Consumer Lifestyle in Tunisia report includes the following:

• Five most important trends currently affecting consumers in Tunisia
• Break-down and analysis of the Tunisia’s population statistics, discussing such key factors as age, ethnicity, education and income and their effect on consumer markets
• Households segmented and analysed using a wide range of factors, such as number of occupants and with or without children
• Detailed statistics and forecasts on activity in core categories of consumer expenditure such as housing, food and drink, transport, leisure and recreation and communications, as well as expenditure in categories like cosmetics and toiletries and consumer electronics
• Identifies key distribution channels and shopping trends in major product sectors
• Describes current fashion trends (many often unique to the country) as well as attitudes toward personal appearance, health and wellness and beauty that influence patterns of consumer spending
• Reveals what consumers in Tunisia do when they stay in, go out, seek out entertainment, and go on holiday
• Provides insight on the impact of technology, both in the home and while on the move

Tunisia Consumer Lifestyles Market

Published: March 2012

Price: US$1900

The report provides current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Tunisia. In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Tunisia’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Tunisia report to answer questions including:

• In what types of stores do consumers shop for food and drink?
• Do commuters drive cars to work or take public transport?
• How do ethnic groups influence consumer preferences and expenditure trends?
• How many households own microwave ovens? Personal computers? Refrigerators?
• On the whole, are the Tunisia’s consumers spenders or savers?
• Where do consumers go on holiday and how much do they spend?
• How well are consumers served by the Tunisia’s healthcare system?