Distribution Strategies for the Interior Products Industry in the BRIC Countries – Market Opportunities and Entry Strategies, Analyses and Forecasts to 2016

2012-01-30
Published : Jan-2012

Report Summary

In terms of the total interior products industry in the BRIC countries, China accounted for the largest sales share with 66.2%; followed by Russia with a 14.8% sales share, India, with an 11.1% sales share and Brazil with a 7.9% sales share. With robust projected growth in both GDP and disposable income, the BRIC countries are expected to continue their rapid economic growth over the forecast period. All these indicators suggest strong growth opportunities for the interior products industry. The wholesale and contract channel dominates interior products distribution in the BRIC countries, accounting for a sales share of over 40% in Brazil, Russia, India and China. As institutional customers prefer to buy in bulk at lower prices, this channel holds utmost importance for the industry. However, with rapid urbanization and increasing disposable income, there has been a rapid increase in the market presence of specialty retailers, furniture and houseware retailers, hypermarkets, supermarkets and discounters, department stores and other retail channels, all of which have also contributed to increased sales of interior products.

Scope

This report provides an extensive analysis of the distribution strategies used in the interior products industry in the BRIC countries

  • It provides historical sales values for different distribution channels in each category of the interior products industry for 2007–2011, along with the respective forecast figures for 2012–2016
  • It provides key trends, drivers and challenges relevant to the distribution of interior products in the BRIC countries
  • The report includes top-level analysis of all the categories within the interior products industry with focus on past distribution strategies and the future outlook
  • The report also details the regulatory framework for both manufacturers and retailers in the interior products industry

Reasons To Buy

  • Assess the performance of distribution channels across different categories of the interior products industry in the BRIC countries
  • Analyse key market trends and drivers for manufacturers and retailers in the industry
  • Assess the regulatory framework and the key challenges relevant to the interior products industry in the BRIC countries
  • Identify the growth opportunities and industry dynamics within eleven different product categories such as bathroom products, bedroom products, fabrics and soft furnishings, flooring products, furnishing products, kitchen products, lighting products, office furniture products, tableware and decorative products, wallcovering products, windowcovering and treatment products
  • Gain insights into innovations and expansion modes in the interior products industry

BRIC Interior Products Industry

Published: January 2012
No.OF Pages: 153
Price: Single User License US$ 2950      Corporate User License US$ 5900

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Table of Contents

1 Executive Summary

2 BRIC Countries Comparison
2.1 Industry Attractiveness
2.2 Major Distribution Channels in the Interior Products Industry in BRIC Countries
2.3 Macroeconomic Drivers

3 Brazilian Interior Products Industry – Distribution Strategies
3.1 Macroeconomic Indicators
3.1.1 GDP growth
3.1.2 Number of households
3.1.3 Annual disposable income
3.1.4 Urban and rural population
3.1.5 Construction net output
3.2 Key Trends, Drivers and Challenges
3.2.1 Trends in distribution of interior products
3.2.2 Challenges
3.3 Brazilian Interior Products Industry – Analysis by Distribution Channel
3.3.1 Overall interior products industry – analysis by distribution channel
3.3.2 Bathroom products category – analysis by distribution channel
3.3.3 Bedroom products category – analysis by distribution channel
3.3.4 Fabrics and soft furnishings product category – analysis by distribution channel
3.3.5 Flooring products category – analysis by distribution channel
3.3.6 Furnishing products category – analysis by distribution channel
3.3.7 Kitchen products category – analysis by distribution channel
3.3.8 Lighting products category – analysis by distribution channel
3.3.9 Office furniture products category – analysis by distribution channel
3.3.10 Tableware and decorative products category – analysis by distribution channel
3.3.11 Wallcoverings products category – analysis by distribution channel
3.3.12 Window coverings and treatments products category – analysis by distribution channel
3.4 Regulatory Framework

