Country Profile: Seasonings, Dressings & Sauces sector in Saudi Arabia
Summary
Saudi Arabian Seasonings, Dressings & Sauces sector accounted for a value share of 0.41% of the global market and 19.73% of the regional (Middle East & Africa) market, in 2016. The sector is valued at SR2,041.5 million (US$544.4 million) in 2016 and is expected to grow at a CAGR of 4.7% during 2016-2021. Per capita consumption of seasonings, dressings and sauces stood at 2.9kg in Saudi Arabia, compared to the global and Middle East & Africa levels of 4.5kg and 2.4kg, respectively, in 2016.
Hypermarkets & Supermarkets is the leading distribution channel in the Saudi Arabian Seasonings, Dressings & Sauces sector, accounting for a total value share of 56% in 2016. The share of all major distribution channels increased marginally from 2011 levels.
Health & Wellness attributes such as Naturally Healthy’ and consumer benefits such as General Wellbeing’ are the most sought after Health & Wellness claims in the Saudi Arabian Seasonings, Dressings & Sauces sector.
Saudi Arabia’s GDP per capita declined at a CAGR of 3.5% during 2011-2016 and reached SR 72,886.7 in 2016. Moderate forecast GDP growth and good employment rate makes Saudi Arabia an attractive destination for consumer goods companies.
The report “Country Profile: Seasonings, Dressings & Sauces sector in Saudi Arabia” provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
In particular, this report provides the following analysis –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Bouillons & Stocks, Chutneys & Relishes, Condiment Sauces, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings, Tomato Pastes and Purées, and, Wet Cooking Sauces with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
– Packaging data: Consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.
Companies mentioned in this report: Nestle S.A., H. J. Heinz Company, Esnad Co. Ltd, National Food Industries Company, Saudia Dairy & Foodstuff Company, Campbell Soup Company, The Bajoria Foods Pvt Ltd, Mars, Incorporated, Halwani Bros. Co., Bafarat Industrial Group Ksa.
Scope
– The Saudi Arabian Seasonings, Dressings & Sauces sector is led by Herbs, Spices & Seasonings in value and volume terms.
– Wet Cooking Sauces is expected to grow fastest during 2016-2021.
– The Saudi Arabian Seasonings, Dressings & Sauces sector is partly consolidated.
– Shama, Mehran, Heinz are some of the top players in Saudi Arabian Seasonings, Dressings and Sauces sector.
– Rigid Plastics is the most commonly used packaging material in the sector
– Hypermarkets & Supermarkets is the leading distribution channel for seasonings, dressings & sauces in the country.
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Seasonings, Dressings & Sauces sector products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.