ReportsnReports adds new market research report “Global Packaging Survey 2013-2014 – Market Trends, Buyer Spend and Procurement Strategies in the Global Packaging Industry” to its store.

Of respondents across the industry, 59% are ‘more optimistic’ about revenue growth for their company in 2013 compared to 44% of respondents in 2012. The increase in world aging population, increase in sales of packed food and beverages and growing popularity of luxury products, and an increase in customer spending is expected, which in turn contributed to the revenue optimism of packaging companies.

According to 42% of packaging buyer respondents, Brazil is considered the most important region for growth amongst emerging markets, along with India and China, according to 37% and 32% of respondents respectively. Furthermore, packaging supplier respondents also consider China to be a promising market for growth, followed by Brazil and Eastern Europe. As in most emerging markets, Brazil has a high growth potential due to its growing demand in the domestic and Latin American markets for consumer products, resulting from a rising middle-income population and growing affluence.

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Survey results indicate that the top five developed countries expected to generate the most significant demand for the global packaging industry in 2013 are the US, Singapore, Taiwan and Hong Kong, Germany, South Korea, and the UK. The US is a chief packaging market and the prime location of many packaging companies; stringent regulatory policies enforced by the US Government and increasing consumer awareness regarding recyclable and green packaging for the food and beverage sector have forced manufacturers of food processing packaging materials and machinery to invest in research and development, and new facilities.

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Reasons to buy
•Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.
•Drive revenues by understanding future product investment areas and key growth regions.
•Uncover the key challenges and opportunities, and identify the key actions required to maintain and win buyer business.
•Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
•Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.

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