The Pursuit of Health in Self-Isolation – Coronavirus (COVID-19) Consumer Behavior Impact

Summary

The COVID-19 pandemic and subsequent social distancing measures imposed in cities across the world confined large populations of consumers to their homes. This heightened the importance of some aspects of health and markedly impeded others.

Wellness has taken on new meaning amidst the pandemic. Consumers acknowledge that the notion of wellbeing is a multifaceted one, incorporating not only individual physical health but also mental, social, occupational, and environmental health. The relative importance of these factors has shifted since the COVID-19 outbreak. Diet and exercise have been overshadowed by hygiene as well as mental and emotional wellbeing.

Scope

– “Living a less complicated lifestyle” is the factor that has grown the most in importance when consumers were asked to consider the most important contributors to wellbeing or wellness.
– Society is increasingly recognizing that mental health is an integral part of overall wellbeing. The self-isolation and social distancing measures that were enforced in cities around the world created new challenges with regards to mental health.
– Fear of transmission and more (if not all) time being spent at home has elevated the importance of home hygiene. As consumers learn more about how long COVID-19 can survive on surfaces, they are paying closer attention to considerations such as “high-traffic” surfaces and improving cleaning techniques.

Reasons to Buy

– Identify the reasons underpinning consumers’ evolving approaches to health.
– Gain insight into the key consumer trends that are most likely to drive innovation.
– Put innovative products into context by connecting them to specific consumer trends and preferences.