Consumer Trends in the Ice Cream Market in France, 2011

2012-04-06
Published : Apr-2012

This report provides the results for the Ice Cream market in France from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Why was the report written?

Marketers in the Ice Cream market in France face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Ice cream market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Ice Cream is not considered essential food item and therefore consumption patterns have been comparatively affected. Market volumes in categories such as Artisanal Ice Cream are expected to record a positive trend in medium and heavy frequency bands among the kids and teenage population.

What are the key drivers behind recent market changes?

Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

France Ice Cream Industry

Published: April 2012
No. of Pages: 68
Price : Single User License – US$7495              Corporate User License – US$14990


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Scope

A. Consumer survey data for the following specific categories: Artisanal Ice Cream, Impulse Ice Cream and Take-home Ice Cream
B. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
C. Volume shares in 2011 for brands and private label sales tracked by the survey.
D. Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

I. Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
II. Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights

1. Private Label brands have about a 15% volume share of the Impulse and Take-home Ice Cream markets in France; Artisanal Ice Cream is from small local producers by definition. Although there are two or three main brands in each of these categories the remainder of the market is fragmented so there are opportunities for Private Label brands to grow further. Marketers of these smaller brands need to strengthen their position by differentiating their products and larger brands need to maintain their position to avoid also becoming a target for this competition.
2. The Impulse Ice Cream category has the largest share of the Ice Cream market in France at 39%; however all categories have a significant share so no single category dominates the market. Marketers can improve their appeal by operating in all possible markets, for example by offering a Take-home version of their Impulse Ice Cream and vice-versa.
3. The main behavioral trend influencing Ice Cream consumption in France is Indulgence. This is not only stated by consumers as the main trend but it has the largest influence by value. Marketers need to appeal to this attitude and behavior if they want their campaigns to be effective.

List of Tables

Table 1: Volume Units for the Ice Cream Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: France Survey Respondent Profile (weighted), 2011
Table 4: France Ice Cream Value Share (%), by Age Groups, 2011
Table 5: France Ice Cream Value Share (%), by Gender, 2011
Table 6: France Ice Cream Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: France Ice Cream Value Share (%) by Education Level Achieved Groups, 2011
Table 8: France Ice Cream Value Share (%) by Wealth Groups, 2011
Table 9: France Ice Cream Value Share (%) by Busy Lives Groups, 2011
Table 10: France Artisanal Ice Cream Consumer Group Share (% market value), 2011
Table 11: France Impulse Ice Cream Consumer Group Share (% market value), 2011
Table 12: France Take-home Ice Cream Consumer Group Share (% market value), 2011
Table 13: France Total Artisanal Ice Cream Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: France Total Impulse Ice Cream Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: France Total Take-home Ice Cream Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: France Artisanal Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: France Artisanal Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: France Impulse Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: France Impulse Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: France Take-home Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: France Take-home Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: France Artisanal Ice Cream Consumer Profiles (% consumers by sub-group), 2011
Table 23: France Impulse Ice Cream Consumer Profiles (% consumers by sub-group), 2011
Table 24: France Take-home Ice Cream Consumer Profiles (% consumers by sub-group), 2011
Table 25: France Ice Cream Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 26: France Impulse Ice Cream Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 27: France Take-home Ice Cream Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 28:  France, Overall Ice Cream: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 29:  France, Artisanal Ice Cream: Percentage of  Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 30:  France, Impulse Ice Cream: Percentage of  Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 31:  France, Take-home Ice Cream: Percentage of  Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 32: France Ice Cream Market Value (Euro million), by Category, 2011
Table 33: France Ice Cream Market Value (US$ million), by Category, 2011
Table 34: France Ice Cream Market Volume (Kg m), by Category, 2011
Table 35: France Ice Cream Market Share (US$ million), by Category, 2011
Table 36: France Ice Cream Expenditure Per Capita (Euro), by Category, 2011
Table 37: France Ice Cream Expenditure Per Capita (US$), by Category, 2011
Table 38: France Ice Cream Expenditure Per Household (Euro), by Category
Table 39: France Ice Cream Expenditure Per Household (US$), by Category
Table 40: France Ice Cream Market Volume Share (Kg m), by Category, 2011
Table 41: France Ice Cream Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 42: France Ice Cream Consumption Per Household (Kg m / Households m), by Category, 2011
Table 43: France Ice Cream Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 44: France Impulse Ice Cream Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 45: France Take-home Ice Cream Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 46: France: Switchers to Carrefour for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 47: France: Switchers From Carrefour for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 48: France: Switchers to Casino for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 49: France: Switchers From Casino for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 50: France: Switchers to ITM (Intermarché) for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 51: France: Switchers From ITM (Intermarché) for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 52: France: Switchers to Leclerc for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 53: France: Switchers From Leclerc for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 54: France: Switchers to Système U for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 55: France: Switchers From Système U for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 56: France: Switchers to Other for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 57: France: Switchers From Other for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 58: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 59: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 60: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
Table 61: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2011
Table 62: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2011
Table 63: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2011
Table 64: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2011
Table 65: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

Figure 1: Consumer Panel Report Methodology
Figure 2: France Ice Cream Value Share (%), by Age Groups, 2011
Figure 3: France Ice Cream Value Share (%), by Gender, 2011
Figure 4: France Ice Cream Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: France Ice Cream Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: France Ice Cream Value Share (%) by Wealth Groups, 2011
Figure 7: France Ice Cream Value Share (%) by Busy Lives Groups, 2011
Figure 8: France Artisanal Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: France Artisanal Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: France Impulse Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: France Impulse Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: France Take-home Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: France Take-home Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: France Ice Cream Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 15: France Ice Cream Market Share (US$ million), by Category, 2011
Figure 16: France Ice Cream Expenditure Per Capita (US$), by Category, 2011
Figure 17: France Ice Cream Expenditure Per Household (US$), by Category
Figure 18: France Ice Cream Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 19: France Impulse Ice Cream Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 20: France Take-home Ice Cream Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 21: France: People Who Have Switched Retailer for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

 

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