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The cosmetics markets in Central European countries are changing rapidly in terms of consumer buying habits, preferred products and distribution channels. In an effort to stretch their budgets, cosmetics users increasingly search for discounts and special promotions from manufacturers and retailers before purchasing. It appears they are finding the best bargains at various chain drugstore outlets and on internet stores, whereas, in the past, they shopped more for cosmetics at supermarkets, hypermarkets or through direct sales.
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Cosmetics retail market in Central Europe 2013, Market analysis and development forecasts for 2013-2015 contains all the specific information on these consumer preferences and retailer responses, organised and compiled into a single, easy to reference document that makes sense of the market and provides guidance for all types of professionals.
Cosmetics manufacturers, retailers, and distributors as well as financial, research and analysis professionals will make use of this valuable resource whenever they are in the process of starting a new business, expanding an existing one, providing support to cosmetics retailers, preparing reports and corporate cosmetics retail strategies, evaluating businesses in terms of market share or simply keeping updated on the latest developments in the market.
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This publication presents a complete collection of retail cosmetic market data for Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia. It offers market values and macroeconomic and demographic news and analysis for the regional market as well as for the markets in each of the six individual countries. It includes in depth profiles of the leading cosmetic retailers in each CE country, including localised and international drug chains, that contain financial information and strategic outlooks for the forecast period 2013-2015.
Extensive trend analysis is a hallmark of this PMR report. It categorises popular cosmetic products for facial and body care and earmarks the trendsetters, explores the demographic and macroeconomic conditions that accelerate trends in the overall market and in each country and examines the recent shifts in consumer preferences to particular shopping outlets and methods of purchase. Also included – information about special discounts, promotions and other retailer strategies that continue to influence consumer purchasing decisions.
The publication maps and analyses the distribution network for cosmetics across Central Europe, exploring the financial values, reach, market shares and future outlooks for specific channels both in the region and in each country covered by the report.
Users engaged in business planning and forecasting will appreciate the in-depth and comprehensive nature of the forecasts presented in this document. It evaluates projected growth rates, possible obstacles and opportunities, market value estimates for the forecast period 2013-2015, future market and consumer trends and reveals expectations for the macroeconomic and demographic futures of Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia.
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Complete report spread across having Table of Contents available @ http://www.rnrmarketresearch.com/cosmetics-retail-market-in-central-europe-2013-market-report.html. Read more on “Cosmetics Retail Market in Central Europe 2013” report below.
Table Of Contents
I. Methodology p. 15
II. Executive summary p. 21
III. Key macroeconomic and demographic indicators p. 31
IV. Cosmetics retail market in Central Europe p. 45
V. Cosmetics retail market in the Czech Republic p. 75
VI. Cosmetics retail market in Hungary p. 101
VII. Cosmetics retail market in Poland p. 117
VIII. Cosmetics retail market in Romania p. 151
IX. Cosmetics retail market in Slovakia p. 179
X. List of graphs p. 199
XI. List of tables p. 201
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