Global Trends in Dermocosmetics: The middle ground between medicine and cosmetics

Summary

Dermocosmetics are topical (externally applied) personal care products that combine clinical research and ingredients with traditional cosmetics in order to target specific skin conditions. Dermocosmetics should be distinguished from cosmeceuticals, which are beauty-oriented and are marketed as providing advanced results over traditional cosmetics thanks to “clinically inspired ingredients. Dermocosmetics tend to be aimed at solving or curing a particular skin condition. This increases their efficacy and improves consumer confidence that their needs will be met.

Consumer drivers in dermocosmetics –
– Loss of trust: Consumers seek products they can trust, especially when those products are absorbed by their skin, thereby increasing the need for strong evidence and credibility.
– Informed consumers: Consumers are increasingly well educated about the contents of the personal care products they use; this drives them towards products backed by clinical evidence and active ingredients.
– Aversion to invasive treatments: Consumers have many reasons to shy away from invasive treatments, including perceived risk and desire for less artificial alternatives; dermocosmetics help fill that space by positioning themselves between medicine and cosmetics.
– Social pressures: Consumers are feeling pressured by a self(ie)-conscious society to use anti-aging and skincare products at younger ages than prior generations.

Innovation trends in dermocosmetics –
– Medicated beauty: Consumers seek increased efficacy in their product choices, prompting greater emphasis on evidence from clinical trials.
– Product specificity: Consumers seek products that address their specific needs as opposed to products claiming to be a panacea.
– Anti-aging concerns: Anti-aging products are no longer confined to older population segments; increased lifespans provoke the need for lifelong anti-aging measures including but not limited to sun protection and wrinkle reduction.

Younger consumers are starting to use anti-aging products, but perhaps the most important step that any consumers can take to slow the signs of aging is to protect their skin from environmental irritants. Rising consumer awareness of these adverse effects means that there is a lot of potential for growth in cosmetics, but especially in dermocosmetics, to provide clinically tested protection from environmental irritants.

The report “Global Trends in Dermocosmetics” examines the growing prominence of dermocosmetics and the trends that are driving this growth. It examines the products of key brands and their selling points, opportunities in the market, and the future outlook for the sector.

Companies mentioned in this report: Obagi, E45, Eucerin, La Roche Posay, Avene.

Scope

– 67% of consumers say that how familiar/trustworthy/risk-free a product feels always or often influences their product choice.
– 43% of consumers globally have a favorable perception of products that have claims tailored to their needs.
– 37% of consumers globally say that clinically inspired ingredients would increase their trust in a personal care brand.

Reasons to buy

– Compare the strategies and brands involved in dermocosmetics.
– Understand the ways that dermocosmetics appeal to consumers.
– Understand the trends driving the growth in dermocosmetics.