircare sector
– Salon haircare category is expected to register fastest growth in value terms during 2018-2023
– Hypermarkets & super markets is the largest distribution channel with a value share of 35.3%
– L’Oréal S.A., Procter & Gamble & Co KGaA, and Coty, Inc are the leading companies in the sector
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.