Country Profile: Dairy & Soy Food Sector in Russia
Summary
Russian Dairy & Soy Food sector accounted for a volume share of 4.4% of the global market and 46.1% of the regional (Eastern Europe) market in 2016. The sector was valued at RUB 1,258,169.5 Million (US$18,886.6 Million) in 2016 and is forecast to grow at a CAGR of 7.5% during 2016-2021. Per capita consumption of Dairy & Soy Food products stood at 78.5kg when compared to the global and Eastern Europe levels of 50kg and 68.5kg, respectively, in 2016.
Cheese is the largest with value sales of RUB 512,650.3 Million (US$7,695.5 Million) in 2016. Furthermore, it is expected to grow at a CAGR of 5.3% during the forecast period (2016-2021), while the Cream market is expected to record the fastest CAGR of 10.6% during the same period.
On-trade transactions account for a leading share in the distribution of Dairy & Soy Food products in Russia. In 2016, On-trade transactions held 30.7% value share, followed by Hypermarkets & Supermarkets with 28.6% share. Convenience Stores and Food & Drinks Specialists accounted for shares of 25.3% and 11.2%, respectively, in the same year. Rigid Plastics is the most commonly used packaging material in the Russian Dairy & Soy Food sector. In 2016, it accounted for a volume share of 41.6%, followed by Flexible Packaging and Paper & Board with shares of 34.5% and 21.4% respectively.
Health & Wellness attributes such as Naturally Healthy’ and consumer benefits such as General Wellbeing’ are the most sought after Health & Wellness claims in the Russian Dairy & Soy Food sector. Consumption of Dairy & Soy Food is high among the female population. It is particularly more among those who are tertiary educated. In terms of consumption by age group, Older Consumers and Kids & Babies together accounted for 46.8% share in 2016.
Prostokvashino is the leading brand in the Russian Dairy & Soy Food sector. The top five brands in the sector accounted for 19.4% value share, while private labels held 2.5% share by value in 2016.
The report “Country Profile: Dairy & Soy Food Sector in Russia” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following analysis –
– Market Data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category Coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading Players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution Data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging Data: Consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Groupe Danone S.A, PepsiCo, Inc, Karat Zao, Groupe Lactalis, Hochland AG, Valio Ltd, Alekseevskiy Molochniny Kombinat, Molvest ZAO, Savushkin Product, Milkiland, Galaktika, Babushkina Krynka, Nuova Castelli SpA, Glav produkt, Fleshar C.A.C, Nutrinvestholding OAO, Mechta, Royal FrieslandCampina N.V, Kaserei Champignon Hofmeister KG.
Scope
– The Dairy & Soy Food sector in Russia is forecast to grow at 7.5% CAGR in value terms during 2016-2021.
– Per capita consumption in the Milk market is noticeably higher compared to other markets in Russia.
– On trade transactions accounted for majority share in the distribution of Dairy & Soy Food in Russia.
– Prostokvashino Brand is the leading brand in value terms in the Russian Dairy & Soy Food sector.
– Rigid Plastics is the most commonly used packaging material in the Japanese Dairy & Soy Food sector.
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.