Synopsis
Canadean’s, “Tequila & Mezcal in Argentina to 2016: Databook” contains detailed historic and forecast brandy consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Tequila & Mezcal available in Argentina, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the Argentina alcoholic drinks value chain and for new players considering entering the market.

Summary
This report is the result of Canadean’s extensive market research covering the Tequila & Mezcal category in Argentina. It provides detailed historic and forecast consumption volume and values, at channel level. “Tequila & Mezcal in Argentina to 2016: Databook” provides a top-level overview and detailed insight into the operating environment of the brandy category in Argentina.

Scope
• Overview of the Tequila & Mezcal category in Argentina
• Analysis on consumption of the Tequila & Mezcal category in Argentina, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Tequila & Mezcal category in Argentina
• Historic and forecast consumption value of the Tequila & Mezcal category in Argentina by alcoholic strength and by price segments

Reasons To Buy
• Provides you with important figures on consumption of the Tequila & Mezcal category in Argentina
• Allows you to analyze the Tequila & Mezcal category in Argentina with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information

Tequila & Mezcal in Argentina to 2016

Published: May 2012                                 No. of Pages: 16

Price: Single User: US $ 500                   Corporate User: US $ 1500

Table of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.3 Summary Methodology
2 Argentina Tequila & Mezcal Market Analysis
2.1 Tequila & Mezcal Market Consumption Analysis, 2006–16
2.1.1 Tequila & Mezcal Market Volume Analysis, 2006–16
2.2 Tequila & Mezcal Consumption by Channels
2.2.1 Tequila & Mezcal Consumption by Channel, 2006–16
2.2.2 Tequila & Mezcal Off-premise Consumption, 2006–16
2.2.3 Tequila & Mezcal On-premise Consumption, 2006–16
2.3 Tequila & Mezcal Consumption by Price Segment, 2006–16
2.4 Tequila & Mezcal Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
Table 1: Argentina Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 2: Argentina Tequila & Mezcal Consumption (Liters m) by Channel, 2006–11
Table 3: Argentina Tequila & Mezcal Consumption (Liters m) by Channel, 2011–16
Table 4: Argentina Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16
Table 5: Argentina Tequila & Mezcal On-premise Consumption (Liters m), 2006–16
Table 6: Argentina Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–11
Table 7: Argentina Tequila & Mezcal Consumption (Liters m) by Price Segment, 2011–16
Table 8: Argentina Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 9: Argentina Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2011–16
Figure 1: Argentina Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 2: Argentina Tequila & Mezcal Consumption (Liters m) by Channel, 2006–16
Figure 3: Argentina Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16
Figure 4: Argentina Tequila & Mezcal On-premise Consumption (Liters m), 2006–16
Figure 5: Argentina Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–16
Figure 6: Argentina Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–16