4 Russian Interior Products Industry – Distribution Strategies
4.1 Macroeconomic Indicators
4.1.1 GDP growth
4.1.2 Number of households
4.1.3 Annual disposable income
4.1.4 Urban and rural population
4.1.5 Construction net output
4.2 Key Trends, Drivers and Challenges
4.2.1 Trends in distribution of interior products
4.2.2 Challenges
4.3 Russian Interior Products Industry – Analysis by Distribution Channel
4.3.1 Overall industry – analysis by distribution channel
4.3.2 Bathroom products category – analysis by distribution channel
4.3.3 Bedroom products category – analysis by distribution channel
4.3.4 Fabrics and soft furnishings product category – analysis by distribution channel
4.3.5 Flooring products category – analysis by distribution channel
4.3.6 Furnishing products category- analysis by distribution channel
4.3.7 Kitchen products category – analysis by distribution channel
4.3.8 Lighting products category – analysis by distribution channel
4.3.9 Office furniture products category – analysis by distribution channel
4.3.10 Tableware and decorative products category – analysis by distribution channel
4.3.11 Wallcoverings products market – analysis by distribution channel
4.3.12 Windowcoverings and treatments products category – analysis by distribution channel
4.4 Regulatory Framework

5 Indian Interior Products Industry – Distribution Strategies
5.1 Macroeconomic Indicators
5.1.1 GDP growth
5.1.2 Number of households
5.1.3 Annual disposable income
5.1.4 Urban and rural population
5.1.5 Construction net output
5.2 Key Trends, Drivers and Challenges
5.2.1 Trends in distribution of interior products
5.2.2 Challenges
5.3 Indian Interior Products Industry – Analysis by Distribution Channel
5.3.1 Overall industry – analysis by distribution channel
5.3.2 Bathroom products category – analysis by distribution channel
5.3.3 Bedroom products category – analysis by distribution channel
5.3.4 Fabrics and soft furnishings category- analysis by distribution channel
5.3.5 Flooring products category – analysis by distribution channel
5.3.6 Furnishing products category – analysis by distribution channel
5.3.7 Kitchen products category – analysis by distribution channel
5.3.8 Lighting products category – analysis by distribution channel
5.3.9 Office furniture products category – analysis by distribution channel
5.3.10 Tableware and decorative products category – analysis by distribution channel
5.3.11 Wallcoverings products category – analysis by distribution channel
5.3.12 Windowcoverings and treatments products category – analysis by distribution channel
5.4 Regulatory Framework

6 Chinese Interior Products Industry – Distribution Strategies
6.1 Macroeconomic Indicators
6.1.1 GDP growth
6.1.2 Number of households
6.1.3 Annual disposable income
6.1.4 Urban and rural population
6.1.5 Construction net output
6.2 Key Trends, Drivers and Challenges
6.2.1 Trends in Distribution of Interior Products
6.2.2 Challenges
6.3 Chinese Interior Products Industry – Analysis by Distribution Channel
6.3.1 Overall industry – analysis by distribution channel
6.3.2 Bathroom products category – analysis by distribution channel
6.3.3 Bedroom products category – analysis by distribution channel
6.3.4 Fabrics and soft furnishings category – analysis by distribution channel
6.3.5 Flooring products category – analysis by distribution channel
6.3.6 Furnishing products category – analysis by distribution channel
6.3.7 Kitchen products category – analysis by distribution channel
6.3.8 Lighting products category – analysis by distribution channel
6.3.9 Office furniture products category – analysis by distribution channel
6.3.10 Tableware and decorative products category – analysis by distribution channel
6.3.11 Wallcoverings products category – analysis by distribution channel
6.3.12 Windowcoverings and treatments products category – analysis by distribution channel
6.4 Regulatory Framework

7 Appendix
7.1 About BRICdata
7.2 Methodology
7.3 Disclaimer

List of Tables & Figures

Filed in: Consumer Goods
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