Freshness: Culinary Trend Mapping Report

2012-03-06
Published : Mar-2012

The reasons why freshness has become so in-demand are easy to understand. They stem from how freshness signifies healthfulness and good nutrition, artisan quality and full flavor. Fresh food typically has a known source that one can trace to better understand how our food got to our plate and who was responsible for that journey. Fresh can be tender and juicy, firm and ripe, rich, delicious and colorful—all attributes that consumers are wanting more and more.

Manufacturers, restaurateurs and food producers need to take notice of the freshness trends profiled in this research to understand how freshness plays a key role in America’s food choices, and how it can be transmitted in new and creative ways. It’s not just about unwilted greens and sell-by dates anymore; it’s a mentality that is permeating our food culture and changing the paradigm.

  • Stage 1: Ceviche (or cebiche) has long been a staple of Peru and many Latin American cuisines. With chefs now adding unique herbs and vegetables, it has become a holistically fresh experience.
  • Stage 1: More and more wine drinkers, winemakers and restaurateurs have opened their eyes and their bars to the practice of serving wine on tap.
  • Stage 2: Fresh cheeses are gaining traction in both home and restaurant kitchens. Fresh cheeses are typically more affordable but have a shorter shelf, life lending them to day-to¬day applications.
  • Stage 2: When you can’t make it to a farmers market, bring the market to you! That’s the basic concept behind Community Supported Agriculture (CSA) programs, which are now expanding into new sectors of the food industry.
  • Stage 3: The “bistro salad” got glamorous in the late 20th century. This tendency has only increased in this century as the range of foods being featured in salads, especially fruits, has grown exponentially.
  • Stage 4: The prepared foods trends and choices made by natural grocery stores are setting a new standard for mainstream retailers to continue creating fresh, healthful eating options for diners at all hours of the day.
  • Stage 5: Regular milk remains a supremely fresh and popular product, now with all kinds of styles and forms bursting from the dairy case—including new chuggable flavored milks, raw milk, and goat milk.

Freshness & Culinary Trend Mapping Report

Published: February 2012
No. of Pages: 78

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The reports leverage the Center for Culinary Development’s (CCD) signature Trend Mapping technique, a validated method for identifying which culinary trends are gaining traction and which are simply flashes in the pan.

Each 65+ page journal is packed with trends, data, strategies and insights on the food industry that simply aren’t available anywhere else.

Each issue of the Culinary Trends Mapping Report:

  • Identifies the maturity level of foods and ingredients according to CCD’s unique, proprietary 5-stage trend mapping process.
  • Concentrates on a theme that is affecting the food industry, and then looks at the emerging and established trends along the Trend Map that are shaping this theme.
  • Delves into these trends and what they mean for you and the manufacturing, retailing, and foodservice industries.
  • Gives strategic insight into how consumers are thinking of and reacting to new foods and ingredients.
  • Provides business know-how regarding opportunities, challenges, and ways to implement current trends into foodservice, retail, and packaged goods operations.
  • Presents a feature interview with a member chef from CCD’s exclusive 80+ member Chefs’ Council who offers expert analysis and unique perspective on a specific trend.

Availability

Published every other month, the Culinary Trend Mapping Report is available for purchase as a single issue or a six-issue subscription.

Table of Contents

Executive Overview
Why Freshness?
Kimberly Egan
Executive Summary

Trend Summary
Stage 1 – Peruvian Ceviche
Wine on Tap
Stage 2 – Fresh Cheeses
CSA Programs
Stage 3 – Fresh Fruit in Entrée Salads
Stage 4 – Natural Grocery Prepared Foods
Stage 5 – Milk

Chef Speak: CCD Chefs’ Council® Voices
James McDonald: Fresh Inspiration

Strategic Implications
Opportunities for Freshness

Sources
Source List

Filed in: Food & Beverage
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