The percentage of clothing shoppers in the 25–54 age bracket declined in 2012, while the share of 16–24s and 65+s increased. Despite increased university fees and low employment levels, there are more young clothing shoppers in this year’s survey with the greater availability of value retailers and online fashion players encouraging them to shop

With purchases becoming far more considered due to limited disposable incomes restricting discretionary purchases, it has become even more important for retailers to ensure that prices are competitive and that price points are justified through product quality and convenience to make customers believe their purchases provide good value for money

Primark is now the most preferred store cited by New Look’s disloyal customers. This is an issue for New Look, as the value player continues to widen its presence in the UK. The same also applies to the second most preferred store H&M. They are becoming more fashionable and offer similar price points to New Look – threatening its market position

Britain Clothing Market

Published: April 2012
No. of Pages: 278

Price: Single User License – US$5250             Corporate User License – US$13125

Features and Benefits

• Identify how main players in clothing drive loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration
• Understand which strategies are most effective at driving customer loyalty in clothing and justify your own business investments
• Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunities

Your Key Questions Answered

• How has the profile of the consumers shopping at the main clothing players changed over the past year and what has caused this?
• What drives consumers to shop for clothing at both you and your competitors? What makes them disloyal?
• How many other stores do your shoppers use for clothing and what stores are these? Will these be a threat going forward?