Supplier Marketing Spend Activity in the Beverage Industry – 2012-2013

2012-07-13
Published : Jul-2012

The overall size of the marketing budgets of global beverage industry supplier companies reveals the current investment into this area by competitors. This section identifies budgets by turnover and geography. The average size of the global annual marketing budget of beverage industry supplier respondents in 2012 is US$3.5 million, as compared to US$2.5 million in 2011 and US$1.3 million in 2010. This implies that marketing budgets have increased during 2011–2012 and that companies are devising aggressive marketing plans that correspond with the positive growth expectations projected by survey respondents.

 Annual Marketing Budgets: Global Beverage Industry Suppliers (%), 2010–2012

Additionally, for 2012, 75% of supplier respondents project low marketing budgets of less than US$250,000, as the advancement of technologies such as email and social media marketing have increased focus on these low cost and highly effective marketing channels. Furthermore, companies are spending an increasingly higher proportion of their marketing budgets on more effective marketing strategies, and to reduce their marketing expenditure, many supplier companies plan to enhance the internal alignment between sales and marketing functions, which will enable them to create consistent messaging using limited marketing resources. Only 1% of supplier respondents plan to increase their marketing budget to over US$50 million in 2012.

This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading beverage industry executives. It analyzes how spending activities of the suppliers are set to change in the beverage industry in 2012–2013. This report gives you access to the category-level spending behavior of leading supply decision makers and provides access to information categorized by region, company type and size.

Supplier Marketing Spend Activity in the Beverage Industry – 2012-2013

Published: July 2012                                                                        No. of Pages: 48

Price: Single User License: US $ 700                           Corporate User License: US $ 2100    

  Buy Now             

Reasons to buy

• Provides historical marketing expenditure by supplier type and region.
• Includes analysis on the changing spending behavior of suppliers by product and category.

• Gives readers access to opinions drawn from leading beverage industry executives.
• Offers data on the current size of the marketing and advertising budgets of supplier companies in the beverages industry.
• Provides insight into the marketing behaviors of the global beverage industry and market competition for supplier companies.

Filed in: Food & Beverage
More Reports
Title Price Buy Now

Bone & Joint Health Supplements Market by Type (Vitamin D, Vitamin K, Calcium, Collagen, Omega 3-Fatty Acid, Glucosamine-Chondroitin), Distribution Channels, Form (Tablets, Capsules, Liquid, Powder), Target Consumers and Region – Global Forecast to 2027

The global bone & joint health supplements market is estimated to be valued at USD 11.7 billion in 2022. It is projected to reach USD17.6 billion by 2027, recording a CAGR of 8.5% during the forecast period. Rising incomes have prompted households to increase their budgets and spend more on health and nutrition in addition to necessities such as food. Nutrition bars, in addition to protein supplements, are gaining popularity, particularly in urban areas. According to experts, food/sport supplements are becoming more popular, particularly vegetarians, increasingly feel the need to meet their protein requirements in order to stay healthy. “North America is projected to witness the growth of 7.9% during the forecast period.” The bone & joint health supplements market in Nort......
$4950

Irrigation Automation Market by System (Automatic, Semi-automatic), Component (Controllers, Valves, Sprinklers, Sensors, Other components), Irrigation Type (Sprinkler, Drip, Surface), Automation Type, End-Use and Region – Global Forecast to 2027

The global market for irrigation automation is estimated at USD 4.2 Billion in 2022; it is projected to grow at a CAGR of 17.2% to reach USD 9.2 Billion by 2027.Key opportunities that promote the growth of this market include the presence of large-sized farms, which makes the adoption of irrigation automation ideal. The automatic irrigation system is growing at a high CAGR in the global irrigation automation market during the forecast period Automatic irrigation automation systems require no human intervention, which is why it is widely being adopted among the educated farmers. Automatic systems have a central controller that allows the growers to adjust when, where, and how much water is to be applied. Most controllers have a percentage adjust control so that it is simpler to adjust......
$4950

Non-Meat Ingredients Market by Ingredient (Binders, Extenders, Fillers, Coloring & Flavoring Agents, Salts & Preservatives), Type (Beef, Pork, Mutton, Poultry), Product, source (plant, chemical, animal) & Region – Forecast to 2027

The global non-meat ingredients market is estimated to be valued at USD 36.6 billion in 2021. It is projected to reach USD 46.7 billion by 2027, recording a CAGR of 4.2% during the forecast period. The ease of use and hassle-free preparation offered by meat products processed with non-meat ingredients has added to their growing popularity and demand. To cater to the ever-increasing demand for processed meat products, processing plants are adopting various ways to increase production. One such method is the use of non-meat ingredients during meat processing. Meat processing plants are recognizing the importance of non-meat ingredients and their effects on end products. Non-meat ingredients such as binders, fillers, extenders, coloring agents, texturing agents, flavoring agents, preservative......
$4950

Seaweed Protein Market by Source (Red Seaweed, Green Seaweed & Brown Seaweed), Extraction Process (Conventional Method & Current Method), Mode of Application (Food, Animal Feed & Additives, Personal Care & Cosmetics) & Region – Global Forecast to 2027

The market for Seaweed protein is estimated at USD 585 million in 2022; it is projected to grow at a CAGR of 14.1% to reach USD 1131 million by 2027. Increasing consumer health awareness and rising vegan population across regions are factors that have encouraged people to shift to alternate plant based protein such as seaweed protein. Consumers have become increasingly aware and conscious of their dietary habits. Lifestyle changes, along with a better understanding of fitness and health, have encouraged people to consume natural products. Increasing health awareness has also led consumers to shift to seaweed protein based products that are specific to their requirements. Consumers have become increasingly inclined toward a healthy lifestyle and nutrition rich natural food. With changing pr......
$4950

