Country Profile: Spirits Sector in Venezuela
Summary
Venezuelan Spirits sector accounted for a volume share of 0.27% of the global market and 3.58% of the regional (Latin America) market, in 2016. The sector is expected to grow at a CAGR of 2.4% during 2016-2021.. The per capita consumption stood at 3.1 liters compared to the global and Latin America levels of 6.4 liters and 6.7 liters, respectively, in 2016.
Consumption of Spirits was higher among the male population compared to females, in 2016. It also high among Venezuelan consumers who received Tertiary education. In terms of consumption by age group, Early Young Adults and Older Young Adults together accounted for a 54.2% volume share in 2016. Rum was the largest by value sales in 2016. Furthermore, Rum market is expected to have the fastest CAGR compared to Brandy, Liqueurs (1.8%), Gin & Genever, Specialty Spirits (2.1%), Tequila & Mezcal, Vodka and Whiskey.
Hypermarkets & Supermarkets accounted for the leading volume share of 33.5% in the distribution of Spirits. Glass was the only package material used in the Venezuela Spirits sector, while Bottle was the only pack type used in the sector, in 2016.
Diplomático is the leading volume brand in the Venezuelan Spirits sector. The top five brands in the Venezuelan Spirits sector accounted for 46.7% volume share in the same year.
The report “Country Profile: Spirits Sector in Venezuela”, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.
Companies mentioned in this report: Amarula , Baileys, Black & White Inc , CaciqueUSA , Constantinos, S.A. , Gordon’s , Jose Cuervo , Pampero , Sauza Tequila , Smirnoff Original , Stolichnaya , Tanqueray Gordon and Company Limited , Wyborowa SA
Scope
– The Spirits sector in Venezuela is forecast to grow at 2.4% CAGR in value terms during 2016-2021
– Per capita consumption of Rum is high in Venezuela compared to global and regional levels
– Diplomático accounts for the leading share in the Venezuelan Spirits sector
– Magnum is the leading brand, in both value and volume terms, in the Bulgarian Ice Cream sector.
– Glass is the only package material used in the Venezuelan Spirits sector
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.