Quarterly Beverage Tracker Fourth Quarter 2016: Colombia
Summary
In Q4-16 it was observed that there was a deceleration of growth for ACB. The soft drinks industry reported a strong contraction. Aggressive price increments along with a rainy season impacted on the performance of the category. Alcoholic drinks continued showing a fast growth, driven mostly by the beer industry. For 2017 it is anticipated that the ACB industry will show a moderate growth.
GlobalData’s Colombia Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering –
– Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
– Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
– An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
– Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
Scope
– Packaged water experienced growth, mostly driven by the growing sales of the PET single serve segment.
– The Bulk/HOD Water category experienced a huge decline due to the lack of support by the leading players.
– The aggressive price increments carried out by leading players, resulting a significant decline in the Carbonates category.
– New product developments particularly those related to new sizes have generated volume increases for the dairy drinks.
Reasons to buy
– Gain an in-depth understanding of the most up-to-date trends in the Colombia beverage industry to support and enhance your strategic planning
– Investigate the latest quarterly and emerging annual trends in Colombia to back your marketing initiatives
– Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
– View a selection of the key quarterly new soft drinks product launches and identify competitor activity
– Access a quarterly Special Focus on a current industry ?hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation