While home furnishings have been adversely affected by the recession, the economic downturn has caused a trend towards “cocooning”, with more people eating at home rather than going out to eat. Therefore, value sales for homewares have continued to grow throughout the review period. However, fluctuations in the peso and in the price of raw materials, especially aluminium, have cut into producer profits, particularly those who sell goods that are manufactured outside Mexico.
Euromonitor International’s Homewares in Mexico report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand – from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Published : May 2012 No. of Pages : 25 Price:US$900
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Homewares by Category: Value 2006-2011
Table 2 Sales of Homewares by Category: % Value Growth 2006-2011
Table 3 Homewares by Type: % Value Breakdown 2009-2011
Table 4 Homewares Company Shares 2009-2011
Table 5 Homewares Brand Shares 2009-2011
Table 6 Sales of Homewares by Distribution Format: % Analysis 2006-2011
Table 7 Forecast Sales of Homewares by Category: Value 2011-2016
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2011-2016
Cinsa SA De Cv in Home and Garden (mexico)
Strategic Direction
Key Facts
Summary 1 Cinsa SA de CV: Key Facts
Summary 2 Cinsa SA de CV: Operational Indicators
Company Background
Production
Summary 3 Cinsa SA de CV: Production Statistics 2011
Competitive Positioning
Summary 4 Cinsa SA de CV: Competitive Position 2011
Grupo Vasconia Sab in Home and Garden (mexico)
Strategic Direction
Key Facts
Summary 5 Grupo Vasconia SAB de CV: Key Facts
Summary 6 Grupo Vasconia SAB de CV: Operational Indicators
Company Background
Production
Summary 7 Grupo Vasconia SAB de CV: Production Statistics 2011
Competitive Positioning
Summary 8 Grupo Vasconia SAB de CV: Competitive Position 2011
Executive Summary
Home and Garden Rebounds in 2011
Government Policies Boost Home Sales and Renovations
Domestic Manufacturers Remain Powerful Despite Competition From Asia
Chained Retailers Increase Shares
Home and Garden To Reach To Pre-recession Levels in 2012
Key Trends and Developments
Slow Economic Recovery As GDP Rebound But Unemployment Remains High
Large Chains Expand To the Detriment of Independent Retailers
Rising Number of Households – Promising Prospects for Home and Garden
Government Programmes Boost Demand for Home Improvement Products
Violence Grows in Mexico, Negatively Impacting Home Furnishings
Market Data
Table 9 Sales of Home and Garden by Category: Value 2006-2011
Table 10 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 11 Home and Garden Company Shares 2009-2011
Table 12 Home and Garden Brand Shares 2009-2011
Table 13 Penetration of Private Label by Category 2009-2011
Table 14 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 15 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 9 Research Sources
