Global Food and Beverage Survey 2013–2014: Market Trends, Marketing Spend and Sales Strategies in the Global Food and Beverage Industry” is a new report by Canadean that that analyzes how food and beverage industry supplier companies” media spend, marketing and sales strategies and practices, and business planning are set to change in 2013–2014. Additionally, this report presents comparative analysis between four years of survey results (wherever applicable). This report provides the current size of the marketing and advertising budgets of global food and beverage industry suppliers and how spending by global food and beverage industry suppliers will change, providing an insight into global marketing behavior. In addition, the report identifies future growth of global food and beverage industry buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size
Why was the report written?
This report is the result of an extensive survey drawn from Canadean”s exclusive panel of leading food and beverage industry companies. The report provides data and analysis on global food and beverage industry suppliers” media spend, marketing and sales strategies, and practices and business planning within the global food and beverage industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global food and beverage industry. The report also identifies global food and beverage industry buyers” and suppliers” future growth, M&A, and investment expectations.
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What is the current market landscape and what is changing?
According to survey results, 68% and 48% of global food and beverage manufacturer respondents are ”more optimistic” about the revenue growth for their company in 2013 respectively.
What are the key drivers behind recent market changes?
Across the global food manufacturers” industry, ”new products and services”, ”improving operational efficiency” and to ”expand in emerging markets” are the expected key changes in business structure in 2013.
What makes this report unique and essential to read?
This report is the result of an extensive survey drawn from Canadean”s exclusive panel of leading food and beverage industry companies. It provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 2013–2014; additionally, this report presents comparative analysis between four years of survey results (wherever applicable). Furthermore, the report reveals the current size of food and beverage industry suppliers” marketing and advertising budgets and how expenditure by industry suppliers will change, providing insight into global marketing behavior. This report identifies the key marketing aims of organizations and the sales strategies companies will adopt in order to adapt to market conditions in 2013. Additionally, it aims to identify key amendments to marketing agencies that aid business generation, respondents” criteria for marketing agency selection, and attitudes towards marketing and sales.
Key Features and Benefits
- Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.
- Drive revenues by understanding future product investment areas and key growth regions.
- Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.
- Formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer”s changing needs.
- Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.