Growth Opportunities in Soft Drinks

2012-01-06
Published : Jan-2012

Report Summary

The soft drinks industry is a more challenging environment than ever before. While there exists a renewed focus on value for money, consumers continue to demand premium products that meet their health, indulgence and convenience needs. This report highlights best-practice across global markets in meeting this challenge and helps manufacturers to target their NPD budget to the most effective uses.

Features and benefits

* Key trends, market drivers and resistors across the global soft drinks market.
* Analysis of new soft drinks launched between 2007 and 2011, based on Product Launch Analytics data.
* Details of NPD and innovation trends in soft drinks across all key geographies and categories.
* Analysis of how social and economic trends are interacting with innovative NPD in global soft drinks markets.
* Examples of products that exemplify successful on-trade NPD within the soft drinks market.

Growth Opportunities in Soft Drinks Market

Published: December 2011
No.OF Pages: 145
Price: Single User License – US$ 2875      Corporate User License US$ 10781

Table Of Contents

John Band
Disclaimer

EXECUTIVE SUMMARY
Growth opportunities in soft drinks
Innovation and new product development
Consumer trends driving innovation
The future of innovations in soft drinks

Introduction
Introduction
Market definitions
What this report is about
Scope of report

Growth opportunities in soft drinks
Summary
Introduction
Market overview
Soft drinks overview by category
Soft drinks overview by region
Category breakdown
Bottled water
Carbonates
Concentrates
Functional drinks
Juices
RTD tea & coffee
Smoothies
Major country profiles
Brazil
China
France
Germany
India
Italy
Japan
Russia
United Kingdom
United States

Innovation & new product development
Summary
Introduction
Major soft drinks NPD trends
Product claim trends
Flavor trends
Packaging trends
Country and regional trends
Innovative products
Category-level analysis
Bottled water
Carbonates
Concentrates
Functional drinks
Juices
RTD tea & coffee
Smoothies

Consumer trends driving innovation
Summary
Introduction
Austerity will drive closer connections with consumers
Growth of private label and value brands
Mass-premium products are still relevant, although constrained
Mass customization will become an important marketing strategy
Some austerity trends fit better than others with emerging markets
Health and wellness will continue to be a major trend
Major drinks players are growing the market but cutting prices
New types of functionality can attract non-traditional consumers
Regulation and consumer skepticism will remain obstacles
Health is becoming important in developing markets
Consumer interest in sustainable products remains strong
Renewable packaging is becoming mainstream
Natural ingredients will become more important across all categories
New packaging types allow delivery of active ingredients
Convenience remains important, despite economic changes
Functional convenience is a powerful trend overlap
Convenience needs to be balanced against brand image
Convenience is spreading to non-traditional categories and occasions

The future of innovations in soft drinks
Summary
Introduction
Future regional trends
China’s shift towards consumption and global power
India’s slow, painful journey to consumer capitalism
Other developing countries continue to develop
Future marketing trends
The breakdown of big brands
The blurring of retailer and manufacturer
Personalization will become increasingly important
Future consumer trends
Demographic positioning is becoming more complex
Novel non-fruit flavors will continue to launch, but will remain unloved
Future packaging trends
Health concerns will also spread into packaging
New technologies will deliver consumer benefits

Appendix
Category-level definitions
Carbonates
Concentrates
Functional drinks
Juices
RTD tea & coffee
Smoothies
Methodology

List Of Tables

Table: Global bottled water market by category, 2005-2015
Table: Global carbonates market by category, 2005-2015
Table: Global concentrates market by category, 2005-2015
Table: Global functional drinks market by category, 2005-2015
Table: Global juices market by category, 2005-2015
Table: Global RTD tea & coffee market by category, 2005-2015
Table: Global smoothies market by category, 2005-2015
Table: Brazil soft drinks market by category, 2005-2015
Table: China soft drinks market by category, 2005-2015
Table: France soft drinks market by category, 2005-2015
Table: Germany soft drinks market by category, 2005-2015
Table: India soft drinks market by category, 2005-2015
Table: Italy soft drinks market by category, 2005-2015
Table: Japan soft drinks market by category, 2005-2015
Table: Russia v soft drinks market by category, 2005-2015
Table: United Kingdom soft drinks market by category, 2005-2015
Table: United States soft drinks market by category, 2005-2015
Table: Soft drinks new product launches by product claim, 2006-2011
Table: Soft drinks new product launches by flavor, 2006-2011
Table: Soft drinks new product launches by packaging type, 2006-2011
Table: Soft drinks new product launches by country, 2006-2011
Table: Bottled water new product launches by product claim, 2006-2011
Table: Bottled water new product launches by flavor, 2006-2011
Table: Carbonates new product launches by product claim, 2006-2011
Table: Carbonates new product launches by flavor, 2006-2011
Table: Concentrates new product launches by product claim, 2006-2011
Table: Concentrates new product launches by flavor, 2006-2011
Table: Functional drinks new product launches by product claim, 2006-2011
Table: Functional drinks new product launches by flavor, 2006-2011
Table: Juices new product launches by product claim, 2006-2011
Table: Juices new product launches by flavor, 2006-2011
Table: RTD tea & coffee new product launches by product claim, 2006-2011
Table: RTD tea & coffee new product launches by flavor, 2006-2011
Table: Smoothies new product launches by product claim, 2006-2011
Table: Smoothies new product launches by flavor, 2006-2011
Table: Bottled water definitions
Table: Carbonates definitions
Table: Concentrates definitions
Table: Functional drinks definitions
Table: Juices definitions
Table: RTD tea & coffee definitions
Table: Smoothies definitions

List Of Figures

Figure: Global soft drinks value by category ($bn), 2005-2015
Figure: Global soft drinks volume by category (liters bn), 2005-2015
Figure: Global soft drinks value & volume growth by category, 2005-10
Figure: Global soft drinks value & volume growth forecast by category, 2010-15
Figure: Global soft drinks price growth by category, 2005-2015
Figure: Global soft drinks value by region ($bn), 2005-2015
Figure: Global soft drinks volume by region (liters bn), 2005-2015
Figure: Global soft drinks value & volume growth by region, 2005-2010
Figure: Global soft drinks forecast value & volume growth by region, 2010-2015
Figure: Global soft drinks price growth by region, 2005-2015
Figure: Soft drinks value growth by major country, 2005-2015
Figure: Soft drinks volume growth by major country, 2005-2015
Figure: Soft drinks price growth by major country, 2005-2015
Figure: Coca-Cola’s Minute Maid Pulpy was developed in China and rolled out worldwide
Figure: Soft drinks new product launches by category, 2006-2011
Figure: Word cloud showing product claims for new soft drinks launches, 2006/2011
Figure: Within the dominant category of bottles, there is still substantial room for innovation
Figure: Soft drinks new product launches by region, 2006-2011
Figure: Innovative new product launches by innovation type, 2006-2011
Figure: Innovative new product launches by category, 2006-2011
Figure: Innovative ‘energy shots’ from Red Bull and Monster Hitman were ultimately unsuccessful
Figure: Word cloud showing product claims for new bottled water launches, 2006/2011
Figure: Many North American retailers have launched ranges of premium private label flavored bottled waters
Figure: Bottled water new product launches by region, 2006-2011
Figure: Word cloud showing product claims for new carbonates launches, 2006/2011
Figure: Even in mid-income markets dominated by cola, most new launches are fruit-flavored
Figure: Carbonates new product launches by region, 2006-2011
Figure: Word cloud showing product claims for new concentrates launches, 2006/2011
Figure: Concentrates new product launches by region, 2006-2011
Figure: Powder concentrates dominate in Latin America, including premium on-trend variants
Figure: Word cloud showing product claims for new functional drinks launches, 2006/2011
Figure: Lucozade Sports Lite has a superficial sports positioning, but is primarily aimed at lifestyle users
Figure: Functional drinks new product launches by region, 2006-2011
Figure: Word cloud showing product claims for new juices launches, 2006/2011
Figure: Juices new product launches by region, 2006-2011
Figure: Premium nectars and fruit drinks are popular launches in Latin America
Figure: Word cloud showing product claims for new RTD tea & coffee launches, 2006/2011
Figure: RTD tea & coffee new product launches by region, 2006-2011
Figure: Europe’s adoption of natural RTD teas cuts across countries and positionings
Figure: Word cloud showing product claims for new smoothies launches, 2006/2011
Figure: Protein Plus Parfait Smoothie is a novel formulation, but a conventional strawberry flavor
Figure: Tymark Fruit of the World and Gold Digger tap into the mass-premium trend in very different ways
Figure: Starbucks’ Frappuccino website allows customers to create their own virtual drink
Figure: VitaSoy launched 70 limited edition packs with greeting messages, and also allowed full customization via its website
Figure: Coca-Cola has rolled out personalized Coke cans and bottles in Australia
Figure: The Tropicana Essentials range is PepsiCo’s attempt to enter the functional drinks market
Figure: Drinkoff Sobering Jam and Mind Essential Confidence Shot both offer unusual functional benefits
Figure: New types of functional drinks target specific conditions and consumer types
Figure: Brazilian brand Sunlover is hoping to succeed where Nestle’s Glowelle failed
Figure: Soft drinks with health claims are becoming increasingly popular in China
Figure: Key drivers behind consumer interest in sustainable drinks
Figure: Coca-Cola and Pepsi have both launched sustainably-positioned recyclable bottle types
Figure: Coca-Cola has used natural sweetener Stevia in mid-sugar products in France and Switzerland
Figure: Beetroot and olives are examples of non-traditional naturally functional drinks ingredients
Figure: Activate Workout and Boost Kid Essentials are both finally mixed as part of the consumer’s drinking process
Figure: More functional products are adopting a convenience/on-the-go positioning
Figure: Pepsi rolled out small-serve diet cans of very different dimensions in the US and UK in 2011
Figure: Mio is an innovative ‘water enhancer’, redefining the concentrates category
Figure: Key actionable recommendations for global soft drinks innovation
Figure: Child-focused Bot Water was relaunched as a drink without a specific demographic positioning
Figure: It seems unlikely that these salt-based soft drinks will reach the mainstream
Figure: Energy Balls and King Energy both include novel packaging types


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