Juice Concentrates Market by Type (Fruit, and Vegetable), Application (Beverages, Soups & Sauces, Dairy, and Bakery & Confectionery), Ingredient (Single-, and Multi-Fruit and Vegetable), Form, and Region – Global Forecast to 2027

The global juice concentrates market is estimated to be valued at USD 73.7 billion in 2022. It is projected to reach USD 93.7 billion by 2027, recording a CAGR of 4.9% during the forecast period. The beverage sector within the application has witnessed a revolutionary shift toward a healthier profile, the demand for innovation within the product portfolio followed an increasing trend. The changing dietary preferences of the people have led to a significant rise in the consumption of nutritional foods and juices, which in turn is expected to increase the demand for juice concentrates in the market. Therefore, manufacturers of fruit juice concentrates around the world are becoming innovative, market-driven, and cost-efficient. The market is witnessing strong demand for consistently high qual......
$4950

Specialty Food Ingredients Market by Type (Acidulant, Colors, Flavors, Enzymes, Emulsifiers, F&B Starter Culture, Preservatives, Functional Food Ingredients, Specialty Starches, Sugar Substitutes), Distribution Channel – Global Forecast to 2027

The global specialty food ingredients market is estimated to be valued at USD 148.2 billion in 2022. It is projected to reach USD 196.2 billion by 2027, recording a CAGR of 5.8% during the forecast period. Specialty food ingredients have technological and/or functional benefits and are essential in providing today's consumers with a wide range of tasty, safe, healthy, affordable, qualitative, and sustainably produced food. They form a key segment in the European food industry that is used in many consumer foods and have consequently become part of our daily life. Several developments have been made over the past few decades in the field of specialty food ingredients. The global demand for specialty food ingredients is on the rise in the food & beverage and health supplement industri......
$4950

Fruit & Vegetable Ingredients Market by Category (Fruits and Vegetables), Nature (Organic, Conventional), Type (Concentrates, Pastes & Purees, NFC Juices, and Pieces & Powders), Application, and Region – Global Forecast to 2027

The fruit & vegetable ingredients market is estimated to be valued at USD 207.8 billion in 2021. It is projected to reach USD 280.9 billion by 2027, recording a CAGR of 5.2% during the forecast period. The global fruit & vegetable ingredients market can be defined as those fruit and vegetable products which are processed naturally or chemically to withstand the flavor and taste to be used in various applications—is witnessing significant growth due to the increasing awareness about the natural ingredients and cost-effectiveness offered by them, along with the enhanced functionalities they provide in comparison to native ingredients. Fruit & vegetable ingredients are a processed or semi-processed form of raw fruit & vegetables, which are transformed into concentrates, past......
$4950

3D Food Printing Market by Vertical (Government, Commercial, and Residential), Technique (Extrusion Based Printing, Selective Laser Sintering, Binder Jetting and Inkjet Printing), Ingredient and Geography – Global Forecast to 2027

“The 3D food printing market is projected to grow at a CAGR of 57.3%.” According to MarketsandMarkets, the 3D Food Printing market is estimated to account for nearly USD 201 million in 2022 and is projected to grow at a CAGR of 57.3%, to reach nearly USD 1,941 million by 2027. The 3D food printing market is mainly impacted by innovations, as manufacturers are always introducing new processing techniques to produce complex food products of different shapes and sizes, thereby focusing on catering to the increasing demand of customized food products and changing consumer behavior. “Asia pacific: fastest growing segment of 3D food printing market, by region” The 3D food printing market in the Asia Pacific is projected to witness the fastest growth between 2022 and 2027. Asia P......
$4950

HMO Market by Type (2’ Fl, 3’ Fl, 3’ Sl, 6’ Sl), Application (Infant Formula, Functional Food & Beverages, Food Supplement), Concentration (Acidic, Neutral) & Region (North America, Europe, APAC, South America, RoW) – Global Forecast to 2027

The global market for HMO market is estimated to be valued at USD 199 million in 2022. It is projected to reach USD556 million by 2027, recording a CAGR of 22.7% during the forecast period. Human milk oligosaccharides (HMOs) are part of the functional ingredients of breast milk. They are the third most abundant component of milk after lactose and lipids. HMOs act as prebiotics; they support beneficial bacteria growth and have anti-pathogenic effects. Recent studies show that HMOs can boost infant health and reduce disease risk. HMOs are the main nutrients that benefit infants’ growth and are abundantly present in human milk. Currently, HMOs have been synthesized artificially in infant milk formulations to benefit infants who cannot be fed with breast milk, support their growth, and provi......
$4950

Food Grade Lubricants Market by base oil [Synthetic Oil, Mineral Oil, Bio-based], Application (Food, Beverages, Pharmaceuticals & Cosmetics), and Region (North America, Europe, Asia Pacific, MEA, South America) – Global Forecasts to 2027

“Increasing demand for bio-based food grade lubricants is expected to drive the food grade lubricants market.” The food grade lubricants market is estimated to grow to USD 495 million by 2027 from USD 352 million in 2022, at a CAGR of 7.0%.There are many environmental issues related to synthetic and mineral oil-based food grade lubricants. The healthcare and food-processing industries demand a need for food grade lubricants that are less toxic and biodegradable. Research aimed at enhancing the performance of current bio-based lubricants will be key to meeting this need because of its numerous advantages over synthetic and mineral oils such as high boiling point means less emissions, high biodegradability, high lubricity, high shear stability, high tool life, high viscosity index, lo......
$4950
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy