Favourable weather conditions and product innovation were the main drivers behind the category’s 8% current value growth rate in 2011. Electric insecticides continued to register among the strongest current value growth of 12%. Product innovation in sprays and heavy advertising spend buoyed growth of spray/aerosol insecticides, which achieved current value growth of 5%. Other home insecticides registered current value growth of 18%, but remained a minor category. The category contains ant sand

Euromonitor International”s Home Insecticides in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years” experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Australian Home Insecticides Industry

Published: June 2012                            No. of Pages: 20                              Price: US $ 900

Table of Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Insecticides by Category: Value 2006-2011
Table 2 Sales of Home Insecticides by Category: % Value Growth 2006-2011
Table 3 Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2011
Table 4 Home Insecticides Company Shares 2007-2011
Table 5 Home Insecticides Brand Shares 2008-2011
Table 6 Forecast Sales of Home Insecticides by Category: Value 2011-2016
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2011-2016
Pascoe”s Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
Summary 1 Pascoe”s Pty Ltd: Key Facts
Summary 2 Pascoe”s Pty Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Pascoe”s Pty Ltd: Competitive Position 2011
Executive Summary
Australia Weathers the Storm
Make It Easy, Make It Work
Multinationals Remain on Top
Supermarkets Woolworths and Coles Flex Their Muscles
Australia To Hold Up Better Than Most
Key Trends and Developments
Aggressive Expansion Plans for Private Label
Convenience Is King
Australia Remains Attractive To Global Brands
Eco Brands Still Have Local Appeal
Market Indicators
Table 8 Households 2006-2011
Market Data
Table 9 Sales of Home Care by Category: Value 2006-2011
Table 10 Sales of Home Care by Category: % Value Growth 2006-2011
Table 11 Home Care Company Shares 2007-2011
Table 12 Home Care Brand Shares 2008-2011
Table 13 Penetration of Private Label by Category 2006-2011
Table 14 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 16 Forecast Sales of Home Care by Category: Value 2011-2016
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources