Low consumer confidence alongside deflation in the market has resulted in the electricals market shrinking in 2012. However, new products in the market are partially offsetting this. Learn where the opportunities and threats are in the market and how to manage these most effectively for your business.
Features and benefits
- Take advantage of new high growth products on the market to ensure correct product mix can maximise growth potential.
- Manage declining margins in a deflationary market and reduce costs in your business.
- Identify the opportunities to grow business in this sector by comparing strategies of the key players in the market and their performance metrics.
- Use forecasting data to plan future strategies as the market changes over the next five years.
Highlights
The electricals market has continued to slide since its last peak in 2008 with a fall in value of 3.7% in 2011 to be followed, we predict, by a decline of 1.4% for 2012 to £21.0bn. The sector has suffered in an economy which has slipped back into recession across the end of 2011 and start of 2012.
Showrooming, where consumers use shops to choose a product before buying at the lowest price from an online retailer, is becoming an increasing problem as people aim to keep purchase costs down. The increased take up of smartphones and use of price comparison websites allows consumers to check for the best deals anytime anywhere.
Electricals manufacturers are starting to give more favourable terms to stores which showcase their products. This is especially the case with premium brands that need physical retailers to demonstrate why consumers should pay more.
Your key questions answered
- How are the major players adapting to changing market channels, such as the increasing importance of online?
- How are online pureplays threatening high street specialists and how can retailers deal with these threats?
- Which retailers will gain market share in 2012, which are expected to be the greatest share losers and why? What can competitors learn from this?
- What are the factors that will impede or maximise future growth opportunities and sales in electricals retailing?
Published: July 2012
No. of Pages:54
Table of Contents for this report:
EXECUTIVE SUMMARY
Key findings
(Untitled sub-section)
Main conclusions
Electricals suffer in a weak economy …
… but there are grounds for optimism
Reduced deflation
Slow housing market impedes growth
Technology and lifestyles reduce spend
Retailers focused on customer service outperform the market
Showrooming continues to be a major threat to physical stores …
… but suppliers give favourable terms in return for showcasing
KEY ISSUES
Electricals market still in turmoil
Service and range separates retail winners from losers
Margins continue to suffer
Customer service crucial to increase revenue
The changing relationship between manufacturers and retailers
Terms improve for retailers who showcase manufacturers products
Supplier power rises
TV’s central role challenged
New technology slow to impact
Retailers promote SmartTVs more than 3D
Microsoft, Sony and Nintendo make retailers play a waiting game
iPad proves big winner of tablet revolution
Changes by regulator radically alters mobile phone market
Changing product mix through evolving channels
Weak housing market …
… leads to weak white goods sales
Online sales overwhelm electricals sector
Last stand of the catalogue
MARKET ANALYSIS
Market definition
Overview
Demand remains subdued
Expenditure analysis by sub sector
Grey goods make large market share gain
Brown goods: audio-visual equipment
Return to growth after poor 2011
Brown goods: games consoles & software
Large decline, but the future is brighter
Brown goods: photographic & optical equipment
Camera phones eat away at revenue
Grey goods: information processing equipment
Tablets lead the way
Grey goods: fixed and mobile phones
Big fall in pay-as-you-go mobile phone market
White goods: major household appliances
Decline begins to slow
White goods: minor household appliances
Strong growth shows resilience
Electricals specialists
Specialists lose ground
Channels of distribution
Online pureplays overtake Argos
Electricals forecast
Growth to return by 2013
Grey goods will prosper from tablet sales
New games consoles key to brown goods growth
White goods need a property market recovery
COMPANY DATA ANALYSIS
Channels of distribution
Apple cuts a dash
APPENDIX
Definitions
Current prices
Inflation
Constant prices
Total growth
Volume growth
Further reading
Ask the analyst
Disclaimer
List of Tables
Table: Electricals market definition 2012
Table: Total consumer expenditure on electrical goods 2002–12e
Table: Audio-visual equipment expenditure 2007–12e
Table: Games consoles & software expenditure 2007–12e
Table: Photographic & optical equipment expenditure 2007–12e
Table: Information processing expenditure 2007–12e
Table: Fixed and mobile phones expenditure 2007–12e
Table: Major household appliances expenditure 2007–12e
Table: Minor household appliances expenditure 2007–12e
Table: Electricals specialists sales, space and stores 2007–12e
Table: Electricals channels of distribution 2007 and 2012e
Table: Electricals market size forecast 2012 – 16
Table: UK electricals retailers market shares 2007–12e
Table: Major UK electricals retailers key operating statistics – trading 2010/11
Table: Major UK electricals retailers key operating statistics – space 2010/11
List of Figures
Figure: Dixons KNOWHOW service at a flagship store 2012
Figure: Percentage of loyal main users identifying drivers of loyalty 2008–12
Figure: Ebuyer crowdsourced technical support 2012
Figure: Samsung’s latest SmartTV 2012
Figure: Nintendo’s Wii U console 2012
Figure: Google’s Nexus 7 tablet 2012
Figure: Huawei’s Ascend G300 budget smartphone 2012
Figure: Instore vs online in electricals 2012
Figure: Price inflation/deflation in total retail and electricals 2002–12e
Figure: Electricals market composition 2012e
Figure: Electricals sub sector shares 2007 and 2012e
Figure: Audio-visual goods share of electricals market 2010–12e
Figure: Games consoles & software share of electricals market 2010–12e
Figure: Photographic & optical equipment share of electricals market 2010–12e
Figure: Information processing equipment share of electricals market 2010–12e
Figure: Fixed and mobile phones share of electricals market 2010–12e
Figure: Major household appliances share of electricals market 2010–12e
Figure: Minor household appliances share of electricals market 2010–12e
Figure: Electricals specialists sales, space and stores 2010–12e
Figure: Electricals forecast y-o-y sales growth 2012 – 16
Figure: Grey goods forecast y-o-y sales growth 2012 – 16
Figure: Brown goods forecast y-o-y sales growth 2012 – 16
Figure: White goods forecast y-o-y sales growth 2012 – 16
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