Country Profile: Wine Sector in India
Summary
Indian Wine sector accounted for a volume share of 0.2% of the global market and 1.2% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 19.9% during 2016-2021.Rising disposable income led by improving economy of the country and growing westernization are boosting the Wine sector in India. Per capita consumption in the country stood at 0.043 liters compared to the global and Asia-Pacific levels of 6.25 liters and 1.26 liters, respectively, in 2016.
Still Wine was the largest with value sales of INR32,155.1Million (US$478.5Million) in 2016. The market is also expected to grow the fastest at a CAGR of 20.4% during 2016-2021, compared to Fortified Wine and Sparkling Wine.
On-trade transactions accounted for the majority distribution share in India’s Wine sector, accounting for a volume share of 68% in 2016, followed by Food & Drinks Specialists, and Hypermarkets & Supermarkets, with volume shares of 23.7% and 7.9% respectively, in the same year. Glass was the only package material used, while Bottle was the only pack type used in the Indian Wine sector in 2016. Further, 75.1% of products in the Wine sector used Stopper type closures, and 24.9% of products used Screw Top closures in the same year.
The top five brands in the Indian Wine sector accounted for a 44.9% volume share in 2016. Chantilli and Port wine are the leading brands in the Indian Wine sector. The consumption of Wine was higher among the male population in 2016 compared to females. In terms of consumption by age group, Early Young Adults accounted for the largest share of 26.5%, followed by Older Consumers with a 25% share.
The report “Country Profile: Wine Sector in India” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: Indage vintners, Sula Vineyards, samant soma wines, John Distilleries, Pernod Ricard SA, Grover Zampa winery, Grover Vineyards, Diageo PLC, UK, LVMH Moet Hennessy – Louis Vuitton, Accolade Wines, Vranken-Pommery Monopole, heritage grape winery
Scope
– The Wine sector in India is forecast to grow at 19.9% CAGR in value terms during 2016-2021.
– The Still Wine market is forecast to register the fastest growth during 2016-2021
– On-trade transactions accounted for the majority distribution share in the Indian Wine sector
– Chantilli is the leading brand in the Indian Wine sector
– Glass is the only package material used in the Indian Wine sector
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.