Country Profile: Hot Drinks Sector in Australia
Summary
Hot Drinks Sector accounted for a volume share of 0.8% of the global market and 2.3% of the regional (Asia-Pacific) market in 2016. The sector was valued at A$3,139.8 million (US$2,335.7 million) in 2016 and is forecast to grow at a CAGR of 1.2% during 2016-2021.A well established café culture in the country, coupled with a large young population base and increasing demand for high quality, healthy products are driving the Australian Hot Drinks sector. Per capita consumption of Hot Drinks stood at 3.81kg, which was higher when compared to the global and Asia-Pacific levels of 2.17kg and 1.21kg, respectively, in 2016.
Hot Coffee was the largest with value sales of A$2,485.3 million (US$1,848.8 million) in 2016. The market is expected to grow at a CAGR of 1.1% during the forecast period (2016-2021), while Hot Tea and Other Hot Drinks are expected to record CAGRs of 1% and 3% respectively.
Hypermarkets & Supermarkets accounts for a leading share in the distribution of Hot Drinks in Australia. It accounted for 44.8% share in 2016, followed by On-trade transactions and Convenience Stores with shares of 39.4% and 10%, respectively, in the same year.
Paper & Board is the most commonly used package material in the Australian Hot Drinks Sector. In 2016, it accounted for a share of 36.9%, followed by Flexible Packaging and Glass with shares of 33.4% and 18.1%, respectively The consumption of Hot Drinks is marginally high among the male population in Australia compared to females. In terms of consumption by age group, Older Consumers and Mid-Lifers together accounted for 52.6% share in 2016.
Moccona is the leading brand in the Australian Hot Drinks Sector. It held a value share of 9.2% in 2016, while the top five brands in the sector accounted for a combined share of 26.9% in the same year.
The report “Country Profile: Hot Drinks Sector in Australia” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following analysis –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.
Companies mentioned in this report: Jacobs Douwe Egberts, Nestle, Unilever, Associated British Foods Plc, Cantarella Bros Pty Ltd, Luigi Lavazza, MJR Group, LLC, Tata Sons Limited, FreshFood Services Pty Ltd, Nerada Tea Pty Ltd.
Scope
– The Hot Drinks sector in Australia is forecast to grow at 1.2% CAGR in value terms during 2016-2021.
– Hot Coffee is the largest market in both value and volume terms in the Australian Hot Drinks sector.
– The Other Hot Drinks market is forecast to register the fastest growth during 2016-2021.
– Hypermarkets & Supermarkets is the leading distribution channel for Hot Drinks in Australia.
– Moccona is the leading value brand in the Australian Hot Drinks sector.
– Paper & Board is the most commonly used package material in the Australian Hot Drinks sector.
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.