This study presents an in-depth market analysis of the Brazilian concrete admixture market, covering topics such as industry challenges and market drivers and restraints. It also presents the competitive structure of the market and emerging technological trends. Revenue forecasts are also discussed. The concrete admixtures market growth rate is expected to be driven by the Brazilian construction sector’s strong performance and increasing awareness of admixtures. The market is segmented into the following categories: Plasticizing and Superplasticizing, Retarding and Accelerating. 2013 and 2014 are expected to present the most elevated demand growth in the forecast period due to the proximity of the Football World Cup.

Brazilian concrete admixture market

Market Overview—Key Questions This Study Will Answer

• Is the market growing, how long will it continue to grow, and at what rate?
• Are the existing competitors structured correctly to meet customer needs?
• Will these companies/products/services continue to exist or will they be acquired by other companies? Will the products/services become features in other markets?
• How will the structure of the market change over time? Is it ripe for acquisitions?
• Are the products/services offered today meeting customer needs or is there additional development needed?
• Are the vendors in the space ready to go it alone, or do they need partnerships to take their business to the next level?

Market Overview—Segmentation

• Plasticizing and superplasticizing are the most used concrete admixtures in the Brazilian market, accounting for xx.x percent of total unit shipment and xx.x percent of total revenue.
• The second most representative segment is retarding admixtures, followed by accelerating admixtures. The former holds xx.x percent of total unit shipment and the latter xxx.x percent.
• Other include air-entraining, water-proofing, and corrosion inhibitors. They form x.x percent of the total Brazilian concrete admixtures market and xx.x percent of total unit shipment.

Drivers Explained

Growth in Construction Activities in Commercial, Residential, and Industrial Sectors Drives Demand for All Concrete Admixtures

• The growth of the concrete admixture market depends on the end-user applications, namely the concrete industry, in which demand is highly correlated with the construction sector demand.
• Infrastructure development is on full swing in the country with large-scale investments planned in both public works as well as private development projects.
• The huge expected thrust on infrastructure development, where the usage of admixtures is almost a norm, is the major concrete admixtures driver. The impact of this driver is expected to remain high in the short, medium, and long terms of the forecast period.
• Construction materials revenue growth rate reached xx percent in 2010, recovering from a x percent reduction in Revenue in 2009. The first quarter of 2011 presented a xx percent growth in Revenue compared to the first quarter of 2010, indicating that the current year will also be strong.

Growth in Construction Activities in Commercial, Residential, and Industrial Sectors Drives Demand for All Concrete Admixtures

• Brazilian construction activity is extremely vigorous and is expected to keep growing rapidly in the coming years.
• For 2011 the construction sector is expected to grow x percent in Brazil, driven by the Industrial Products Tax (IPI) reduction extension until the end of 2011.
• Despite strong, 2011 construction sector expected growth rate is below the 2010 11 percent historic record growth rate.
• Besides that, the government will invest more than R$xx billion through 2014 to construct two million new houses through its Housing Program ‘Minha Casa Minha Vida’.
• In the long term, Brazil’s x million housing units deficit and reduction of financing cost will drive demand for housing.

Mega Events and Infrastructure Projects Generate Huge Demand for Concrete Admixtures

• Driven by the demand to complete all infrastructure projects before the 2014 FIFA World Cup deadline, construction infrastructure projects are expected to be in full swing in the coming years.
• About $xx.x billion are expected to be spent by Brazil on the World Cup to ensure adequate infrastructure and organization.
• Approximately $x.x billion will be invested in the construction and renovations of new stadiums and x.x billion in the expansion of the hotel complex.
• In addition to these direct investments, the tournament will bring an additional $xx.x billion to the Brazilian economy, with indirect and induced effects being produced thereafter.
• This driver is expected to be high in the short term and very high in the medium term, as the World Cup gets closer, and low in the long term, after the end of 2014.
• The Olympic Games will also generate great opportunities for thermal insulation material companies. This will, however, be a regional scenario, unlike that of the World Cup, as the Olympic Games would be held only in the city of in Rio de Janeiro.