This report offers:

• Consumer data based on proprietary surveys and consumer group tracking and modeling for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready to Drink Tea & Coffee.
• Detailed consumer segmentation covering 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
• Consumer penetration for brands and private labels, based on the original survey results augmented with subsequent consumer tracking and modeling.
• Unique retailer choice data at the product category level, again based on the original survey results’ augmentation with consumer tracking and modeling.

This will facilitate:

• A clear understanding of who is consuming what and what is motivating this consumption.
• Accurate quantification of the impact of consumer trends on specific segments of the market, as well as the market as a whole.
• The informed updating of marketing tactics and strategic planning based on the very latest consumer behavior.

Changing Life stages and Personal Space and Time are identified as having Greatest Impact on Consumer Behavior in the US Soft Drinks market.

Consumer specialist new report – The US Soft Drinks Market: What Consumers Drinks and Why? – is the result of its unique, highly detailed, and proprietary study of consumers’ Soft Drinks consumption habits, offering highly segmented data on the influence of 20 consumer trends on 26 consumer groups over 7 product categories within the Soft Drinks sector. Together with its provision of consumer penetration data for brands and private labels, and unique retailer choice data at the product category level – both of which augment original survey results with subsequent consumer tracking and modeling – this report answers the key questions integral to any Consumer Packaged Goods organization’s success: who is consuming what, and what is motivating this consumption? With its accurate quantification of the impact of consumer trends on specific segments of the market, The US Soft Drinks Market: What Consumers Drinks and Why? Facilitates informed updating of marketing tactics and strategic planning, and should be considered required reading for those serious about capitalizing on the opportunities in the US’s Soft Drinks market.As economic and societal change drives incremental evolution of behavioral patterns, consumers’ consumption patterns can undergo changes as a result of a multitude of different trends: from indulgence to media influence, from aspirations for healthy lifestyles to the shifting state of gender roles, an understanding of which segments of society are consuming which products and why provides companies with an invaluable insight into the motivating forces of the market, allowing them to position their products with maximum efficiency and reap the greatest rewards.

Some key insights include:

• The consumption of Concentrates in the US is much lower compared with other Soft Drinks categories such as Juices and Sparkling Soft Drinks. The category records a large number of Non-Users across all age groups and very few Heavy users.

• Similar to the Concentrates market, the US Smoothies market is also not a large market in comparison to other Soft Drinks. The market share of the Kids & Babies age group is almost double that of Tweens & Early Teens, showing that the health benefits, of providing children with vital nutrients such as vitamins, associated with Smoothies only affect the youngest consumers.

• Bottled water is the third biggest Soft Drinks market in the US. Usage patterns do not vary significantly across age groups, although the number of Non-users increases with age. This is because Bottled Water consumption is linked to physical activity and sports, participation of which declines with age.

• Health is the most important trend in the Functional drinks market, highlighting the importance of communicating the specific health benefits products in this category provide to consumers.

• Juices constitute the second largest segment in the overall Soft Drinks market. Kids & Babies account for a significant share of the market, featuring the heaviest users and the fewest Non-users. Parents play a key role in this, as they encourage their children to consume Juices because of their high vitamin content.