Electric Vehicle Industry Profitability 2012 – Where, Why, What Next

2012-02-09
Published : Feb-2012

Report Summary

This report spells out the “Rules of the Marketplace” and sets them against the activities of many organisations active in the electric vehicle (EV) value chain to explain how to create success. It analyses the finances and positioning of many suppliers of EVs and their components, covering hybrid and pure electric vehicles for land, water and air, because they have increasing commonality in commercial terms. For example, they share the same parts and have the same lessons of success and failure. This report assesses profitability of companies making electric vehicles and their components, how industry rules predict winners and losers and acquisition and investment opportunities.

Contrary to popular understanding, people have been making money out of electric vehicles and their key components for over 110 years. Today, there remain a large number of companies profitably participating in the business. Unfortunately there continue to be frequent bankruptcies in the electric vehicle business. The primary difference lies in market positioning and making what will be wanted in the years to come but also in avoiding areas of oversupply but there is more to it than that. For example, the leaders in pure electric indoor forklifts make good money following a shakeout 15 years ago and now that outdoor hybrid forklifts are a new growth sector, others are seeking to lead in them, rather than focussing on the saturated market. Profit V curves, technological roadmaps, experience curves, the Boston matrix and other tools give clarity about what comes next.

Ten years ago, IDTechEx correctly foresaw the collapse of many in the EV business due to wrong positioning and it forecasted the success of others. It now leverages its long history of analysing the financial, technical and marketing performance in this industry to show how to win and how to spot winners. Superb acquisition and investment opportunities abound. Many players headed for the rocks can be turned around before it is too late.

There are about 1600 manufacturers of electric vehicles apart from the huge number making e-bikes. There are about 500 vertically integrated manufacturers of their key components. Nearly all of them will collapse because of wrong technology or market positioning or undercapitalisation. However, many leaders will create enduringly profitable businesses of over $10 billion each and there will be many prosperous niche players too.

Electric Vehicle Profitability Market Report

Published:  February 2012
No.OF Pages: 203
Price: Single User License US$3995

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Table of Contents

1. EXECUTIVE SUMMARY AND CONCLUSIONS
1.2. Toyota: global leader in EVs by a big margin
1.3. Recent exhibits
1.4. Disruptive product and market options
1.5. Electric vehicle market by application 2012-2022

2. INTRODUCTION
2.1. Anatomy of Electric Vehicles by Land, Water and Air
2.2. Anatomy of the vehicle
2.3. Choices of motor
2.3.1. Brushed versions are losers
2.3.2. Asynchronous and synchronous battling it out
2.3.3. Axial flux vs radial flux motors
2.4. Sophisticated motors bridging gaps in performance
2.4.1. Advanced asynchronous motor variant – Chorus Motors
2.4.2. Advanced synchronous PM motor – Protean Electric
2.5. Motor position
2.6. Trend to higher voltages
2.7. NEV=Neighbourhood Electric Vehicle which is like a small car but not street legal
2.8. Profitability and structure of the EV industry in 2001
2.9. How things are different in 2012
2.10. Explaining and predicting profitability – rules of the marketplace
2.10.1. The breakeven curve
2.10.2. Type of business
2.10.3. Product and business positioning
2.10.4. Methodology of the Strategic Planning Institute
2.10.5. Product positioning is more important than anything
2.10.6. Detailed SRI findings
2.10.7. Meaningful market segmentation
2.10.8. Redefining the battleground
2.10.9. V curve of sustainable profitability with size
2.10.10. Minimum size for enduring profitability
2.10.11. Setting up a service business is easier
2.10.12. Riding the V
2.10.13. curve for two wheel and allied Light Electric Vehicles LEVs
2.10.14. Experience curves
2.11. Racing down the experience curve
2.11.1. Disruptive products

3. INDUSTRIAL AND COMMERCIAL LAND EVS
3.1. Many small markets becoming one?

4. HEAVY INDUSTRIAL VEHICLES / MATERIAL HANDLING EQUIPMENT
4.1. Leaders
4.1.1. Crown Equipment Corporation
4.1.2. KION Group GmbH Germany
4.1.3. Nacco Industries Inc
4.2. Niche players
4.3. Currently in-between

5. OTHER INDUSTRIAL AND COMMERCIAL VEHICLES
5.1. Leaders
5.1.1. Daimler AG Germany
5.1.2. Toyota Hino Motors Japan
5.2. Niche players
5.2.1. Polaris Industries USA
5.3. Currently in between
5.3.1. DesignLine International New Zealand
5.3.2. Optare UK

6. CARS, GOLF CARS AND ALLIED
6.1. Leaders
6.1.1. Ford USA
6.1.2. Honda Japan
6.1.3. Mitsubishi Japan
6.1.4. Nissan Japan
6.1.5. Toyota Japan
6.2. Niche players
6.2.1. Ingersoll Rand USA
6.2.2. Tesla USA
6.2.3. Textron USA
6.3. Currently in between

7. TWO WHEEL AND ALLIED LEVS
7.1. Leaders
7.1.1. Jiangsu Xinri Electric Vehicle, China
7.1.2. Tianjin Aima Science and Technology Co, China
7.1.3. Jiangsu Yadea Technical Development Co China
7.2. Niche players
7.3. Currently in between

8. MOBILITY FOR THE DISABLED
8.1. Leaders
8.1.1. Invacare USA
8.1.2. Pihsiang Taiwan
8.1.3. Pride Mobility Products Corporation USA
8.2. Currently in between

9. AIR, WATER, MILITARY AND OTHER EVS
9.1. Niche players
9.1.1. AeroVironment USA
9.1.2. Kongsberg Norway
9.2. Currently in between

10. KEY ENABLING COMPONENTS
10.1. Three becoming six
10.2. Challenge of competing with your customers
10.3. Traction batteries
10.4. Potential Leaders
10.4.1. LGChem Korea
10.4.2. Panasonic/ Sanyo Japan
10.4.3. SB LiMotive and Samsung
10.4.4. Toyota Japan
10.5. Niche Players
10.5.1. SAFT France
10.5.2. Valence Technologies USA
10.6. Currently in between
10.6.1. A123 Systems USA
10.6.2. Ener1- Enerdel
10.6.3. EnerSys/ ASDL
10.7. Electronics & electrics
10.8. Energy harvesting
10.9. Traction motors
10.9.2. UQM Technologies USA
10.10. Range extenders
10.10.1. Lotus Engineering
10.11. Supercapacitors/ ultracapacitors

APPENDIX 1: IDTECHEX PUBLICATIONS AND CONSULTANCY

List of Tables

List of Figures

Filed in: Automotive
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