Motorcycle Industry in China to 2016

2013-03-07
Published : Mar-2013

This study analyzes demand for motorcycles in China. Motorcycles covered include gas-powered — or internal combustion engine (ICE) motorcycles — and electric-powered types. Gas motorcycles are segmented by engine displacement: light motorcycles (50 cc or less), medium motorcycles (above 50 cc and less than 250 cc), and heavy motorcycles (250 cc and above). The ICE motorcycle market is also segmented by motorcycle type (i.e., cruisers, scooters, and underbones). Electric motorcycles are segmented by type — mopeds, electric bicycles, and scooters and other types — and by battery chemistry — lead-acid, lithium, and nickel-metal hydride.

Historical data are provided for 2001, 2006, and 2011, with forecasts to 2016 and 2021. Aside from examining the Chinese motorcycle market by product type, this study also presents data for sales of motorcycles in China by market (transportation, recreation and sport, and other) and by region (e.g., Central-North, Central-East, and Southwest). The term “sales” — used interchangeably with “market,” “demand,” and “consumption” — is defined as all shipments from Chinese plants, plus imports minus exports. The renminbi (or RMB) is the official currency of the People’s Republic of China, and the base unit of the renminbi is the yuan. The term “yuan” is used throughout this report when referring to currency amounts. “Gas motorcycles” and “ICE motorcycles” are used interchangeably.

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All of the national market statistics presented exclude motorcycle demand in Hong Kong and Macau, even though these special administrative regions formally became part of the People’s Republic of China during the late 1990s — Hong Kong in 1997 and Macau in 1999. Taiwan, which is economically independent from the rest of China and not under the administration of the central government, is excluded from the scope of this study as well.

In addition, major suppliers of motorcycles are identified and profiled, and the key competitive variables for this industry are discussed. The entire report is framed within the Chinese motorcycle industry’s economic and market environments. Motorcycle revenues by company data presented in the “Industry Structure” section are estimates based on consultation with multiple sources. Market share is calculated based on sales of motorcycles produced in company manufacturing facilities; joint venture sales are allotted according to each company’s share in the venture. Tabular details may not add to totals due to independent rounding, and calculated ratios may reflect unrounded numbers. Macroeconomic and demographic indicators in this study were obtained from The Freedonia Group Consensus Forecasts dated June 2012.

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