Global Beverage Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Beverage Industry

2012-05-18
Published : May-2012

The report analyzes how global beverage industry supplier companies’ media spending, marketing, sales strategies and practices, and business planning, are set to change in 2012-2013. This report provides the current size of the marketing and advertising budgets of global beverage industry suppliers and how spending by suppliers will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.”

The report also identifies future growth of buyers and suppliers, M&A, and e-procurement in the global food and beverage industry. It not only grants access to the opinions and strategies of business decision makers and competitors in the global food and beverage industry, but also examines their actions surrounding business priorities, by providing access to information categorized by region, company type, and size.

 

In 2012, 67% of supplier respondents anticipate an increase in marketing budgets, as compared to 72% in 2011. In addition, 30% of respondents expect up to a 5% increase in marketing budgets, while another 20% of respondents expect an increase of between 5 and 10%.

The marketing budgets of global food and beverage industry supplier respondents are expected to rise by an average of 4.5% over the next 12 months.

Supplier respondents plan to spend more on different online media formats such as newsletters, blogs, videos, webcasts, podcasts, online resource centers, and talkback.

Reasons to buy

  • Project industry trends and revenue growth expectations in 2012 and make informed business decisions.
  • Drive revenues by understanding future product investment areas and key growth regions.
  • Uncover key challenges and opportunities and identify key actions required to maintain and win buyer business.
  • Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
  • Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.

Buy your copy of this report @ http://www.reportsnreports.com/reports/160486-global-beverage-survey-2012-2013-market-trends-marketing-spend-and-sales-strategies-in-the-beverage-industry.html

Report Details:

Published: May 2012
No. of Pages: 140

Price: Single User License – US$2000              Corporate User License – US$6000

                                                     Request Sample

Table of Contents

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Executive Summary

3 Global Beverage Industry Dynamics
3.1 Revenue Growth Projections in the Global Beverage Industry
3.1.1 Revenue growth projections by beverage manufacturers
3.1.2 Revenue growth projections by suppliers
3.1.3 Revenue growth projections by region
3.1.4 Revenue growth projections by turnover
3.1.5 Revenue growth projections by senior level respondents
3.1.6 Company revenue growth optimism: cross industry comparison
3.2 Future Developments in Business Structure: Global Beverage Industry
3.2.1 Future developments in business structure by beverage manufacturers
3.2.2 Future developments in business structure by suppliers
3.2.3 Future developments in business structure by region
3.2.4 Future developments in business structure by company turnover
3.2.5 Future developments in business structure by senior level respondents
3.3 Merger and Acquisition (M&A) Projections: Global Beverage Manufacturers’ Industry
3.3.1 M&A activity projections by beverage manufacturers
3.3.2 M&A activity projections by suppliers
3.3.3 Merger and acquisition activity projections by region
3.3.4 Merger and acquisition activity projections by company turnover
3.4 Capital Expenditure Forecast: Global Beverage Manufacturers’ Industry
3.4.1 Forecast of capital expenditure by beverage manufacturers
3.4.2 Forecast of capital expenditure by suppliers
3.4.3 Forecast of capital expenditure by region
3.4.4 Forecast of capital expenditure by company turnover
3.5 Planned Change in Staff Recruitment: Global Beverage Manufacturers’ Industry
3.5.1 Planned change in staff recruitment by beverage manufacturers
3.5.2 Planned change in staff recruitment by suppliers
3.5.3 Planned change in staff recruitment by region
3.5.4 Planned change in staff recruitment by company turnover

4 Global Beverage Maufacturers’ Market Growth Outlook
4.1 Global Beverage Manufacturers’ Industry: Demand in Emerging Markets
4.1.1 Demand in emerging markets by beverage manufacturers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Global Beverage Manufacturers’ Industry: Growth in Developed Markets
4.2.1 Growth expectations in developed countries by beverage manufacturers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover

5 Threats and Opportunities: Global Beverage Manufacturers’ Industry
5.1 Global Beverage Manufacturers’ Industry: Leading Business Concerns for 2012-2013
5.1.1 Leading business concerns of beverage manufacturers
5.1.2 Leading business concerns of suppliers
5.1.3 Leading business concerns in 2012-2013 by region
5.1.4 Leading business concerns in 2012-2013 by company turnover
5.2 Global Beverage Manufacturing Industry: Key Supplier Actions to Secure Business
5.2.1 Actions to maintain and secure business by beverage manufacturers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by turnover
5.2.4 Actions to maintain and secure buyer business by procurement budget

6 Global Beverage Industry: Supplier Marketing Spend Activity

7 Global Beverage Industry: Marketing and Sales Behaviors in 2012-2013

8 Appendix

Filed in: Food & Beverage
Tags: 
More Reports
Title Price Buy Now

Bone & Joint Health Supplements Market by Type (Vitamin D, Vitamin K, Calcium, Collagen, Omega 3-Fatty Acid, Glucosamine-Chondroitin), Distribution Channels, Form (Tablets, Capsules, Liquid, Powder), Target Consumers and Region – Global Forecast to 2027

The global bone & joint health supplements market is estimated to be valued at USD 11.7 billion in 2022. It is projected to reach USD17.6 billion by 2027, recording a CAGR of 8.5% during the forecast period. Rising incomes have prompted households to increase their budgets and spend more on health and nutrition in addition to necessities such as food. Nutrition bars, in addition to protein supplements, are gaining popularity, particularly in urban areas. According to experts, food/sport supplements are becoming more popular, particularly vegetarians, increasingly feel the need to meet their protein requirements in order to stay healthy. “North America is projected to witness the growth of 7.9% during the forecast period.” The bone & joint health supplements market in Nort......
 $4950

Irrigation Automation Market by System (Automatic, Semi-automatic), Component (Controllers, Valves, Sprinklers, Sensors, Other components), Irrigation Type (Sprinkler, Drip, Surface), Automation Type, End-Use and Region – Global Forecast to 2027

The global market for irrigation automation is estimated at USD 4.2 Billion in 2022; it is projected to grow at a CAGR of 17.2% to reach USD 9.2 Billion by 2027.Key opportunities that promote the growth of this market include the presence of large-sized farms, which makes the adoption of irrigation automation ideal. The automatic irrigation system is growing at a high CAGR in the global irrigation automation market during the forecast period Automatic irrigation automation systems require no human intervention, which is why it is widely being adopted among the educated farmers. Automatic systems have a central controller that allows the growers to adjust when, where, and how much water is to be applied. Most controllers have a percentage adjust control so that it is simpler to adjust......
 $4950

Non-Meat Ingredients Market by Ingredient (Binders, Extenders, Fillers, Coloring & Flavoring Agents, Salts & Preservatives), Type (Beef, Pork, Mutton, Poultry), Product, source (plant, chemical, animal) & Region – Forecast to 2027

The global non-meat ingredients market is estimated to be valued at USD 36.6 billion in 2021. It is projected to reach USD 46.7 billion by 2027, recording a CAGR of 4.2% during the forecast period. The ease of use and hassle-free preparation offered by meat products processed with non-meat ingredients has added to their growing popularity and demand. To cater to the ever-increasing demand for processed meat products, processing plants are adopting various ways to increase production. One such method is the use of non-meat ingredients during meat processing. Meat processing plants are recognizing the importance of non-meat ingredients and their effects on end products. Non-meat ingredients such as binders, fillers, extenders, coloring agents, texturing agents, flavoring agents, preservative......
 $4950

Seaweed Protein Market by Source (Red Seaweed, Green Seaweed & Brown Seaweed), Extraction Process (Conventional Method & Current Method), Mode of Application (Food, Animal Feed & Additives, Personal Care & Cosmetics) & Region – Global Forecast to 2027

The market for Seaweed protein is estimated at USD 585 million in 2022; it is projected to grow at a CAGR of 14.1% to reach USD 1131 million by 2027. Increasing consumer health awareness and rising vegan population across regions are factors that have encouraged people to shift to alternate plant based protein such as seaweed protein. Consumers have become increasingly aware and conscious of their dietary habits. Lifestyle changes, along with a better understanding of fitness and health, have encouraged people to consume natural products. Increasing health awareness has also led consumers to shift to seaweed protein based products that are specific to their requirements. Consumers have become increasingly inclined toward a healthy lifestyle and nutrition rich natural food. With changing pr......
 $4950

Juice Concentrates Market by Type (Fruit, and Vegetable), Application (Beverages, Soups & Sauces, Dairy, and Bakery & Confectionery), Ingredient (Single-, and Multi-Fruit and Vegetable), Form, and Region – Global Forecast to 2027

The global juice concentrates market is estimated to be valued at USD 73.7 billion in 2022. It is projected to reach USD 93.7 billion by 2027, recording a CAGR of 4.9% during the forecast period. The beverage sector within the application has witnessed a revolutionary shift toward a healthier profile, the demand for innovation within the product portfolio followed an increasing trend. The changing dietary preferences of the people have led to a significant rise in the consumption of nutritional foods and juices, which in turn is expected to increase the demand for juice concentrates in the market. Therefore, manufacturers of fruit juice concentrates around the world are becoming innovative, market-driven, and cost-efficient. The market is witnessing strong demand for consistently high qual......
 $4950

Specialty Food Ingredients Market by Type (Acidulant, Colors, Flavors, Enzymes, Emulsifiers, F&B Starter Culture, Preservatives, Functional Food Ingredients, Specialty Starches, Sugar Substitutes), Distribution Channel – Global Forecast to 2027

The global specialty food ingredients market is estimated to be valued at USD 148.2 billion in 2022. It is projected to reach USD 196.2 billion by 2027, recording a CAGR of 5.8% during the forecast period. Specialty food ingredients have technological and/or functional benefits and are essential in providing today's consumers with a wide range of tasty, safe, healthy, affordable, qualitative, and sustainably produced food. They form a key segment in the European food industry that is used in many consumer foods and have consequently become part of our daily life. Several developments have been made over the past few decades in the field of specialty food ingredients. The global demand for specialty food ingredients is on the rise in the food & beverage and health supplement industri......
 $4950

Fruit & Vegetable Ingredients Market by Category (Fruits and Vegetables), Nature (Organic, Conventional), Type (Concentrates, Pastes & Purees, NFC Juices, and Pieces & Powders), Application, and Region – Global Forecast to 2027

The fruit & vegetable ingredients market is estimated to be valued at USD 207.8 billion in 2021. It is projected to reach USD 280.9 billion by 2027, recording a CAGR of 5.2% during the forecast period. The global fruit & vegetable ingredients market can be defined as those fruit and vegetable products which are processed naturally or chemically to withstand the flavor and taste to be used in various applications—is witnessing significant growth due to the increasing awareness about the natural ingredients and cost-effectiveness offered by them, along with the enhanced functionalities they provide in comparison to native ingredients. Fruit & vegetable ingredients are a processed or semi-processed form of raw fruit & vegetables, which are transformed into concentrates, past......
 $4950

3D Food Printing Market by Vertical (Government, Commercial, and Residential), Technique (Extrusion Based Printing, Selective Laser Sintering, Binder Jetting and Inkjet Printing), Ingredient and Geography – Global Forecast to 2027

“The 3D food printing market is projected to grow at a CAGR of 57.3%.” According to MarketsandMarkets, the 3D Food Printing market is estimated to account for nearly USD 201 million in 2022 and is projected to grow at a CAGR of 57.3%, to reach nearly USD 1,941 million by 2027. The 3D food printing market is mainly impacted by innovations, as manufacturers are always introducing new processing techniques to produce complex food products of different shapes and sizes, thereby focusing on catering to the increasing demand of customized food products and changing consumer behavior. “Asia pacific: fastest growing segment of 3D food printing market, by region” The 3D food printing market in the Asia Pacific is projected to witness the fastest growth between 2022 and 2027. Asia P......
 $4950

HMO Market by Type (2’ Fl, 3’ Fl, 3’ Sl, 6’ Sl), Application (Infant Formula, Functional Food & Beverages, Food Supplement), Concentration (Acidic, Neutral) & Region (North America, Europe, APAC, South America, RoW) – Global Forecast to 2027

The global market for HMO market is estimated to be valued at USD 199 million in 2022. It is projected to reach USD556 million by 2027, recording a CAGR of 22.7% during the forecast period. Human milk oligosaccharides (HMOs) are part of the functional ingredients of breast milk. They are the third most abundant component of milk after lactose and lipids. HMOs act as prebiotics; they support beneficial bacteria growth and have anti-pathogenic effects. Recent studies show that HMOs can boost infant health and reduce disease risk. HMOs are the main nutrients that benefit infants’ growth and are abundantly present in human milk. Currently, HMOs have been synthesized artificially in infant milk formulations to benefit infants who cannot be fed with breast milk, support their growth, and provi......
 $4950

Food Grade Lubricants Market by base oil [Synthetic Oil, Mineral Oil, Bio-based], Application (Food, Beverages, Pharmaceuticals & Cosmetics), and Region (North America, Europe, Asia Pacific, MEA, South America) – Global Forecasts to 2027

“Increasing demand for bio-based food grade lubricants is expected to drive the food grade lubricants market.” The food grade lubricants market is estimated to grow to USD 495 million by 2027 from USD 352 million in 2022, at a CAGR of 7.0%.There are many environmental issues related to synthetic and mineral oil-based food grade lubricants. The healthcare and food-processing industries demand a need for food grade lubricants that are less toxic and biodegradable. Research aimed at enhancing the performance of current bio-based lubricants will be key to meeting this need because of its numerous advantages over synthetic and mineral oils such as high boiling point means less emissions, high biodegradability, high lubricity, high shear stability, high tool life, high viscosity index, lo......
 $4950
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy