Use of mobile devices in the healthcare field has taken off in a way not surprising given the fast pace of healthcare work. Innovative companies have been well ahead of this trend and launched applications that are seeing revenues. Kalorama Information has studied the market over the past two years and found a growing market with room for new entrants. This Kalorama Information report, The Worldwide Market for Mobile Medical Apps detailsthe smartphone and other mobile applications or “apps” that are being utilized in many areas of healthcare: education, health management, data management, health information, and other workflow processes. and presents a picture of the market today and what it may look like over the next five years. The report provides revenue estimates and forecasts for apps by device used:
- Apple
- Android
- Nokia
- Palm
- Windows
- Others
and by application category:
- Nursing Tools
- Drug References
- Study Tools (includes games and flashcards)
- Medical Reference
- Clinical Support Systems
No. of Pages: 109
The total mobile medical app market is also broken out by region including US, Europe, Asia and Rest of World markets. The report discusses some popular apps that are being used in the clinical setting and business models that have worked for their creators. Some popular apps included in this report include:
- Epocrates
- Critical Care ACLS
- Sanford Guide to Antimicrobial Therapy
- Skyscape Medical Resources
- Nursing Central
- The ECG Guide
- Care360 Mobile
- STAT ICD-9 LITE
- Tarascon Pharmacopoeia
- MyGlucoHealth Wireless
- Netter’s Atlas of Human Anatomy
- Allscripts Mobile Homecare EMR App
- iChart
Healthcare has exhibited a particular need for these technologies. Not only is the medical community using smartphones and their applications for basic work at a higher rate than the general population, but they are reporting using smartphones in replacement for some of the work that would have previously been done on a desktop or laptop computer.
The information for this report was gathered using both primary and secondary research including comprehensive research of secondary sources such as company literature, databases, investment reports, and medical, information technology and business journals. Telephone interviews and email correspondence were the primary method of gathering primary information. Primary sources were the basis in gathering information specifically relating to revenue and market share data presented in this report. Specific interviews with IT company representatives included marketing directors, division managers, and product representatives.
The report covers issues and trends that will impact the medical app market in the future, including:
- Pricing
- Threat to Security
- Non-availability of Suitable Handheld Devices
- Implementation Failures
- Resistance to Change
- Lack of IT Resource in Provider Settings
- Electromagnetic Interference
- High infrastructure Cost
- Growing Healthcare Cost
- Aging Society
- Reduction of Medical Errors
- Telemedicine Benefits
- Federal Initiatives
All market data pertains to the world market at the manufacturers level. The base year for data was 2011. Historical data was provided for 2010 with forecast data provided for 2015. The forecasted market analysis for 2011-2016 was highly influenced by the uptake of new technologies in the health industry, government incentives and requirements, product marketing, availability and demographic trends.
Table Of contents
CHAPTER ONE: EXECUTIVE SUMMARY
Healthcare Industry
Methodology
Size and Growth of the Market
Issues Facing the IT Healthcare Market
CHAPTER TWO: INTRODUCTION
PDAs and Smartphones: Industry Overview
Smartphone/Tablet Applications
Defining Smartphones and PDAs
Growth of Smartphones and Tablet PCs
Smartphone Design
Mobile Media Device Profit Comparison
Smartphone-Specific Service Fees
Wireless Device Connection Speeds
Healthcare Efficiency
Are Electronic Healthcare Systems More Efficient?
Mobile Medical Record Apps
Healthcare Establishments
Hospitals
Physicians
Nursing Homes
Pharmacies
Handheld Device Technology Adoption by Physicians
Population Statistics
U.S. Demographics
World Demographics
U.S. Food and Drug Administration Requirements for Mobile medical Applications
CHAPTER THREE: TECHNOLOGIES AND COMPETITORS
Medical Applications
Business Model for Device/Platform Developers
App Developer Business Strategy
Smartphones in Healthcare
Benefits of Healthcare Smartphones
Challenges in the Implementation of Smartphones in Healthcare Settings
EMR/EHR App Integration
Apps and Tablet PCs
Apple App Store’s Top-Grossing Apps
Profit in Apps
Leading Apps and App Developers
Epocrates, Inc.
Critical Care ACLS and Nursing Essentials
Sanford Guide to Antimicrobial Therapy
Medscape Mobile
Skyscape Medical Resources
Nursing Central
Care360 Mobile
The ECG Guide
STAT ICD-9 LITE
Lexicomp Medical Apps
Tarascon Pharmacopoeia
Netter’s Atlas of Human Anatomy
Apps for Diabetes Management
Sunrise Health System and the iTrage App
Electronic Medical Records and Apps
CHAPTER FOUR: MARKET OVERVIEW
The Overall Mobile App Market
Reviewing the Market for Medical Apps
Analysis of Medical Apps by Type/Category
The Medical App Market Forecast 2016
Regional App Markets
Market Summary
Market Drivers and Inhibitors
Growth Drivers
Growth Inhibitors
Emerging Trends
Case Studies
APPENDIX: LIST OF COMPANIES
List Of Exhibits
CHAPTER ONE: EXECUTIVE SUMMARY
Figure 1-1: The Global Market for Medical Mobile Apps 2009-2016
CHAPTER TWO: INTRODUCTION
Table 2-1:Leading Smartphone Operating Systems
Table 2-2: Comparison of Early and Current Smartphone Technologies
Table 2-3: Income Comparison for Apple, HTC, and RIM for Fiscal Year 2011
Table 2-4: Smartphone Data and WiFi Download Connection Speed Comparison
Table 2-5: U.S. Registered Hospitals by Type, 2010
Figure 2-1: Number of Hospitals in the US, 1975-2005, Estimated 2015
Table 2-6: Select For-Profit U.S. Hospital Chains, 2010 Data
Figure 2-2: Number of Hospital Mergers in the US, 1998-2007
Figure 2-7: Number of Physician Offices, 2000-2009
Figure 2-3: Number of Nursing Homes, 2000-2009
Figure 2-4: Number of Pharmacies and Drug Stores, 2000-2009
Table 2-8: Medical Doctors per 1,000 Population by Country
Table 2-9: The U.S. Population, 1980-2050
Figure 2-5: The U.S. Population, 1980-2020
Table 2-10: Percent U.S. Population Over Age 65 by Year
Figure 2-6: Estimated Population by Age Group, 2000 and 2050
Table 2-11: The World Population, 1980-2050
Figure 2-7: The World Population, 1980-2020
Table 2-12: Percent World Population Over Age 65 by Year
Figure 2-8: Estimated Population by Age Group, 2000 and 2050
CHAPTER THREE: TECHNOLOGIES AND COMPETITORS
Table 3-1: Apple App Store’s “Top Grossing iPhone Medical Apps”*
Table 3-2: Epocrates Purchase Plan
Table 3-3: Percent of Office-based Physicians Using EMRs, 2001-2010*
Figure 3-1: Percent of Office-based Physicians Using EMRs, by Level of EMR System, 2006-2010
Table 3-4: State Data: Percent of Office-based Physicians Using EMRs,Preliminary 2010
CHAPTER FOUR: MARKET OVERVIEW
Figure 4-1: Number of Available Apps* (Estimates; All Types), 2008-2011
Figure 4-2: Share of All Available Apps by Platform/Store 2009
Figure 4-3: Share of All Available Apps by Platform/Store 2010
Figure 4-4: Share of All Available Apps by Platform/Store 2011
Table 4-1: Market for Medical Apps by Platform, 2010 and 2011
Figure 4-5: Sales of Medical Apps by Platform, 2010 vs. 2011
Figure 4-6: Share of Medical Apps Sales by Platform 2010
Figure 4-7: Share of Medical Apps Sales by Platform 2011
Table 4-2: Estimated Sales of Medical Apps by Product Type, 2011
Figure 4-8: Sales of Medical Apps by Product Type, 2010 vs. 2011
Figure 4-9; Estimated Distribution of Sales by Product Type, 2011
Table 4-3: The Market for Medical Apps, 2011 vs. 2016 by Platform
Figure 4-10: Sales of Medical Apps by Platform, 2011 vs. 2016
Figure 4-11: Share of Medical Apps Sales by Platform 2016
Table 4-4: Cellular Phone Subscribers by Country
Table 4-5: Estimated Products Sales for Mobile Medical Apps by World Region, 2011
Figure 4-12: Estimated Products Sales for Mobile Medical Apps by World Region, 2011
