Country Profile: Wine Sector in Indonesia
Summary
Accounted for a volume share of 0.219% of the global sector and 0.45% of the regional (Asia-Pacific) sector, in 2016. The sector was valued at Rp742, 910.9 million (US$55.8 million) in 2016 and is expected to grow at a CAGR of 6.7% during 2016-2021. A robust Indonesian economy, coupled with rising household income and increasing popularity of red wine in the country is fuelling the growth of the sector. Per capita consumption in the country stood at 0.01liters compared to the global and Asia-Pacific levels of 6.2liters and 1.3liters, respectively, in 2016.
Still Wine was the largest with value sales of Rp548,500.3 million (US$41.2 million) in 2016. The Sparkling Wine is expected to grow the fastest at a CAGR of 10.9% during 2016-2021.
Hypermarkets & Supermarkets was the leading distribution channel in the Indonesian Wine sector, accounting for a total volume share of 58.6% in 2016. It was followed by Food & Drinks Specialists with a 21.3% volume share, while On-trade transactions accounted for a 14.3% share in the same year.
Glass was the only package material used in the Indonesian Wine sector in 2016. The use of Glass, which grew at a CAGR of 4.6% during 2011-2016, is forecast to register the fastest growth at a CAGR of 4.9% during 2016-2021,The consumption of Wine was higher among the male population in 2016 compared to females. In terms of consumption by age group, Older Consumers accounted for the largest share of 24.6%, followed by Early Young Adults with a 21.8% share.
The top five brands in the Indonesian Wine sector accounted for a 13% volume share in 2016.Aga was the largest brand in the Indonesian Wine sector with a volume share of 7.57% in 2016.
The report “Country Profile: Wine Sector in Indonesia”, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following analysis –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: Bacardi Limited,Davide Campari-Milano S.p.A.,Hatten Wines,LVMH Moet Hennessy – Louis Vuitton,Orang Tua Group
Scope
– The Wine sector in Indonesia is forecast to grow at 6.7% CAGR in value terms during 2016-2021
– Per capita consumption in Still wine market high in Hungary compared to the other markets
– Hypermarkets & Supermarkets is the leading distribution channel of Wine in Indonesia
– Aga accounts for the leading share in Indonesian Wine sector
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.